Knowing how to increase your website traffic is essential. After all, it can make all the difference to your company's digital marketing efforts.
That's why we've prepared an article with some strategic tips. But here we go beyond investments in paid media, ads on Google's display network . Our goal is to show you how to generate more organic traffic to your website !
After all, many industry experts claim that this type of traffic converts much more when compared to the volume brought in by paid media or other sources. So keep reading and find out how to increase organic traffic to your company's website.
Let's start at the beginning: understanding what organic traffic is all about: it refers to visitors coming to your site from an unpaid search result.
So this is the opposite of paid traffic, which is all traffic generated from paid search ads. A visitor is considered organic when they access your website through a search engine such as Google or Bing. And not from any referred link on another site.
Search engine optimization (SEO) is a type of online marketing that focuses on improving a website's organic traffic. SEO experts use various techniques for this. This includes creating and publishing relevant, high-quality content on the site. In this way, it helps to boost rankings for target keywords.
Since organic search traffic is obtained from search engines, it is known as free traffic. It's the kind of traffic that most website owners want.
When we talk about how to increase website traffic, organic always comes to the fore.
This is because organic traffic is an important indicator that the site is working properly. As well as helping to build an audience for the site.
As your business creates content, posts articles on your blog, and builds backlinks, your search rankings will improve.
Thus, organic traffic grows and the popularity of the site increases as well. So if your business has an e-commerce website, organic traffic will bring more sales.
Google Analytics separates the traffic that comes to your site through search engine results pages (SERPs) from the traffic that arrives from other referring channels, such as paid ads and referring sites. The traffic segment is called “organic search traffic”.
Analytics knows the most popular search engines in the world and can attribute traffic to each source. Any traffic coming from any standard search engine appears as organic traffic in your reports. However, if the user finds a site from a search engine that is not on this list, it will be considered referral traffic.
To view organic traffic in Google Analytics and other sources, you must go to Acquisition > All Traffic > Channels, where you will find the report.
By looking at this analysis, you can look at several more complex metrics. This includes landing pages and keywords that got the most organic traffic and other relevant indicators. This allows companies and experts from your digital marketing agency to know how to increase website traffic through a specific strategy to leverage organic.
Your business can also analyze overall website traffic along with organic traffic. In addition, the report also presents other metrics such as:
- Average time spent on a web page,
- Number of pages visited,
- Keywords that generated the most organic traffic,
- Main traffic sources (direct, organic, referrals and paid traffic). ## Difference between traffic sources/channels
While our goal is how to increase organic traffic to your website, it is important to understand how each type of traffic works.
Direct traffic is any visitor who arrives at your website without clicking through to any other website. However, direct traffic measured in Analytics has one issue: it includes in this metric those visitors whose site does not have data on their origin.
This could be due to a reference source that is not configured correctly in your reports.
Referral traffic is any visitor to your website who came from another website, without searching and finding your business in search engines.
When someone clicks on a link on a website or social network to go to another website, Google recognizes this as referral traffic.
That's why most companies use UTM parameters (tags added to the end of the url). This helps to track the origin of each traffic source. In this way, it is possible to separate social media visitors from those coming from the website.
Referral traffic is part of building backlinks to a website – an SEO tactic. With the right backlinks, a website can get consistent traffic from another website to the website.
Also, the best authority links a website has can help a website rank in search engines. With greater exposure and brand authority, there is a greater chance of success online. We'll talk more about that later.
Paid search traffic is also known as pay per click (PPC). It is characteristic of visitors who clicked on a link placed as an advertisement. They can also come from a sponsored listing, purchased by companies that appear at the top or bottom of search results.
Now that you're an expert in organic traffic, it's time to get started. So follow the tips below:
As we have already mentioned here, the blog is decisive in your inbound marketing strategy. Then you can capitalize on that even more by using this space to answer the most common questions. These topics are the ones your customer service department frequently responds to via email or inbox on social media.
Also, more and more people tend to type into Google the exact same question they would ask your business first. So if your strategy predicts the use of long tail words in your SEO strategy, it increases the chances of your site being one of the first results in the search. It's a good tip on how to increase your organization's website traffic!
Want to know how to increase your company's website organic traffic in a simple way? This is already an excellent first step!
Backlinks are critical to an effective SEO practice. So when your digital marketing strategy includes building or earning quality backlinks, it becomes much easier to attract traffic from Google.
In addition, it is worth mentioning that the right links can improve your Google ranking. Consequently, this increases your revenue and the results of your company as a whole.
The bad ones can penalize your site. Especially since, according to a study by Copy blogger , trusted websites account for around 23% of Google's ranking algorithms.
So to get the best results from your SEO strategy and continually improve your organic traffic, analyze all the backlinks on your site and compare their value.
That way, whenever you identify the best ones, put your content team or digital marketing agency to create new backlinks following the same principle.
We talked above about the importance of building good backlinks. But did you know that your own website can be your best supplier?
The tip is to always include the articles previously published on your blog in the most current posts. This not only builds a network of quality interests but also encourages the visitor to stay longer on your site.
The more people stay on your site, the more search engines see it as relevant. Then
Your content marketing strategy should always focus on relevance and update frequency .
This helps to build and attract backlinks, generate social media shares, and bring positive user experiences to your website. This goes for building reader loyalty, as well as increasing traffic to your website.
Quality matters: posting anything just for regularity is not enough. You need to generate solutions, so that your lead and your customer always have the perception that your company is making an effort to solve their pain .
