Instagram is one of the most popular social media platforms today with over a billion monthly users. Obviously, this presents a great opportunity for marketers and brands to tap into this pool of users.
However, it is not that easy to build your Instagram presence and gain followers overnight. It's a time-consuming process, but with a little help, you can see results faster.
Here are 12 tips to get more genuine and relevant Instagram followers for your brand.
How to Get More Instagram Followers in 2020 – 12 Tips That Work
POSTED ONDECEMBER 17, 2019BY SEO POWA
Instagram is one of the most popular social media platforms today with over a billion monthly users. Obviously, this presents a great opportunity for marketers and brands to tap into this pool of users.
However, it is not that easy to build your Instagram presence and gain followers overnight. It's a time-consuming process, but with a little help, you can see results faster.
Here are 12 tips to get more genuine and relevant Instagram followers for your brand.
Summary
- Write a compelling biography
- Develop and maintain a unique Instagram brand personality
- Use relevant hashtags
- Create and promote your own branded hashtag
- Optimize your subtitles
- Participate in popular conversations
- Monitor your tagged photos
- Be local Geolocate your messages Use local hashtags
- Add CTAs everywhere
- Leverage influencers
- Organize a contest
- Invest in Instagram ads Conclusion Before you go, also read:
1. Write a compelling biography
The first thing everyone sees when visiting your profile is your bio and so it's a crucial part of making the first impression on your audience. You need to write a compelling Instagram bio to encourage people to follow you.
Along with the basics like adding your contact details and website link, you also need to tell your brand story in an engaging way. Simply saying what kind of business you have won't make you stand out. You need to give people a reason to connect with your brand and follow you.
Here's an example of a good Instagram bio from adventure gear brand, Yeti.
2. Develop and maintain a unique Instagram brand personality
Your Instagram feed is the next thing someone who visits your profile will see after your bio. And, the impression a user gets from watching your feed is important in determining whether or not they like your brand.
It's also important to maintain consistency in colors, message types, tone of voice, etc. because they are the ones who determine the personality of your brand. And, it should be such that if someone sees your post, they should immediately associate it with your brand.
Here is an example of a soft drink brand that maintains a clear and distinct brand personality.
3. Use relevant hashtags
Using hashtags is a proven way to reach more people and gain more followers on Instagram . You need to research which hashtags are trending in your niche and which ones are relevant to your brand and content. Then, use a mix of those hashtags for all your Instagram content to reach people who follow those hashtags.
Remember to mix it up a bit and use popular industry-level hashtags, as well as niches you can really stand out for. Instagram allows you to add up to 30 hashtags for each post and you should use this feature to your advantage.
4. Create and promote your own branded hashtag
Besides using popular hashtags, you can also create and promote your own hashtag. This can be specific to your brand or even to a particular campaign. Brand-specific hashtags are a great way to boost your presence on Instagram and promote your campaigns.
By creating a campaign-specific hashtag, you can also encourage people to use it in their Instagram content. This lets you get user-generated content and advertising for free, which can help you reach more people and get more followers.
Here's an example of how Dove uses campaign-specific hashtags to generate user content and promote its marketing initiatives.
5. Optimize your subtitles
Captions on your Instagram posts give you the opportunity to engage your current audience and even encourage them to refer you to their friends. So why not take advantage of this opportunity?
There are many things you can do with your Instagram captions like tag people, ask questions, start conversations, etc. The more you encourage your audience to comment, the more likely they are to invite their friends to join the discussion.
You can also offer discounts or offers and ask your followers to tag their friends and promote this offer. Also, don't forget to tell the story behind the photo or video you share, as this will drive more engagement.
6. Participate in popular conversations
This is the other side of the story compared to what we mentioned in the previous point. You should not only start conversations, but also participate in them.
If there is a discussion started by someone in your niche that people are interested in, it would be good for you to comment and participate. Who knows? Some people might be impressed and decide to check out your profile and follow you.
7. Monitor your tagged photos
Maintaining a good reputation is very important if you want to gain and keep more followers . One way to do this is to keep an eye out for the type of posts your brand is tagged in. People can see any posts you're tagged in from your Instagram profile. It is therefore important to monitor who is tagging you and in what type of messages.
To do this, you can either use the “edit tags” feature or change the setting so that only posts you approve are shown in your tagged posts.
8. Be local
Just like local SEO for websites, local hashtags and geotagging work for Instagram. You can't underestimate the value of focusing on local audiences for your business.
Here are two ways to do it.
Geolocate your messages
By adding geotags to your Instagram content, you can attract local users to Instagram. Many people search for local content using Instagram's search feature and adding geotags can help you rank for those searches. It is similar to local SEO , but for Instagram.
Add locations to your posts and get featured when someone searches for Instagram content using location search. This way you can attract local people to your profile and get more Instagram followers.
Use local hashtags
Local hashtags also serve a similar purpose, in that you can reach local people who are interested in a particular niche. Many people on Instagram follow local hashtags and by using them you can reach that audience.
9. Add CTAs everywhere
Instagram gives you several options to add call-to-actions in your content and you should use them all. Whether it's a simple 'swipe up to read more' on your stories or 'shop now', CTAs can help you get your audience to take the action they want.
If nothing else, you can add a CTA to your captions asking people to share your content, visit your profile, or any other action you want them to take.
Check out this example of how Staples encourages people to share their content by adding a simple CTA in the caption.
10. Leverage influencers
Influencers are people with a significant number of followers who are loyal and engaged, a quality that everyone covets in their audience. You can leverage influencers to access their loyal followers and convert them into your own followers.
The only important thing to keep in mind is that influencers should be in your niche and relevant to your brand. As long as these criteria are met, you are good to go, because influencer marketing is a surefire way to get more Instagram followers.
There are many ways to use influencer marketing to gain more followers, and that would be way beyond the scope of this article. So do your research and use the power of influencer marketing to expand your reach.
11. Organize a contest
It may seem like a cheap trick, but it's a proven way to gain Instagram followers. Many brands and marketers use this technique and see immediate results.
All you have to do is start a contest and ask people to follow you and tag their friends to enter. And, write your caption in a way that encourages people to tag only relevant people who might actually be interested in your brand.
Here is a perfect example of how these things work and how you can get immediate subscribers using this trick.
12. Invest in Instagram ads
No list of tips for getting more Instagram followers is complete without the mention of advertising. After all, it's the traditional way to get more leads (followers in this case) for companies that are willing to invest in it.
Unlike your posts and stories, which are only visible to your current audience, Instagram ads are shown to a much larger and more relevant audience. You can reach a large number of people from a certain demographic or target segment by investing in ads.
Conclusion
These are some of the best ways to grow your Instagram presence and gain more followers. Use these tips to see visible growth in your Instagram follower base and build a strong presence on the platform.
Top comments (0)