If you want to know how to sell online and are looking for essential tips to take the necessary first steps, this article is for you!
Selling online has become a big dream for many people. After all, consumers are daily doing research and buying products and services over the internet.
This makes entrepreneurs increasingly seeing great business opportunities when it comes to online sales.
However, the market is very broad and there are several options for solutions for you to make money on the internet .
With that, you may end up taking a course there, another one here, trying to earn selling products on the internet in one way, changing your strategy and so on.
The problem with this is that you may not get out of place and not achieve the results you want.
If you are in this situation, in this article, you will check out some tips for beginners in internet sales that will help you to make a lot of online sales.
Keep reading and check it out!
There is a factor that you need to understand to be able to sell online.
And if you don't understand and aren't able to apply it, you won't be able to unlock your online sales process.
This process is the sales funnel . It doesn't matter if you are an affiliate, producer or co-producer. Regardless of the business model you decided to play, you need a sales funnel.
It is worth saying that the sales funnel aims to attract people, relate to them and make sales.
There are several funnel strategies. However, today I will talk about the funnel divided into three parts: top, middle and bottom.
These are the stages that your potential customers must go through. First they will be at the top (attract), then in the middle (relate), and finally at the bottom of the funnel (sell).
But how do people go through these phases? How do they get off the top and go to the bottom?
Here are some tips that will help you better understand how the sales funnel works and take your first steps towards internet sales.
People who enter your sales funnel go through a buying journey (customer journey).
They must go through phases, just like in the sales funnel, until they decide to buy a certain product or service.
The stages of the buying journey are:
– Has no conscience:
People who are on the internet but are unaware of the problem or pain they have will enter the top of your sales funnel.
To make it clearer, imagine that you are browsing the internet, but you still don't know that you want to make money from online sales.
Therefore, you are not yet aware that you have this pain of wanting to sell on the internet.
– Is aware of the problem:
One day, you are doing some research and decide that you want to know if it is possible to make money on the internet.
At this stage, you become aware. Your problem is making money on the internet.
From there, he begins to do research to solve this pain.
– Is aware of the solution:
Here you go after a solution to your problem. That is, you will research on how to make money on the internet.
You will be able to search for videos, articles, posts on social networks and so on. Your goal is to know how you can make money on the internet and you will find a lot of content about it.
– Are you aware of the product:
As you do your research, you will find a lot of information, including product options. These products can be courses, e-books, training, consulting, among others.
– Be aware that you want to buy:
After you come across some products at this stage, you will want to understand more about them. Therefore, he becomes aware that he wants to buy.
You can only be interested in a product and search for more information about it. However, you may also want to look for other options to make comparisons and thus choose the best option for you.
Within your sales funnel, you will have audience segmentation. This is not to say that you will have different types of target audience.
In fact, segmentations serve to indicate which stage of the funnel the leads are in and what content strategies are needed to reach them.
This segmentation should be organized into three categories:
- Cold audience;
- Warm audience;
- Hot audience.
Each of these categories (stages) serve to guide us and redirect our content creation.
With the right content for the right audience, we are able to attract people who want to buy what we offer.
We organize these phases into two more categories:
Blue Ocean of Customers – Público Frio
At first, we came across the Blue Ocean of Customers. That's because, at the beginning, most people are in the cold audience, they're not even aware that they have a problem.
These are people who are starting research right now, at the very beginning of the funnel, at the very top. They are arriving now. That's why we say it's a blue ocean of customers.
Red Ocean of Customers – Warm and Hot Audiences
This is where you have the most competition as people are already aware who they have a problem with.
For example, when someone is going to buy Formula Negócios Online. The person will also find other training options.
However, when she goes through my entire funnel, that is, she's been with me since I was in the cold crowd, the chances that she'll buy my training are much higher.
That's because I won that person early on. However, if the person is already at the end of the funnel and has been warmed up by a competitor, we need to “take” that lead from the competitor.
With this, it is for this reason that the Warm and Hot audiences fit into the Red Ocean of Customers.
