For the success of your website, it is essential to choose the right name . Having the ideal name for your blog makes all the difference in making an impression and staying in the minds of Internet users. Indeed, a bad name can really damage the success of your site and your business.
This is why it is necessary to take into account different criteria and put in place a relevant strategy in order to choose the ideal name for your site which will be the base of your business blog strategy .
In choosing the name of your site, keep in mind that Internet users are increasingly impatient and have less time than before. Put yourself in the prospects' shoes to understand their reasoning.
Let's put ourselves in their shoes: if they go on the Internet, it means that they are looking for specific, even important information. But, this remains information that concerns Internet users. They are therefore in a selfish approach. Their interests come before your website or business.
Faced with this way of thinking, your company's time is running out. Through your website, and therefore the name, you must indicate to Internet users that the information they are looking for is present on your site. The name of your site must provide answers to users.
The easiest way would be to adopt the name of your theme.
For example, if your site is about football, your blog should be called football.fr. If you have an e-commerce blog in the pastry sector, adopt the name pastry chef. Fr.
However, with the amount of sites on the Internet, these names are usually already in use.
Faced with this reality, take a strategic approach to choosing the ideal name for your blog . Keep in mind that Internet users type a query on search engines. They do not type the name of a site. You therefore still have the possibility of associating several keywords, or of insinuating your theme to convey a strong and rapid message to people who no longer have time to search.
Over time, your blog name will become a real brand. Indeed, when Internet users will think of you, they will associate you with the name chosen for your blog. The name must be powerful, striking, adapted to your field of activity. But above all, it must look like you.
Imagine that people will associate you with this name.
For example, on YouTube, the biggest youtubers are associated with their channel name. Let's take the example of Marie Lopez from the Enjoy Phoenix channel. Everyone calls him Enjoy Phoenix and few people actually know his first name.
In the choice of your site name, you must be able to assume it. It becomes part of you. So you need to find the perfect blog name that sticks to your industry and your personality. When blog sharing on social networks, the chosen name is associated with your person.
In addition, the name of your blog will allow people who do not know you to find you easily on the Internet and on social networks.
Don't take the risk of being confused with other people.
If you have started your research to choose the ideal name for your blog, you have probably been confronted with this information:
- People must be able to remember it quickly
- Opt for a short name
- easy to write
- Pronunciation should not be a problem
However, the reality is quite different. Many brands are known, have a great success, and do not meet any of these four characteristics.
In order to start on a good basis and find the perfect name for your blog, take into account that a complex name may be more difficult to remember , especially if you include special characters such as numbers or dashes.
A complex name can be scratched and difficult to place in terms of natural referencing on search engines. Either Internet users have typed your name with errors, or Google robots will take some time to reference you.
Your domain name is your brand name . It's the one that prospects typed into search engines to find you. It is unique to you and belongs solely to your site. Nobody can have the same name as you. Faced with this reality, check the availability of your domain name.
- The first step is to choose the ideal name for your blog.
- The second is to see if the name you selected is available.
You have the possibility to choose your extension. Always prioritize. fr or .com. Avoid extensions that are too exotic or difficult to remember.
To buy the domain name for your site, go to Ionos , OVH or Amen .
With your blog name, people should find you easily , but above all should not confuse you with other businesses. To distinguish yourself, and in order to facilitate your referencing on Google, identify all the names of your competitors. After doing this analysis, you will be able to imagine a name that will be close to your business sector, that stands out from existing names.
For example, if your website is about culinary recipes, you will find many sites that deal with the same theme. It is therefore necessary to flee the “recipe.fr”, “recipe-francaise.fr”, “recipefacile.fr”. These are names that are not available, but above all that will create confusion among consumers.
They are able to remember that your site talks about easy culinary recipes. But they will not be able to distinguish you from the others.
The key to having a good blog name is to convey information in seconds. By clicking on your site, users must understand the topic of your blog .
Unless you have millions to invest in your communication and your marketing, it will be impossible to create a digital place for yourself with a trendy domain name.
Your blog name conveys a strong message to users . If you include a message of hope and a promise in your name, you must keep it.
Otherwise, you will lose credibility with prospects.
This generally concerns areas of activity such as money or even weight loss. For example, perdduweightsanssport.fr is a model not to follow.
Several expressions or words can have a double meaning. When choosing the perfect name for your blog, make sure that no puns can be made with your name .
