Some people call it 'a fad that will soon pass' when another person is excited and involved in the game. The NFT industry has significantly shaken the world. This is a milestone in the development of art, culture and the world at large. Also, this is a great chance for many artists to step into the spotlight and significantly change their lives.
The NFT marketplace welcomes all artists: from world famous ones with a million audience on social media channels, to beginners with no community.
Many creators release their NFT collections or separate artwork every day. We believe that you are a great artist and your works are unique. However, sometimes it is not enough to catch the attention of collectors.
It's all above to say the following: you need to promote your NFT collection.
We've compiled a guide on how to market your NFTs and become a visible artist in the crowd. Read on and find out how to properly present your NFT collection to the world.
- Why you should start promoting your NFT collection
- 10 Most Effective Ways to Promote Your NFT Project
- Add your drop to the NFT calendar
- Use your social media channels
- Create an eye-catching teaser of your NFT project
- Get the featured items in the market
- Ask your friends and colleagues to support your release
- Start a thread on Reddit/Bitcointalk
- Access the newsletter
- Promote your drop on themed social media accounts
- Give influencers a say
- Request a PR article about your NFT downfall
- Extra Tips on How to Promote Your NFT Drop
- Create a separate page about the fall on your website
- become a collector
- start collaboration
- Organize an offer
- Join the themed groups on Discord and Telegram
- Start promoting your NFT drop in advance
WHY YOU SHOULD START PROMOTING YOUR NFT COLLECTION
We can assume that there are three main reasons artists create NFTs: to make money, to follow trends, and to attract more attention to their art. No matter what the reason, they can't get anywhere without promotion.
So, let's take a look at why promoting NFT collections is crucial:
- By promoting your art, you attract the attention of more people who are likely to spend their resources on it. Seems obvious, doesn't it? However, some artists, especially beginners who don't have a marketing team, simply create NFTs and stop there. Today, sales go hand in hand with marketing and public relations. So if you want to make money, promotion is essential.
- When you mobilize your efforts and try to do everything possible and impossible to get noticed, you get noticed. The passion and true desire to become a recognized artist always pays off. The promotion will be beneficial for both your profit and your personal brand.
- By marketing your NFT project, you get the attention of not just collectors, but other artists to collaborate with in the future. ## 10 MOST EFFECTIVE WAYS TO PROMOTE YOUR NFT PROJECT
In recent months, we have been closely following the NFT industry. We've added a lot of new stuff to our calendar and social media channels and found out about many creators and their approaches to promoting their art. This helped us to analyze various forms of cryptographic art marketing and select the most effective of them. Take a look!
Free forms of promotion:
Add your drop to the NFT calendar
NFT Calendar is the first market calendar where the best NFT drops from multiple markets are gathered in one place. This is a great source for NFT collectors who don't have to run from one market to another to discover the best releases.
It only takes a few minutes to add your drop to the NFT Calendar. Just fill in the form with the main details of your release:
- the title of your NFT collection or art
- details about the creator
- the main look of your fall
- date and time of your fall
- a market where your NFT drops
- the link to your release
Long story short, you provide more exposure to your release by adding it to the NFT Calendar for free. Sound tempting?
Use your social media channels
Social Media Marketing is a great way to make yourself known. If this is an NFT collection of multiple NFTs, the artists post them to all of their social media accounts and feature each one. At least two weeks before launch, you need to start preparing your audience for the launch. Twitter, Instagram, Discord, Medium are the most popular platforms to show your downfall. Say what tools you used to create the pieces, the main idea behind the collection, its flaws if any, etc.
Remember that there are people who don't know anything about NFT art. Also, prepare a set of posts where you explain what NFT is and why it makes sense to buy digital collectibles.
Create an eye-catching teaser of your NFT project
The main idea behind the teasers is to show what your NFT project is all about, but at the same time maintain the intrigue. This form of advertising often piques the interest of potential collectors, makes them stay tuned for more details, and don't miss the release date. Post your teaser on social media and also deliver it to the marketplace for use on your website and social media channels.
Get creative (you're an artist, of course you will be) and make the NFT world eagerly await your downfall after watching a compelling teaser.
Get the featured items in the market
This type of promotion is discussed directly with the markets. Based on our observations, some of them have a separate webpage with featured items. KnownOrigin, for example, creates this page every week with 4-5 featured items and a countdown to launch. MakersPlace also creates a page with the drop description, images or teaser and countdown. Nifty Gateway posts a schedule for the next week on the website and on Twitter. If your NFTs make it to the featured items, the markets also promote them on social media. So you kill two birds with one stone!
