Do you want to know how to make money from email marketing , but not where to find the information you need to do so? If the answer is yes, this article is for you!
Some people think that email marketing is “dead”, that it no longer generates good results and that this is no longer a good digital marketing tool. However, these people are wrong.
Email marketing can be an excellent strategy within digital marketing , as long as it is well planned, prepared and executed.
People are increasingly connected to their mobile devices. Nowadays, emails are followed daily in the palms of the hands. It became something much more practical.
Therefore, not investing in email marketing means losing many sales opportunities and, consequently, money.
But, how is it really possible to make an email that generates sales ?
In this article, you will learn the best tip on how to make money from email marketing.
Keep reading and check it out!
Before understanding how to make money with email marketing, it is important that you know some data related to this strategy that prove why it is so effective.
- 86% of companies consider email marketing as important (30%) or very important (56%);
- Social networks vs. Emails: On social media, people want to be distracted and not see ads. When it comes to emails, once they are subscribed to a certain list, they can expect to receive subjects about it;
- My email list is one of the company's greatest assets (value).
Email marketing is essential for many companies, being one of the main sources of sales generation.
Therefore, the tool can provide excellent results, you just need to know how to do it correctly.
Without further ado, now it's time for you to know how to make money with email marketing.
The first thing you need to know is that you will need to create a sales funnel in email marketing.
To make money on the internet you need: sales funnel, traffic and copy. That is, you need to attract people through traffic and copy and take them to your sales funnel, so that you can relate to them until they become customers.
Here's how to create a sales funnel in email marketing.
To build a sales funnel , you first need to understand that all traffic sources should be directed to a conversion capture page or blog.
This means that you can create a landing page offering some lead magnet (e-book, free course, etc.) and, in it, it will ask for the lead's email so that it is possible to download the material.
For example, imagine that you decided to offer an e-book with healthy recipes as a lead magnet.
You will make this material available on the conversion page, but the person interested in the content must leave their name and email address – you can also request other information such as phone number, etc.
That's it, after that you'll already have that person's email and they'll enter your sales funnel.
Another way to do this is with the conversion blog. He is able to attract people and make them become leads.
Therefore, you will need a conversion page or blog to attract your leads.
If you still don't know how a sales funnel works, know that it consists of three fundamental steps, whether it's email marketing, WhatsApp, it doesn't matter. They are:
In the attraction phase, we use lead magnets. It is worth mentioning that these materials must generate value for your potential customers, otherwise, they will not agree to leave an email to receive the “reward”.
The content you are going to offer needs to be able to attract people. You need to create a big, very specific promise for attracting leads to your email marketing system.
It is very important that this promise is on the capture page. If the e-book is about healthy recipes you should make this very clear. It's important to have a catchy title, the main benefits of the e-book, a quality cover and so on.
All of this must be planned and put into practice in order to catch the attention of your potential customers and make them want to get the material.
With that, people will convert on the page and the email they offer will go to your email marketing tool.
When your page visitors convert with the lead magnet, the email they offer should go to the email marketing tool you use.
If you have not yet chosen the tool you will use, there are two very common options on the market, which are:
- Leadlover – paid and more complete;
- Mailrelay – free and simpler.
However, there are several other options available in the market.
The capture page will send the emails to the tool, which will have a sequence of content emails and sales email to convert the leads into customers and thus you will earn money from email marketing.
If you have questions about how to make an email, many tools available in the market offer the function of creating an email in a very practical and easy way.
So, the sales funnel in email marketing works like this:
– Traffic generation : first you will have to generate traffic to your capture page and you will do this using channels such as social networks, YouTube, Telegram and so on.
– Capture page : whoever is attracted by the channels will be redirected to your capture page with the lead magnet. On this page it is also important that you place an offer for your product, on the thank you page, for example.
For example, you offer the e-book with healthy recipes, but you sell weight loss training. After the person converts, they should be redirected to a download thank you page.
That's when you can take the opportunity to add an offer to your weight loss training.
– Email marketing tool : emails from people who converted on the capture page will go to your email marketing tool so you can relate to them by sending them more relevant content.
With your leads' emails in the tool, they should start receiving emails.
The first submission must deliver the lead magnet, i.e. the e-book, class, course, etc. The person has left their email address and wants to immediately receive the lead magnet that was offered.
In addition to emailing the material, it is also important to include it for download on the thank you page.
The other emails will serve you to relate to your leads. You can send other types of relevant materials, such as: blog posts, other free courses, more e-books, among other options.
There is no right rule for sending emails. It could be daily, one shipment every three days, and so on. You will discover this with time. This will also depend a lot on your niche.
If you start out sending emails every day, but you notice that your metrics aren't doing well, it's worth testing with a longer send time between emails.
Another very important thing I need to say is that your lead magnet must solve a problem for your audience.
The greater the pain you solve with this material, the greater the chances of you gaining more leads and, consequently, more sales.
It is totally possible to make money with email marketing. But, of course, this will depend a lot on your sales funnel.
A good funnel is totally related to your results, not only from email marketing, but from other digital marketing strategies.
Now that you've checked out the best tip on how to make money with email marketing, it's time to put it into practice.
I hope you enjoyed the content and I wish you great sales!