If you are a regular reader of our articles and advice, you are fully aware of the importance of a professional blog in the development of your online store . Indeed, implementing a solid content strategy, taking into account the needs of your customers, can increase qualified traffic to your website and promote better natural referencing. In other words, it is essential for your business.
But if SEO and content marketing are essential, there is one final question to be answered: what types of articles should be published on a company's blog? Here are our tips for always finding new ideas for topics to suggest to your readers in order to create a relevant editorial line .
To make yourself known and develop the audience of your e-commerce store, it is essential to think about the creation and animation of a professional blog. Discover 3 excellent reasons to start your e-shop blog here and now.
Animating a business blog allows you to establish your quality as an expert on the web and social networks. Content marketing is now an essential communication tool for an e-commerce site. By developing a content strategy adapted to the needs and expectations of your target, you will naturally generate traffic and shares that will increase the visibility and popularity of your online store on the internet.
The sinews of war for an e-shop today is of course visibility. Appearing among the first results of search engines has become an obligation for any commercial site. SEO (Search Engine Optimization) or free natural referencing in French is a technique that optimizes the positioning of your e-commerce site on Google, Bing or Yahoo.
The principle is simple , the more you will be present on many requests, the more visibility you will have with potential customers.
Content marketing and creating a regular business blog with news and updates can help you easily move up the search engine results pages.
To gain visibility, you must absolutely produce quality content with high added value. No need to just write a quick post or worse, copy and paste existing content elsewhere on the web. It would be totally counterproductive and you are likely to see the positioning of your website seriously penalized for plagiarism (duplicate content).
Creating a business blog for an e-commerce site is above all investing time and money in the creation of engaging and qualitative content. To do this, you must implement a real editorial strategy that meets specific objectives. Choice of subjects, writing of content, publication schedule, nothing should be left to chance.
The corporate blog must be useful to your readers. And to attract readers who are likely to buy products, you need to create relevant content. For this, a good analysis of the nuyer personas is essential. If you're starting your blog, start by writing articles on topics that solve problems your buyers are facing.
For example , if you sell spare parts for appliances, you can create tutorials to explain how to use them. This will give subjects of the type: how to change the seal of a washing machine or how to replace the socket of a vacuum cleaner.
Are you new to e-commerce and looking for advice to start your professional blog? Here are 10 article ideas that generate both traffic and sharing . We have chosen to show you the most popular article formats, those that interest Internet users and that are likely to introduce your website to new consumers. Top & list, tutorial, How To, comparison or trending post, here are the best ideas for topics to publish on your corporate blog.
Tops and lists are at the top of the most shared web content on social networks. As an e-merchant, it is therefore urgent to use this format on your blog. No need to spend hours on this type of article, a few examples should help you find inspiration:
- 10 ideas for furnishing your terrace this summer;
- 5 essential accessories for budding pastry chefs;
- The 10 most efficient laptops for web design students;
- The 20 best dishwashers of the year.
These tops have several advantages:
- They read quickly
- They allow to place one of your products in the list
- They are of interest to people who are in the market research phase before buying
When you see the success of online media such as UFC Que Choisir or 60 million Consumers, it is easy to understand the enthusiasm of Internet users for comparisons . These two magazines have made it their trademark and it's a hit!
It's up to you to adapt this blog article format to your target and your sector of activity:
- Comparison of the best LCD TVs in 2020;
- iPhone vs Samsung: which smartphone to choose for the photo;
- 5 smart washing machines scrutinized.
The question of the cost of a product or service is one of the main research queries of future buyers. In terms of SEO, it is therefore interesting to position yourself on this type of subject by creating dedicated articles. In addition, it can enhance your credibility and transparency regarding your selling prices.
Tip : To find new story ideas, use the “Other asked questions” section of Google. For the query “how much does a television cost?”, we obtain several other proposals:
- What is the price of a television?
- Which TV to choose in 2020?
- What are the most reliable TV brands?
- How to choose the right TV?