Ask your friends and colleagues to support your release
The artist community is generally very supportive. If you ask your artistic friends and followers to share your NFT project on social media, chances are they'll agree. By acting together, you will generate more buzz around your NFTs and make them visible to more people.
Start a thread on Reddit/Bitcointalk
Platforms like Reddit, Quora and Bitcointalk are very useful when you want to spread your NFT collection. You can start a thread by asking, for example, “Which emerging NFT artists do you recommend to keep an eye on?” Using another account, you can provide links to your delivery and talk about yourself as if you were on behalf of someone else.
It might seem a little dishonest. However, we were not the ones who did this kind of promotion. It is called crowd-marketing and is actively used in advertising.
You can also get involved in other discussions if you really have something to write about. The more often your name appears on various channels, the sooner people will remember it.
Access the newsletter
Most cryptocurrency exchanges, media and other platforms send out newsletters several times a week. You can contact them with a request to add your NFT release in the next newsletter. It's probably a paid promotion option, but why is it on the free promotions list?
Twice a week we at NFT Calendar send out newsletters with the best releases from the NFT space in our opinion. Basically, we chose three NFT collections and presented them in our newsletter for free. If you add your drop to our calendar first and then send us a message saying why we should add it to our newsletter, we will definitely consider it.
Promote your drop on themed social media accounts
There are several NFT communities on Instagram and Twitter that offer some promotion options for NFT art. If we talk about Instagram, they create a post with all the details of the fall, present it in Instagram Stories and can invite an artist to Instagram Live. To be honest, we don't know the fees, but it's definitely not free.
Give influencers a say
When it comes to raising awareness, collaborations with influencers are the first type of marketing that springs to mind. Most influencers have a loyal community that trusts their recommendations and listens to their opinions. An influencer is more likely to ask you to pay in crypto, another currency, or a reward in the form of an NFT artwork.
You can use influencer marketing if you don't have prominent artists among your acquaintances who can promote your NFT release for free.
Request a PR article about your NFT downfall
It's a good idea to write an article about your NFT collection and distribute it through the most popular thematic media. In addition, you can offer other formats of collaboration with the media, for example, an interview with you. It is usually a paid option. However, you can use Medium and write a blog post with all the details about your downfall.
EXTRA TIPS ON HOW TO PROMOTE YOUR NFT DROP
In addition to the most effective ways to promote your NFT Collectibles, we will provide you with extra tips. Putting them into practice, your NFT project can't help but stand out from hundreds of others.
Create a separate page about the fall on your website
If you have your website, create a separate page dedicated to your launch. Add all NFT parts with descriptions and also say how, where and when collectors can get them.
Become a collector
Collecting NFT pieces created by other artists is a good way to start making a name for yourself in the NFT Universe. If you buy someone's NFT art, share this event on your social media by tagging the artist, he will likely share his post on Instagram Stories. You will broaden your audience that way, thus, the number of potential collectors.
This is a strategic step and a small contribution to your future NFT release.
Digital artists team up with musicians, fashion brands, celebrities and animation studios to launch NFT collections. The first reason they collaborate is to enhance their works with the help of other professionals. The second reason is that they exchange audiences and expand each other's fan base. It's not about monetization when we talk about the first collaboration, but it's definitely about recognition.
You can get in touch with other creators and offer your help. Don't give up if you don't get an answer. Sooner or later, someone will notice your effort.
Organize an offer
Organizing a Giveaway of NFT as part of an upcoming collection is a popular practice in the NFT community. You can donate whether NFT collectibles or physical pieces of your art. Artists usually give away gifts according to this scenario: everyone who wants to participate must follow the artist on Instagram/Twitter, tag a friend in the comments, share the post on Instagram Stories or retweet, etc.
It's an extra buzz around your NFT collection, an opportunity to cheer up your followers and also get discovered by more people.
Join the themed groups on Discord and Telegram
There are several chats on Telegram and Discord where creators meet, communicate and share their cryptographic art. Just don't spam the chat, giving links to your NFT every 10 minutes! Participate in discussions, be polite and try your best to make group members remember you and your style.
Start promoting your NFT drop in advance
We have already mentioned that many NFTs fall every day, so there is a risk of getting lost in the flow. Try to spark interest in your NFT collectibles at least 10 days before release. You can start with a teaser and then slowly reveal the details of the drop.
With our NFT guide on promoting non-fungible tokens in hand, your NFT receipt cannot fail to become a success. Try different types of promotions, choose the ones that work best for you, and put them to work. May as many people as possible hear about your NFT collections and the results will always exceed your expectations!
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