Facebook is one of the most popular social networks today and is positioned as one of the platforms with the largest number of active users and useful tools such as Facebook video ads.
Precisely because of this popularity, companies consider it a good option that they can take advantage of, not only to increase their presence on the Internet, but also to improve their sales rates.
The most common purpose of advertising on Facebook is to drive traffic to your business website, as well as increase the overall reach of the site.
The advertising platform that Facebook has is getting better and better and, above all, more suitable for companies.
This tool is called Facebook Video Ads , through which the content you want to share can be originalized through a video, following a specific marketing strategy.
This resource is very useful because, regardless of what you are selling, or what your company does, it is necessary to include the use of videos in your marketing strategy, especially through the largest platforms such as Facebook.
The Delivery Media page, in its article "Importance of video in advertising", indicates that because there are millions of people who prefer to watch a video; As long as your brand does not make use of this, it will be as if it does not exist for them .
A novel aspect of Facebook Video Ads is that it doesn't matter what users are looking for, the most important thing is to know what the profile of the company's customers is. This means they target real people, with real interests, real jobs and real hobbies, so it's not just about keywords.
In this article you will discover how a tool, apparently used only to socialize, can be such a powerful ally for companies. Below you will find some benefits of Facebook Video Ads and its importance in the marketing strategy.
What is Facebook Video Ads?
Facebook Video Ads is the most powerful platform right now for making video ads. This is indicated on his blog by Otto Duarte in his article “Facebook Ads for ecommerce in depth”.
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It is an advertising tool that will allow you to create ads easily and simply, and you will also be able to segment in detail the type of audience you want to reach.
A novelty of this platform is that you can do retargeting . This is the possibility of re-reaching people who have already viewed your videos.
It turns out to be a very powerful filter, since you can do a virtual follow-up of the users who have accessed your website. And even to specific product pages, thus being able to know which people are related to your offer.
Another relevant fact is that Facebook Video Ads has the great advantage that it can be both visual and textual. Therefore, it represents a much more effective way to express creativity when creating your ads.
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With Facebook Video Ads you can:
- Capture people's attention.
- Show what you offer in your business.
- Connect with people.
So, if you have a business, a restaurant, and you don't have a digital strategy, don't be left behind. Read on so you can reap the benefits of this powerful tool.
What is the importance of Facebook Video Ads in your marketing strategy?
Every day more and more people join this social network in search of all kinds of information. It has become the most popular and visited means of consultation .
Facebook Video Ads has become a fairly successful alternative in digital marketing if you want to succeed and, above all, with the help of digital media.
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It has been proven, throughout various theories and practices of digital marketing, that social networks or social media turn out to be essential when it comes to disseminating and making our content known.
The IEBS page, in its article "The most used social networks: figures and statistics" indicates that those who own a smartphone or computer are always consulting social networks, especially Facebook, and that this is what sets the trend today .
Hence the importance it represents for brands, and companies, to always be present in this type of social network making announcements. Since millions of users are always there and you should not waste the opportunity to communicate with them.
Another important factor to highlight is that every day more and more brands or products sign up to advertise through these media, achieving higher levels of audience, positioning and engagement. This is reflected by the Andimol-Inbound Marketing page in its article "Why do social networks help you sell your product?".
Therefore, not using these tools would be a devastating way to fall further and further behind.
Success stories with Facebook Video Ads
If you manage to use videos, in an appropriate way, as part of your digital marketing strategy, it can become a key communication tool.
Which will allow you to connect with your potential customers, in addition to giving your company a great boost .
But why is this technique so effective? The answer is simple, these days, our pace of life is so fast that we prefer to go to the internet to find solutions of all kinds.
And the main reason is because we want the information to reach us more quickly and efficiently.
For this reason, today, the use of videos is the real king as a tool to achieve effective advertising. As indicated in his blog by Otto Duarte in his article "Facebook Ads for ecommerce in depth"
By now you must be convinced that Facebook Video Ads is a fundamental and necessary communication strategy for any company.
But, if you still have doubts about it, know these aspects that definitely prove it:
Users prefer to see than to read : Susana Galeano, in her article " The number of Internet users in the world exceeds 50% of the population: 4,000 million (2018)" points out that there are statistics that indicate that 60% of the Users go to the internet because they prefer to watch a video rather than read content.
In addition, Valeria Landivar assures in the article "24 figures on the importance of video in 2016" published on her blog, that 50% of people state that they better retain information in this way.
Greater permanence on websites : The visits, as well as the permanence of the users on the pages that contain videos are multiplied by 6 in relation to those that do not.
It represents a safe bet : Due to the boom and the search by users for this type of advertising, it is estimated that the content will be based on this format more and more.
The Antevenio blog in its article "The 15 digital marketing statistics that succeed in 2018" indicates that due to this, 95% of marketing strategies will be focused on this.
They become viral : The Puro Marketing blog in its article “The speed of viralization of online videos doubles” , declares that more than 40% of users share videos that they see through social networks such as Facebook, becoming viral quickly.
In growth : Jair López, in his article "Firms increase their sales by up to 60% with digital marketing" published in the blog of the newspaper El Financiero, indicates that there are statistics that express data in relation to what the companies that began to use this tool noticed an increase of at least 40% in your sales.
How to create a campaign?
Due to the importance and transcendence that the use of Facebook Video Ads can have within a digital marketing strategy , and being so clear and impressive in terms of its results, it is time to establish a series of steps so that all your possibilities of success increase.