It's up to you now!
Before buying online, Internet users are often eager for advice on the latest trends. And this is valid in all areas: tech, fashion, decoration, travel, digital, music, etc. To provide them with the answers they are looking for, nothing beats a complete blog article with the popular new products of the moment , the ideas that are a hit this year, etc.
You can decline trending articles in all areas of activity:
- The best decoration ideas for the house;
- 10 trends to follow when dressing this summer;
- The latest tech innovations: smartphones, tablets, laptops.
Nothing better to generate traffic on your e-commerce blog than a series of well-thought-out tutorials to showcase your products, explaining to Internet users how to use them. DIYs are very practical formats that are of interest to Internet users.
But then how does it work? Imagine that you are responsible for an online store specializing in kitchen accessories. By publishing an article “how to make a homemade strawberry Bavarian?”, you will attract pastry lovers to your site. By positioning a few links to your products (electric mixer, baking pan, blender, etc.), you will encourage visits to your store and therefore potential sales.
A well-informed consumer is a wise buyer. What better way to gain the trust of Internet users than to share your expert advice with them? By strengthening the link between you and your prospects, you will naturally promote the passage to the act of sale.
Again, the possibilities of declining this type of blog topic are immense. Here are some examples of How To articles to publish on an e-commerce site :
- How do I choose my laptop well?
- How to perform an SEO audit in 10 steps?
- How do you compare different travel insurance offers?
- How to master your camera like a pro
Another article idea to publish on your corporate blog : the famous product test. And to write this type of marketing content, you don't have to look very far. You just need to serve yourself in your own e-commerce store.
Do you sell skin creams? So above all, don't hesitate to test your products through a complete blog article and why not a short video to illustrate all this.
In this test example, you will be able to detail:
- The composition of the product;
- How to use it;
- Application methods;
- The results on your skin;
- Comfort ; ## Seasonal items
Surfing the season , major annual events, holidays, or parties and celebrations allows you to create marketing content throughout the year. Gift idea for the end-of-year celebrations, decorative trend for summer, look idea for spring, Easter recipe, seasonal items are easily available in any area.
Here are some examples of topics to post on your e-commerce blog:
- How to prepare for the start of the 2020/2021 school year?
- Cooking with seasonal products: our autumn recipes;
- Organize an unforgettable New Year's Eve: tips, tricks and ideas;
- Winter sale: find your style by following the trend;
- 10 tips for a successful spring cleaning.
When Internet users enter a query on Google, Bing or Yahoo, it is often because they encounter a problem and want to find a solution. On a computer or from a mobile thanks to voice search, they will ask their question directly to their favorite search engine.
It is therefore in your best interest to work on content that includes questions frequently asked by Internet users. When ? Who ? How ? Why ? Where ? It's up to you to establish a list of relevant questions for your e-commerce site.
Here are some examples :
- Why is my microwave oven not working?
- How do I fix my cell phone screen?
- When is the best time to publish an article on the web?
- Where can I find new topics to feed my e-commerce blog?
- How can I get my order delivered quickly?
Here is a final content marketing format that can generate engagement and interest your potential customers: complete articles on the benefits of a service or product . This type of article aims to make your offers better known to trigger an act of purchase on your online store .
Here again, the possibilities of variations are numerous:
- The advantages of the hybrid boiler;
- 5 good reasons to take out home insurance;
- Discover the benefits of aloe vera cream. We hope that these suggestions and article ideas will help you avoid the white page syndrome and find inspiration to liven up your online store blog . Of course, this list is far from exhaustive and there are 1001 other ways to find article topics .
Last advice before you leave: don't hesitate to mix formats to create new, even more impactful marketing content . For example, you can mix the “How much does it cost” format with a comparison and even a TOP. This will give a subject like: “How much does it cost: compare the prices of the 10 best TVs in 2020”. It's up to you to find the right combinations to invent more and more new content ideas.
Of course, we wish you lots of traffic on your website!