After opening their e-commerce site and doing some customer acquisition, all merchants ask themselves the question of increasing the turnover of their Shopify store.
How to boost your turnover quickly? How to make more sales? Where to invest to increase its turnover? These are recurring questions for many merchants, regardless of the e-commerce platform.
We will see together how to answer these questions and turn your Shopify store into an online sales war machine.
INVEST TO GENERATE SALES
A little clarification before we start. To make more turnover on your eshop, it will be necessary to invest . It's not necessarily money, it can be time but “we get nothing for nothing”. In other words, your e-commerce site will not grow on its own.
It will be necessary to inject know-how, working time or money, and often even all three. You can entrust some of these missions to Shopify experts like us or carry them out if you have the time and the skills.
What are the levers to boost the growth of its turnover
The 3 performance levers of e-commerce
- Acquisition
- Conversion
- Loyalty
You have to work on your acquisition channels, conversion and loyalty regularly to increase your turnover. If you don't have the time or the skills, you can hire our Shopify experts to take care of it.
HOW TO OPTIMIZE YOUR SHOPIFY TURNOVER ON A DAILY BASIS?
Do you prefer to optimize your business by yourself first? So in addition to working on your natural referencing and your Google Ads ads, here are some tips as an e-merchant.
If you want more, we have compiled a list of 50 tips to optimize your conversion, but here are some important things that you can do yourself on a daily basis.
Work on your merchandising
Improving your merchandising will boost your sales . How is it possible ? Well, merchandising is mainly about offering the right products at the right time.
Working on your homepage, for example, to offer thematic products and promotions can increase the sales of your shopify store.
We imagine quite easily that offering down jackets in the middle of July is not the best idea for a clothing site.
Well, this remark is valid for many types of sites, perhaps with the exception of mono-product sites.
Avoid stockouts
Stock shortages are a plague for e-merchants and for customers. You spent time referencing the right products, bringing in a customer and he can't buy? Ok, you may be able to catch up if you have a module allowing orders on your Shopify store even if there is no stock. But admit that it's even better to have stock because otherwise the indicative delivery times for the customer may seem distant!
Manage your stock well, without ordering too much from your supplier, or too little to avoid shortages and a real challenge for merchants, even under Shopify.
Work on your product sheets!
The product sheet is an essential element of e-commerce. Under Shopify, it is possible to add many photos, videos, formatted content, etc.
In short, it is essential to increase your sales to offer rich and varied content on your product sheets .
It takes time, so it's up to you to make sales forecasts for your products to estimate your room for maneuver and therefore the investments to be made on this product.
This exercise is sometimes difficult for new merchants who have just created their Shopify store. For others, with a bit of data it's immediately easier!
You can always add a few arguments, feedback from customers, packaging images, unboxing videos, reviews by professional journalists (with their agreement!) to the product sheets. If only listing the three strengths of each product on each product page of your Shopify site will make a real difference!
Customize your Shopify site and design
You may not know it but it is quite possible to customize your Shopify eshop . This makes it possible to match the site to your colors, to make it unique and therefore a little more memorable. Personalization is also a good way to boost your site. Indeed, by studying your Google Analytics statistics, you can identify where Internet users leave your site and thus modify or improve it. If you are really a pro, you can even do AB testing on your site to personalize it in real time according to your visitors and the tests to be carried out.
AND YOU, HOW DO YOU GET MORE ORDERS IN SHOPIFY?
Do not hesitate to tell us in the comments your tips and advice to boost your turnover on your Shopify e-commerce site in order to benefit the community.
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