Find out if the main words have a hidden meaning. Do not hesitate to say the chosen name out loud several times.
The goal is not to be laughed at on social networks, but to stand out and be unique.
To ensure the success of your site, avoid including hyphens:
- Internet users will find it easier to make mistakes when trying to find you on search engines.
- If you include dashes, it means that your initial idea is already taken. However, as said above, it is essential to differentiate yourself from the competition. Between “recipefacile.com” and “recipe-facile.com”, the difference is slight. In this case, Internet users risk confusing your business with that of another.
When creating a free blog, several platforms will add their name behind your blog name.
You will find them under the name of:
All of these names indicate that your site is free and that you have not purchased your blog name. Even if you have quality content to increase shares, with relevant information and attractive visuals, you automatically lose credibility.
Buying the ideal name for your blog allows you to gain the trust of Internet users and send back an image of a professional blog.
To find the ideal name for your blog, create a list with several possible name ideas. Don't neglect brainstorming.
Why adopt this strategy?
On your site, you have the possibility to change the visuals, to miss an article, to have a video that does not work… These elements can be modified over time.
This is not the case with the name of your site. If you make a mistake in the choice, it will be impossible for you to come back to it later.
Ask yourself the right questions, have enough ideas to find the right name, do some research and gather all the words you want to put forward.
Faced with these different criteria, you have to put in place a strategy to find the ideal name for your blog. It does not take several minutes, take your time.
The success of a blog name lies in its originality and consistency . Indeed, the choice to go for a name that refers to your sector of activity. You are not going to call your site “recipe chocolat.fr” if your site is an online stationery store. Take this into account to choose an easy-to-remember name that meets the needs of your audience.
In choosing your name, you need to be strategic and relevant . If you're selling a promise you don't keep, consumers will quickly notice and leave your page. It is then unlikely that they will return. This scheme is to be avoided.
By choosing the ideal name for your blog, the objective is to gain the confidence of prospects.
The name chosen must therefore be related to your personality, the needs of Internet users, your content and your sector of activity.
Sound complicated? Do not stay an eternity on the choice of your name. The main thing is that it conveys a strong message and that it shares the values of your business.
With this practice, focus only on the topics covered on our site. For example, the “jardinage.com” site is quite explicit. Prospects know that by visiting this site they will find information about gardening.
To best describe the general theme covered on your blog, write a short paragraph to introduce your site.
Who is he talking to ?
What values do you defend?
After doing this work, bring out the main ideas in 2-3 words. You will then obtain a list of names which can contain the ideal name for your site.
You can also mix the results obtained and make combinations with strong words.
The advantage of this technique is that it gives you ideas based on what you offer.
However, the great difficulty is that you have to know your offer and your target perfectly. Without this knowledge and this analysis, it will be impossible for you to write a text that describes you perfectly.
Moreover, over time, you will not be able to change your editorial line. Your name being targeted and personalized, your site will have to speak exclusively about this theme.
The strategy of mixing words to find the name of the ideal blog is similar to the previous technique. The goal here is to use words that reflect your business, your business, and your content.
After making a list of words, combine them until you find a perfect combination for an ideal blog name.
Choosing the right name for your blog takes time , strategy and relevance. To do this, follow all the steps mentioned in this article to find the ideal blog name for your business.
Think and make a list of all the words that come to mind when you think about your business:
- French words
- English terms or in the desired language
- Expressions belonging to the same lexical field
- personality traits
- The values defended by your company
Your blog name can reflect the outcome of your offer . But, be careful with this approach. If you give an element to your audience, you must respect your word or risk disappointing them and scaring them away.
On your site, on your domain name and on your social networks, choose the same name. Visitors have an easier time finding you and interacting with you . Adopting the same name everywhere increases the loyalty of your audience.
Before choosing the ideal name for your blog, the important thing is to see if it is available on the network.
When choosing the name of your site, do not include a date. This makes it obsolete over time .
For example, if your site talks about trends, avoid " tendencies2019.fr ". Indeed, in this case, in 2020 your site no longer meets the needs of Internet users. It is possible that your content will continue to deal with 2020 themes while respecting the seasonality of this new year. But, the idea implied in your name is wrong.
Listing a domain name containing keywords can give a small SEO advantage. When choosing a compilation of words, remember to check the keywords to integrate. Consider what a user might type when searching for your offer. To help you, several tools are at your disposal such as UberSuggest or Google Trends. These platforms help you identify popular keywords based on your industry.