In Digital Marketing we usually say that content is king. After all, it is through content that you will reach your target audience and attract your potential customers to your sales funnel.
However, I'm not talking about just any content, but quality and relevance content.
In this way, you will be able to attract your potential customers and relate to them until they become customers.
But for this to really work, it is essential to create content for each stage of the sales funnel.
Here's what the content should look like at each stage:
In the first stage of the funnel, you must attract people. So, content for the top of the sales funnel should:
- Offer opportunities for improvement;
- Explain benefits;
- Offer “lead magnets” (such as e-books, for example).
At this stage it is important that you deliver a lot of content. That's because, when users do research on the internet, they will find several options for content - yours and your competitors.
Therefore, your content needs to stand out and you will be able to do that by offering content that really grabs attention and delivers a solution.
Here, the public is cold. That is, he needs to find in his content a way to understand that he has a problem.
Imagine a person who wants to start selling on the internet. It's no use creating content for this phase talking about advanced copywriting techniques. It is not yet time.
She wants to learn how to sell online and needs content that teaches her how to take the first steps towards achieving her goal.
To attract this audience, you can create content for: social networks, e-books, free videos, infographics, spreadsheets and so on.
For the middle of the funnel, you should think of content that is aimed at a warm or hot audience.
This is the time to network with the people who are in the middle of your funnel and you should focus on more specific and niche-oriented content.
Lead magnets for this phase can be more targeted. Taking advantage of the example of someone who wants to sell over the internet, here she will be able to offer slightly more advanced content, such as a guide on copywriting.
The person will already have the initial knowledge they acquired with the top-of-funnel content. So in the middle of the funnel she will want to level up her knowledge.
To attract this audience, you can use: more advanced e-books, spreadsheets, free intermediate-level courses, among other options.
We've finally reached the end of the funnel, where potential customers are ready to buy.
At this stage, it is very important that you develop content that shows how your product or service is the best option for your leads.
You can do this with: social proof (customer testimonials), collateral, content that shows more details about the business itself, and so on.
Here you need to think about content that will encourage sales. People who reach your end of the funnel are very close to buying, sometimes you just need some sort of incentive for them to become customers.
A well-crafted content, developed for your persona and according to your market, will make all the difference for you to succeed with online sales.
I have already talked about the Blue Ocean of the Cold Public, but it is worth talking more about this topic so that it becomes very clear to you.
As incredible as it sounds, the cold audience is the best place to get new customers and for you to generate internet sales.
When they're in this phase, people don't know about your product and most likely don't even know they have a problem and what solution they need.
Therefore, you should create lead magnet content that showcases an opportunity that the person does not yet know exists.
The focus is to present the opportunity for the person to become aware that your product or service is the solution they need.
Your content will need to earn the trust of potential customers and show that the solution you offer will deliver benefits and even change their lives.
Remember, the market is huge and you can have a lot of competitors on the internet.
This only reinforces how important it is that you create quality and relevant content to not only attract people to your funnel, but also to show that your product or service is the best option for them.
Now that you've checked out my tips on how to sell online, step by step, how do you get people to come to your content so you can generate online sales?
There are three important points that will help you generate sales:
- Sales Funnel;
The combination of these three points is what will make you successful on the internet.
In order for you to really be able to sell every day on the internet, you need to invest in paid and organic traffic, create a good sales funnel and apply copywriting to all your digital marketing strategies.
You will find that everything is connected. For your traffic to be effective, you need good copy that really grabs the attention of your potential customers.
And with a well-structured sales funnel, with highly persuasive copywriting, internet sales will happen.
Now that you know how to sell online effectively, it's time to put your strategies into practice.
Generating sales over the internet is totally possible, as long as you understand very well who your target audience is, your market and your niche.
In addition, it is also essential that you have a well-structured sales funnel and invest in quality content, traffic – paid and organic – and copywriting.
By combining all these strategies, you will have great chances of selling online and generating the results you want.