If you want to know how to get started in Digital Marketing, you need to read this article until the end and find out what are the 8 main steps to do so!
Digital Marketing for beginners can seem scary, after all, there are several strategies that can be applied.
However, by studying and better understanding how they work, everything starts to make sense and becomes easier. Sure, it will be challenging, but it's possible to start off on the right foot.
Learning Digital Marketing and knowing how to apply it correctly is what will make the difference in whether or not you are successful selling on the internet.
In recent years, entrepreneurs have become aware of this and, nowadays, they understand that they need to focus on the internet to grow their business, whether physical or online.
But, and who is starting? What should be the first steps?
If you are a beginner and want to know once and for all how to get started in Digital Marketing in 2022, read on and check out the tips I've separated!
Video: How to Get Started in Digital Marketing in 2022
Step-by-step Digital Marketing for Beginners
Without further ado, here are the 8 important steps of Digital Marketing for beginners.
By following these steps, you will be able to start planning your strategies and apply them in a way that you can succeed in Digital Marketing in 2022 to make money, after all that is your goal.
Check it out below:
Step 1. Define the business model
The first step you must take is to define your business model on the internet. Doing this is critical to succeeding with Digital Marketing.
When defining the business model, you can do all the rest of planning strategies to sell on the internet.
It is important to make it clear that we do not actually make money from digital marketing. Online strategies are actually part of a process of dissemination on the internet, in digital media.
What really makes us earn money on the internet is the business model. Digital marketing makes this model work, generating sales.
So, in a way, we earn and at the same time we don't earn money from digital marketing itself.
Your earning money will be defined by your business model and online marketing will be an enhancer of your model on the internet.
So, without a doubt, the first step for those who want to know how to get started in Digital Marketing is to define the business model that will act.
I recommend that you start with one of the 5 models listed below:
This model is very simple. You will choose products that are already being sold – digital or physical products – through affiliate platforms such as Hotmart , Monetizze, Americanas, among many other options.
The affiliate must choose one or more products that are already being sold on the internet and will undergo an affiliation process. By doing this, he will receive one – or more links if he chooses several options – to promote the product.
When someone clicks on this link and makes a purchase, the affiliate will earn for that sale, as they made the product recommendation by advertising it in their own affiliate link.
In short, the affiliate promotes the product and earns commissions for the sales he manages to generate, through his promotion link.
The great advantage of this business model is that you can get started right away. You don't need to develop a product for that.
Just access an affiliate platform, such as Hotmart, for example, register, choose the product you want to be affiliated with and start promoting it.
To succeed and generate sales, use marketing strategies.
The affiliation model is an excellent option for those who are just starting out and want to make money on the internet.
Here you should focus on the production of the product, be it digital or physical. There are several product options for you to create and sell on the internet, some of them being: e-book, training, course, capsule and much more.
And, as a producer, you can rely on the affiliate sales force. But before creating your product, it is important to understand that it will need to solve a pain of your target audience.
This means that even before developing your product, you need to know what problem it will solve.
The producer's advantage is that he can create a product that fits the target audience's need and that's what makes him sell.
I, for example, have the Formula Negócios Online training. The great solution it offers is that my target audience can undertake on the internet, in the comfort of their own home.
That is, setting up a business on the internet, regardless of your current level. This is my product solution.
So, each product must have a mission to solve the pain of its potential customers.
In the case of co-production, you can specialize in Digital Marketing and work in partnership with an expert, who will produce the content and appear directly.
Generally, this model works like this: imagine you are a digital marketing expert and decide to promote a craft expert, for example.
Your responsibility will be to guide the entire communication part to this specialist, giving the necessary direction for him to appear. In the meantime, you will take care of all the marketing for the person.
Starting as a co-producer is possible, but a little more difficult than the other options already mentioned. First, you will have to study a lot of digital marketing to work with this business model.
However, if you choose to start as a digital affiliate, then it becomes easier to move on as a co-producer, as you will learn a lot about digital marketing. After all, you'll need to promote the products you've decided to affiliate with.
In this case, you create an online store and add third-party products. The third party will be responsible for delivering the products and you will only have to promote your store.
That is, you only sell the products, using digital marketing strategies.
This is a great option for those who want to sell products on the internet, because you don't need to have stock and you can choose between international or national dropshipping.
To give you an idea, large stores use this business model, such as Americanas and Magazine Luiza, for example. These big players in the market allow third parties to advertise their products on their websites.
However, the delivery of these products must be made by the third party and not by the big stores – since they are just “giving up” the space for the products to be sold.
As much as some people may confuse Dropshipping with Virtual Store - e-commerce -, it is important to make it clear that these are two different options.
In the case of the virtual store, you have the products you will promote, that is, you must have your stock. In addition, it is also responsible for the entire process of sales and shipment of products.