Knowing how to increase organic traffic to your website is like a ladder: you always have to go up one level.
Even if your goal has come to fruition and your site is at excellent rates, you should continually look at metrics .
Analyze what has worked and what can still be improved. After all, your site is going to attract backlinks with this good work, and they all need to be analyzed.
As we talked about throughout this article, an efficient SEO strategy can go a long way in increasing organic traffic to your website.
Therefore, we decided to list here five extra tips from our experts. So they are very specific about SEO. So your company can make the most of these techniques to get the most return on traffic. Which can exponentially increase your conversion opportunities. So let's start!
Have you ever heard the phrase “formatting content for the web”? That's about it. Because to know how to increase organic traffic to your website, we need to go a step further and optimize the content . By making it easier to read, you increase your chances.
So how can you optimize your articles for readability? Get started with the following formatting tips. Putting them into practice makes it easier to increase the readability of your content:
First, let's talk about text relevance and quality. You're wasting your time worrying about any of the points below if the text doesn't measure up. Formatting is important. Just like great ideas, a compelling delivery plus error-free grammar and spelling.
Generally speaking, limit each paragraph to three or four sentences. You can even use one-sentence paragraphs if necessary, but use them sparingly. Otherwise your post will seem like a technical and boring read.
A paragraph is a group of related sentences that support a main idea. So if you split a paragraph, your idea might fragment and miss the point.
Long sentences are difficult to read on a computer or mobile device. However, they can work well when used in moderation. Even more so if they are combined with shorter sentences.
- Subtitles : Did you know that the average person spends just 37 seconds reading online content? But it is possible to increase this time significantly by including subtitles. After all, they help readers scan the content and gain a better understanding of the article's subject. But make sure your headers are really informative;
- Markers : Bet on them when your text has a lot of data. Even more so if statistics, ideas, examples need to be gathered in a paragraph. That way, it's easier to read when you list them with bullets (like this topic). The general rule of thumb is if you are listing three or more items, you should use bullets;
- Whitespace : Too much text running together tends to overwhelm visitors. Plus, it can even increase your bounce rate. So avoid this by splitting large chunks of text. You can use photos, videos and infographics (in addition to bullets and subheadings);
- Images/Screenshots : Speaking of images, using images or screenshots helps to illustrate the points or numbers or steps your text is covering. The more complex the idea, the more images you should include. (Imagine a blog post with no image at all. It would be scary, right?)
Originally, a “bucket brigade” is a chain of people who pass buckets of water from person to person to put out a fire. But the term also applies to a writing technique designed to capture and hold the reader's interest. This helps a lot when it comes to knowing how to increase organic traffic to your website.
But how did meaning go from a chain of people putting out a fire to a redaction tactic? Let's explain here.
The “bucket brigade” concept involves applying a series of words that link one idea to another to keep the flow going. So when the flow is maintained, it keeps the reader's interest. Often, the bridge phrase is followed by a colon.
Here are some different examples of bucket brigades:
- General Dumpster Brigades : “Think about this for a minute…” or “OK, I know what you're thinking”;
- Introductory Bucket Brigades : “Do you want to learn how…?” or “Have you ever wondered why…?”;
- Content bucket brigades : “Let's get started:” or “Let me explain:”;
- Conclusion Bucket Brigades : "Briefly:" or "Let's recap:".
With the popularization of smart speakers , it's safe to say that voice search is definitely something your business should consider when thinking about how to increase organic website traffic.
In fact, there are big differences in how voice search and text search are used. Therefore, it is important to think about how to optimize for voice search, as well as the results that users receive. For example, a user might type “diet for cats” into a text search engine. However, a voice search tends to be longer. Something like “what do cats eat?”
However, keep in mind that the answer will likely still come in a block of question/answer text. So try to write featured snippets. In addition, your creative team must develop the text thinking that the answer will be read by a virtual assistant.
Therefore, the tip is to bet on long-tail keywords. After all, they have a key role to play in voice search. In case you're not familiar with the term, long tail refers to keywords that contain three or more words.
Currently, most searches – and half of all purchases – happen through smartphones and other mobile devices. Another important fact: not only has Google become mobile first , it has announced that it will now use its mobile smartphone user-agent to crawl websites.
This means that the mobile version of your site will be crawled and indexed before the desktop version. That's if the desktop version is tracked. Which can greatly impact how to increase organic traffic to your website.
As such, any new website your business builds should focus on the mobile experience. How it looks and works on the desktop is still important. But today mobile devices need to come first.
An SEO study concluded that longer content tends to accumulate more backlinks. This can lead to better rankings and directly influence how to increase traffic to your site.
However, writing more than 2,000 words for each blog post is not for everyone. After all, it's not just intensive and time-consuming. But it is not always necessary.
One of the strategies to increase traffic is to satisfy the user's intent. The thing is, few queries are from people who want to read a long blog article. They might just need some data or phrases to get the answer.
Let's take the keyword “tips for building links”. So people looking for that phrase are probably looking for a comprehensive guide to link building strategies.
People looking for the “do's and don'ts” of link building, on the other hand, may not be looking for a detailed guide. Therefore, a simple bulleted list may be the solution you are looking for.
Unfortunately, there is no hack to determine how long your content should be other than good old-fashioned common sense. So ask yourself: what information would someone be looking for if they were using one of your keywords? So start from there.
Also keep in mind that you can target multiple types of search queries in one post. The comprehensive link building guide, for example, can always end with a checklist of do's and don'ts. The secret is to make navigation as easy as possible for the user. How to use jump links.