Previous analysis
The first thing you should do is a preliminary study of the current situation of the company, as well as the competition and the target audience you want to address. That is, where are you now and where do you want to go.
What message are you going to communicate?
Clearly defining the message is essential to create a link, that is, the content of the video itself must be clear and specific. This is extremely crucial , because if the message does not reach the users in the expected way, you will not achieve the proposed objectives.
Production
In these cases the quality of the videos is very important. So, if you do not have good means to do it on your own, it is best to leave it in the hands of professionals. Since it will not do any good, having a good idea and a suitable channel if the video is of poor quality, because it can project an unprofessional image of your company.
Diffusion
Once your video has been created and published, it is time to spread it through social networks, which turn out to be the ideal means to viralize content.
Measure
Finally, once all the previous steps have been carried out, it is time to measure the results of your strategy to determine if it is the right one or if, on the contrary, you should change something.
It is important that you measure: the number of reproductions, the viewing time, the traffic of the website, the interactions achieved in social networks and, of course, if it is generating sales.
Why create video ads on Facebook?
It is worth considering the video advertising offered by Facebook as a fundamental part of a good marketing strategy for any type of company, regardless of its size.
There are some reasons that you should take into account in order to appreciate the impact that this resource could generate in your strategy:
- Facebook has millions of active users every day , so you can be sure your audience is there.
- Advertising on Facebook in terms of price is accessible to everyone so that anyone can create their ads.
- Video marketing turns out to be a very good option both in the present and in the future, since most people like to watch videos.
- Every day 100 million hours of video are watched on Facebook , which makes it more than evident that videos are becoming the favorite content for users. This is stated in the article “ Yes, video matters: more than 100 million hours of video are watched on Facebook every day”, on the Genbeta page.
So without a doubt, we can say that you will hardly be able to achieve as much visibility in your publications through another medium that is not Facebook.
Tips to keep in mind when creating ads on Facebook
Choose what kind of video you are going to make
There are two ways to use Facebook video advertising:
You can create your video ads on the platform, either with an ad through a single video or through a video presentation, which can have a maximum of 7 images.
Or you could promote a video that you've already posted on your website. This option is generally cheaper and usually generates more benefits.
Provide value
Initially you only have 3 seconds to convince users to watch your video. Therefore you must catch their attention from the beginning. And that can be achieved by involving your target audience from the beginning.
Make sure your advertising is creative, clear and concise , and try to include some special tips. You only have a maximum of 120 minutes to do it.
Focus on quality
Since you could have the best script in the world, but if you are not attentive to quality and neglect it, this is not going to help you at all.
Make sure you have the best conditions such as proper lighting, good audio, sharp image and overall perfect staging.
Try to connect on a personal level
Regularly, as consumers, we are more oriented towards the emotions that it evokes than the product itself when buying.
So focus on interacting with your potential customers, don't behave like a company without personality, show that your business is human and that it cares about generating connections with people.
Take care of the headline and thumbnail image
Since it will be the first thing that your audience will see when your Facebook Video Ads appear.
If you manage to make your title catchy, you will have a better chance of capturing the user's attention and also imagine the effect you could have, if you also arouse their interest with the thumbnail image.
Don't forget the subtitles
Having subtitles in your Facebook Video Ads can help you achieve better results , since you must take into account that there are people who will not be able to activate the sound and thanks to the subtitles they will be able to continue watching your video without problems.
Also consider that if your video is in Spanish but includes English subtitles, you will be expanding your audience range.
It has a good description.
Get inspired and try to write an attractive description that will convince the user to see your ad.
Make sure that the description generates curiosity, be creative and above all tell them what they can find in your video.
Include a compelling call to action
Calls to action or call-to-action are really essential, so never publish an ad that does not include it.
This consists of mentioning a word, phrase or button that invites users to take a specific action which you have previously defined.
Recommendations for your business
As powerful as Facebook's advertising platform can be, it's amazing to think that there are still many businesses that don't use it, or aren't doing it the right way.
For this reason it is convenient for your business to be part of this privileged group. Because if your competition is not taking advantage of Facebook ads, or is doing it in the wrong way , this can represent a great opportunity to boost your business and gain an advantage over your competitors.
Another favorable aspect is that because Facebook has a huge mass audience, you can reach thousands of people with a minimum investment by establishing specific criteria. Both investment and results, which can be monitored through the Ad Manager.
Also, in the Ads Manager, you can have access to a performance analysis, where you can see a summary, as well as other highly relevant data, in addition to the latest campaigns you have created.
Conclusion
In short, the final recommendation would be that it is worth trying Facebook Video Ads and exploring the number of possibilities that this tool has to help us succeed in this modern era , without dying trying.
Remembering not to leave everything in the hands of this tool, since we must not neglect a good commercial strategy, so that when it comes to reaching large audiences we do it successfully, also generating value for our business.
And it is that, if we do it in the correct way, it turns out to be an extremely effective method when it comes to achieving results and, above all, in the short term.
So, what do you think about video ads through Facebook now? Are you ready to jump into this new advertising resource and become an expert in creating Facebook ads?
With all this information, you probably already know where to start. All that remains is for you to get to work and do not forget the recommendations and suggestions that you found in this publication.
Always remember to measure, analyze and experiment, because that way you will be able to improve your digital marketing strategies on a daily basis.
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