When a business develops its presence on the web through the creation of a business blog , the objective is to be seen and to increase the traffic of its blog . Indeed, to face the competition and the many sites on the internet, you have to create content. This allows you to differentiate yourself and establish yourself as an expert on the market.
However, if no one knows about your site or your content, there is a low chance of getting visits.
To remedy this situation and increase visitors to your blog, you must adopt a marketing approach and different content strategies .
Visitors get an idea of your business before they even enter your site. Be sure to convey a professional image from the start .
To do this, buy your domain name. For example, if you are creating a business blog on WordPress, this purchase will eliminate the extension. wordpress.com .
In addition, think about the design of your site. Choose the colors in line with your brand image. Be consistent in your communication. Also offer a mobile version for all people who prefer to browse from their smartphone.
To make people remember your business and to establish yourself in the market as an expert, choose a specific area .
For example, if your site is a bicycle e-commerce and you want to increase visits, only create content around this theme. This area is wide and allows you to discuss several subjects: the different models, maintenance, parts, etc.
This practice makes it possible to highlight all your knowledge, your products and to gain the confidence of Internet users. Over time, the goal is for them to remember you whenever they need information.
Before looking at the numbers and the strategy to increase blog traffic, it is essential to define a persona. This is your ideal client .
This technique has the advantage of targeting your audience and allowing you to communicate with people who may be interested in your content.
To do this, ask yourself several questions:
- Who are the people likely to like your articles?
- What kind of problem are you dealing with?
- Which audience would be willing to pay for access to your products?
- Who is your ideal reader? How old is he ? What are his tastes? His habits ?
- Who are you creating your content for? A company ? Individual ? An association ? Employees ?
Feel free to extend this list of questions. The more details you have, the easier it will be to create content adapted to the needs and desires of your target.
Note that this practice is to be done regularly. Over time, your ideal client may evolve.
Before starting a blog, analyze competing sites . The objective is not to be like them, but to have a different approach. Identify popular topics, practices that work, and write down any elements you don't want on your site.
After this analysis, be strategic and think about the approaches that can differentiate you. The idea is to bring real added value.
But, what are the elements to put in place to stand out? You can do it in different ways:
- Use a particular tone: bet on humor, be critical, adopt a sustained speech...
- Have different content on your blog: infographics, images, a podcast, YouTube videos…
- Create step-by-step guides
- Feature more photos than your competitors
Speaking of frequency, differentiate between quality and quantity . It's not about posting multiple articles just to have a strong presence. The ideal is to set up a real writing frequency with the creation of an editorial schedule. To have more visitors, show rigor and strategy. Balance your web presence. It is better to have one article a week, rather than 10 articles and disappear for several months.
While writing your content smartly, be consistent. This regular presence will create a habit among Internet users who will be curious to read your news every week.
By having a blog, you must please two entities:
- Internet users
- Google bots
For visitors, this is your blog content. As said before, you must have real added value.
For Google robots, we talk about natural referencing and ranking well on Google , also known as SEO. This technique helps to gain positions on search engines. So, as soon as a prospect searches on Google, the most relevant results are displayed.
Several practices exist to seduce Google algorithms which analyze sites using several criteria:
- Have H1, H2, H3 or H4 tags
- Choose carefully the keywords used
- Insert images that contain an ALT description
- Work the URL
- Focus on internal and external networking
- Ensure that the site loads quickly...
However, be careful not to abuse these practices. You risk being penalized by Google robots for over-optimization. User experience can also be impacted.
Beyond your blog, distribute your blog content on social media . In this way, you have the opportunity to inform prospects of new features on your site.
It is also possible to integrate sharing buttons directly into your articles to motivate visitors to share them with their friends.
To go further in this approach, share your articles on Facebook groups related to your sector of activity, interact on forums, highlight your site in the Twitter and Instagram biography or even create pins on Pinterest.
However, be careful that your social networks are not only relay platforms . Share information and exclusives related to our field of activity. It's also a great way to interact with your community and understand the content they need.
Thanks to this exchange, you will be able to refine your content strategy and only offer articles likely to appeal to them. You don't have to create content for yourself. Always think about your audience's questions and put yourself in their shoes.
The objective of acquiring backlinks is to collect incoming links to your site through other digital players in order to gain popularity with Google.
However, to gain positions on Google and gain visibility, bet on the quality of the links obtained.
Consider sites relevant to your industry and get them talking about you. According to Google, if someone is talking about your business, that means you're a trusted source.
Often set aside by many sites, the newsletter is an important lever for increasing blog traffic . Through it, you have the opportunity to speak directly with your audience. You can, for example, highlight your new articles, promotional offers for your business, new products or news.
