Have you ever heard that it is possible to make automatic sales in Digital Marketing? Possibly somewhere on the internet you have already heard about this, or even about the famous “robots”.
In fact, there is no programming robot that automatically sells for you. What actually exists is a structure that is all planned and designed for sales conversion.
This planning must be modeled on the customer journey, this strategy model is known as "Sales Funnel", it is through it that automatic sales happen.
If you want to learn how to make automatic sales, basically you just need to know how to build a good Sales Funnel.
So to help you on this journey, we decided to separate 5 steps to create a Sales Funnel for you to make automatic sales.
How to Sell Automatically
To make automatic sales you will need to follow 3 essential fundamentals that will make you successful, these fundamentals are: Traffic, Copy and Sales Funnels, Relationship (attract, relate and convert).
Through these 3 fundamentals you will have everything you need to be able to make automatic sales and have a structure working for you.
Importance of Traffic
When we talk about traffic, we talk about a fundamental point for making sales, because without traffic you won't have anyone to sell your product to.
The purpose of traffic is to take users to a specific part of your structure, it can be a sales page or even a capture page, after which you will start the relationship phase.
Copy and Sales Funnels
These concepts are fundamental to your structure, because without Copywriting and a Sales Funnel you will not be able to make automatic sales.
Here you should use Copy to attract people to subscribe to your contact lists, you can use a lead magnet for this, like an e-book for example.
Relationship (attract, relate and convert)
This is where the rest happens, once you've captured the lead's contact, you'll start a relationship process that later turns into conversion.
You may be asking yourself “what is the best way for me to relate?” There are several ways and it varies according to the channel you are interacting with. But in general this relationship is made through the delivery of free content.
If you capture leads as an email list, in which case you will have to create several emails with free content and of great value, making your lead think “If free content is good, imagine the paid out".
In the same way, if you attracted leads to your instagram, in that case you will deliver the same content only in a different way, it can be in a publication, stories or even in a live.
What should be clear here is that the relationship is also a key piece at the time of sale, so many people can't make automatic sales out there.
Sometimes they have the contact, but they don't know the right way to convert and they arrive right away offering a product.
But in practice the best strategy is to generate free content, and through this you will create a trigger for the product you are selling.
What is a Sales Funnel
A Sales Funnel is basically the visual representation of the customer journey, defining a strategic plan from the first contact with the brand to the purchase decision.
Some experts describe the Sales Funnel as a multi-step, multi-modal process that moves potential buyers into your sales structure.
This process consists of a set of steps and triggers whose objective is to guide and direct the person to the purchase journey of your product.
The stages of the sales funnel are directly connected to the three phases of the purchase journey, which are:
Top of the Funnel
Phase where the customer discovers they have a need/problem and makes the first contact with your company. What to do: Offer relevant, free content by filling out forms. By entering their data, the user becomes a lead and advances in the sales funnel.
Middle of the Funnel
Phase in which the company must help the customer to solve his problem. What to do: Make specific content available, such as tech tips, guides, or even an app. Qualify the lead so that it takes another step in the funnel.
Stage that should lead to the purchase decision. What to do: You or the product support team must approach the lead to close the sale. Because of the relationship already established in the previous steps, show that you have the solution to their pain.
5 Steps to Creating Your Automated Sales Funnel
We have already seen that to make sales automatically it is necessary that you have a well-planned Sales Funnel. With that in mind, we are going to show you 5 Essential Steps that you must have in your Sales Funnel.
The structure is the basis of everything, through it you will be able to make automatic sales. Because every structure allows the creation of different types of Sales Funnels.
For example, you will make a website-based structure, and through it you will have a sales page or a capture page to capture your customer's contact.
There are Email Marketing Funnels , Whatsapp, Manychat, Instagram Direct. All of them must have those 3 essential fundamentals that we mentioned above.
It is from the attraction that you will be able to capture the contact of your leads. Today one of the most used forms of attraction is the offer of a lead magnet.
It is very important that your lead magnet has valuable content , because here we can say that it will be the “first impression” of your lead. Your lead magnet can be an E-book, Free Course, Event or even a Webinar (Live with content).
Paid or Organic Traffic
Both paid and organic traffic are important for a sales structure, but you must be careful not to rely solely on organic traffic as it is difficult to compete with the big content creators.
So it's critical that you have a portion of your leads coming from paid traffic. Use both methods of traffic, you only gain from it.
Today the best platforms to work with paid traffic are Google Ads and Facebook Ads . And for organic traffic we have Youtube and Instagram as the best traffic generators.
Conversion is nothing more than the action expected by you on the part of the user. For example, in a lead generation campaign where you offer an e-book as a lead magnet, each person who requests and leaves their contact is a conversion.
You can work on conversions with different elements such as: Remarketing, 1×1 conversion, email sequence, content distribution, launches, etc.
Remember that conversion is essential for an automatic sales structure, so work very well with it. With a good conversion structure you can sell basically any product.
Review and Improvement
You need to constantly review and improve your sales funnel, because the market is very volatile, and you must keep up with new trends.
Review and Improvement is also important for analyzing metrics on how your structure is performing. You should analyze if your structure has an acceptable conversion percentage.
If you are experiencing low conversion, it may be time to change your structure a little and add more conversion elements.
Automatic sales are super possible, but of course it involves a whole lot of work before, you will have to create a complete structure focused on sales conversion.
In short, you will have to build a good sales funnel so that sales happen automatically.
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