This is a great option for those who want to have their own brand, being able to act in the most different niches.
Step 2. Define the niche
Now that you know what the business models are, it's time to define your market niche within the model you want to operate.
Defining the niche is taking a part of the market and focusing on it. By doing this, you will have to direct all of your digital marketing strategies towards this niche.
Imagine the slimming market. There are ways to lose weight with low carb diet, home workouts, exercise apps and so on. It's a huge market with several niche options.
So, the second step to doing Digital Marketing in 2022 is to define what your niche will be.
Step 3. Define and understand the target audience
The third important step to selling on the internet is defining and understanding your target audience.
The internet universe is gigantic and there are people with the most varied profiles, with different characteristics, interests and problems.
Defining your target audience is nothing more than determining who are the consumers who are interested in purchasing what you sell.
Still using the example of the weight loss market, imagine that you have decided that you are going to work in the home exercises niche. There are people who like to go to the gym and don't even consider the possibility of exercising at home.
If you direct your efforts towards these people who like going to the gym, you will be wasting time and even money. That's because they have no interest in buying what you sell.
On the other hand, people who like and are looking for a solution to train at home are part of your target audience. After all, what you offer could be the solution they want so much.
Step 4. Define the Persona
Once you understand who your target audience is, you should narrow it down to your persona.
Here, many people get confused, as they think that target audience and persona are the same, but they are not.
Target audience is something broader, while persona is something specific. In the case of the persona, a semi-fictional character is created – according to real customer characteristics – to represent the ideal customer.
For you to understand better, here are examples of what the target audience and persona of a business in the home training app niche could look like:
- From 25 to 40 years;
- They work in companies;
- They live in the Southeast region of the country.
- 30 years;
- Works as a Marketing Analyst;
- He lives in the city of São Paulo.
Did you notice the difference? The target audience is broad, and the persona is specific, with name, age, profession and other information to represent your ideal client.
Having a defined persona is essential for anyone who wants to know how to get started in Digital Marketing.
This is because, by knowing who your ideal customer is, you will be able to define and direct your strategies in a more assertive way. With a persona, it is possible to know the ideal language and tone of voice to talk to her.
Step 5. Define Product
After going through all the steps above, it's time to choose or have a product.
Your product needs to solve a problem, it has to be satisfying to solve your potential customer's pain.
If you are an affiliate, be sure to evaluate the product you will be promoting very carefully. View sales history, customer testimonials, and whatever information you can to understand what the product promises.
It is also important that you go to the product page and see if you would buy it if it were your persona. Evaluate whether the product attracts attention.
But if you're a producer or co-producer, your product also always needs to solve a problem.
In the case of dropshipping or online store, the same thing, it is necessary that the products meet the needs of your target audience.
Step 6. Create Sales Funnel
The sixth step is also essential for doing Digital Marketing in 2022. But what is a sales funnel?
It is a planned funnel that aims to attract, relate and sell. That is, with the sales funnel, you will attract people from your audience, relate to them and make them become customers by buying what you sell.
There are several sales funnel strategies. But basically, you're going to have to attract people to your top – it's really like a funnel – through relevant content and make them go down steps until they reach the bottom of the funnel, which is where the sale happens.
Step 7. Generate Traffic
Generating traffic is attracting people to your sales funnel. It's no use developing an ending if you can't attract people to it.
And you will be able to generate traffic in an organic or paid way.
Organic traffic is great, for example YouTube, Instagram and blogs are organic sources. The downside to this option is that it takes a while to get good results.
That's because it will be necessary to invest in a lot of content and maintain consistency to reach more people. That is, in the medium to long term, this traffic option can bring many results.
However, you shouldn't just rely on organic traffic as it takes more time to get results, so that's where paid traffic comes in.
When you invest in paid traffic – like Google Ads or Facebook Ads, for example – you can get immediate results, as long as your campaigns are well planned and created.
You can create a campaign now and in a short time you will see it live, getting traffic to your sales funnel.
Step 8. Copywriting
Finally, the last important Digital Marketing tip for beginners is to learn how to do Copywriting .
In your entire online communication strategy, you should apply copywriting. For example, in video titles, email marketing , ads, social media posts, and more.
All digital marketing has copywriting. So it's critical that you know how to do it.
It is through well-crafted copy that you will be able to attract traffic to your sales funnel and make people go down the phases, until they become customers.
Remember, the internet sales market is huge and you will have competitors. Therefore, you need to stand out to catch the attention of your potential customers and attract them to your sales funnel.
In this article, you learned the 8 important steps for those who want to know how to start working with Digital Marketing in 2022.
Now, keep in mind that learning digital marketing is essential for you to get the results you want.
It is totally possible to start in Digital Marketing and have good results, but it will require a lot of dedication and effort.
I hope you enjoyed my tips and I wish you the best of luck on your journey!
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