From then on, you enter directly into the daily life of Internet users. This is the best way to remind prospects that your site exists and that your content can help them with their problems.
However, be careful to collect only the addresses of people interested in this type of communication. Since the entry into force of the GDPR, it is forbidden to send e-mails to people who have not given their consent.
How to deal with the many sites present on the internet? What is the foolproof technique to increase blog traffic?
The ideal is to be recommended by the greatest. Through this approach, take advantage of the traffic of known and recognized people.
To explain this theory, let's take the example of the Game of Thrones series. Beyond being a qualitative series with a good script, it aroused the curiosity of consumers, because everyone talked about it.
Now imagine being recommended by the experts and giants in your field. This would allow you to gain notoriety, but above all legitimacy.
The first thing to do is to make a list of bloggers and experts you want to approach . The ideal would be to get as many names as possible. To find one, do a search directly on Google by typing keywords such as blog + your field of activity. You can also search for brands, media, journalists…
Remember to be strategic, bet on quality rather than quantity.
After creating your list, analyze the potential and relevance of these sources. The site must have a community, a significant weight on Google and an undeniable digital presence.
The second step is to contact people . But, do it delicately and strategically.
If you are clumsy, it can be interpreted as opportunism.
Your interlocutor must feel your sincere approach, your desire to progress, even if it means asking him for help.
Different approaches are possible to get in touch with the reference in your sector of activity:
- Obtain an opinion on one of your articles published on the site
- Request an interview
- Feedback on content that has been posted: of course it is not just a question of saying “thank you, this content is interesting”. Your comment may get lost in the crowd and not attract attention. To stand out, show sincerity and relevance. Feel free to end your message with a question or a specific request. This will motivate the expert to give you feedback.
- Participate in events organized with this person: during appointments and conferences, prepare one or two relevant questions that will allow you to get noticed.
Following these exchanges, take the time to send messages regularly , to consult the news of the person or to leave comments on social networks. With these different approaches, the objective is to create a sincere relationship, while showing the person that you are interested in their work.
Be sure to contact people you identify with. Otherwise, your interlocutor may feel a lack of authenticity in your exchanges.
When you feel the time is right, through a win-win relationship, request a share, link, guest post, or run a contest together.
This request must be well constructed and have a purpose. Keep in mind that the goal is to be part of his professional relationships.
To increase your blog traffic, create your community. Internet users must identify with your company and the values you convey. In order to establish yourself as an expert in your field of activity, do not hesitate to speak in forums, answer questions, discuss your personal and professional background to inspire users. To help you in this strategy, videos on social networks have a strong impact.
For example, take the floor on social networks to present the latest article published on your blog. Along with the video, incorporate hashtags. You will reach more people interested in the subject.
The basis of the success of your site rests on the published content . This is why you have to take the time to build an editorial plan in line with your marketing strategy. This involves researching your audience, the problems encountered, popular themes or even current trends.
Indeed, you can have good content, if it does not resonate with Internet users, your impact will be minimal. Choose titles that arouse curiosity and diversify your media: video, podcast, article, webinars, computer graphics...
After establishing a schedule of articles to publish, think about your e-mailing campaign.
Dare to train and follow different training courses . Take an interest in marketing, strategies, social networks or SEO. This approach will allow you to successfully showcase all your knowledge and expertise in your industry.
After getting informed, try new things. In order to get noticed, put in place original and differentiating strategies.
To increase your blog traffic, you have to be regular. Indeed, the traffic is exponential.
It is important to devote the necessary time to it, because it has the potential to become the first channel for acquiring new customers and increasing sales for your business.
If you blog, be patient . Gaining the trust of Internet users can take time.
Constantly optimize your site and write quality content. If you feel the need, call on professionals to set up a marketing strategy.
Publishing a case study is an effective practice for getting exposure.
Why rely on these analyses? Through a study, you have the opportunity to present unique and exclusive information, while sharing your experience and your point of view. It is a type of content that can only be found on your site.
Plus, beyond the exclusivity you give your readers, you will educate them. Through your words, Internet users will learn new things, consider a new approach or even a new point of view.
To increase your visibility , you have the option of partnering with another blogger to co-write an article.
Whatever the potential gain of your competition , Internet users are always sensitive to gifts and surprises. You will thus arouse their interest, their curiosity and they will focus on the content of your business.
If you sell products or services , take advantage of affiliate platforms. In exchange for a percentage, people will sell your offer. You increase your visibility and benefit from the network of your affiliates.
Increasing blog traffic requires rigor, relevance and the implementation of strategies. Several practices are available to you. Your choice should be those that will allow you to achieve your goals. Be sure to consider your industry and your audience.