The eCommerce space has seen a lot of changes in less than a decade. It has been greatly developed. Today, retailers and brands use various tools to provide seamless online shopping experience to customers.
These tools also help retailers stay competitive in this fast-growing industry. Shopify is one of the most popular eCommerce platforms used by retailers today to sell their products and services.
Today, the Shopify platform is growing rapidly, with the number of online merchants associated with it expanding to 175 countries. It already exceeded 1 million retailers worldwide in October 2019. Received more than 1 billion orders and processed them based on customer satisfaction.
The main reason behind its popularity is the sophisticated software used by the platform designed with online retailers in mind. Shopify had $135 billion in total sales as of October 2019.
This powerful and robust platform has changed the face of online shopping and sales, helping e-commerce businesses around the world. It has helped them reach a larger target audience using the most sophisticated technology and supporting the end-to-end requirements of the eCommerce niche.
If you are an entrepreneur and want to use the Shopify platform for business success, then read this post and understand how it can give your business wings. Here we bring you some Shopify success tips that can help you a lot.
What is Shopify?
Shopify is a popular and commonly used cloud-based software as a service or SaaS shopping cart solution. It allows entrepreneurs to create an online business store and sell their products online with maximum efficiency and ease. This platform brings multiple pricing plans.
The platform also has features that are companies of different sizes. Whether they are enterprise-sized businesses or startups, they can benefit a lot from the Shopify platform. Various integrations are available to help the platform scale along with business growth.
Why should you use Shopify over other eCommerce platforms?
Shopify has become a platform for comprehensive business needs. The platform is packed with exciting features that make it an ideal choice over other eCommerce platforms.
These are some of the features
- Hosted Solution – Entrepreneurs planning to launch their business online can use the Shopify platform and overcome the challenges of web hosting. Shopping carts require technical support and startups lack the free time to get this support. Shopify is a cloud-based platform; provides a hosted solution that can be accessed from anywhere with an Internet connection and administrator login. It also provides easy and hassle-free handling of the payment gateway.
- Integrated Marketing Tools – This platform also comes with certain integrated marketing tools such as adding meta titles, page titles, meta description, unique URLs, redirecting pages, making pages visible or hidden, and reducing startup costs .
- Strong technical support : The platform also provides strong technical support to online retailers, helping them run an online store. -** Security and speed**: Much depends on the speed of an e-commerce store operation, as it helps stimulate sales. Shopify ensures fast page loading, which helps retain users. It also employs security levels with payment providers that guarantee data and information security.
- Reduce data duplication issues – Reduce errors with manual data entry and reduce the chances of data duplication. The Shopify platform provides automated solutions that eliminate data duplication and simplify the data entry process. All of these advanced features and functionality, free trial, and more make the Shopify platform stand apart from other eCommerce platforms.
10 tips to succeed on the Shopify platform
The Shopify platform helps online retailers manage a lot of things. Here are some tips that can help you be successful on the Shopify platform.
Tip no. Tip #1- Be Prepared for Mobile Commerce
When running an eCommerce store, it's important to make sure it's mobile-friendly. It must be optimized for mobile devices. With the increasing use of smartphones, people shop from their laptop or PC and the mini gadget in their hands, mobile phones.
Customers should find it easy to navigate an online or e-commerce store with their smartphones, make a purchase, and pay for purchased products.
1. Be Mobile Responsive from the start
Online retailers need to make sure their store site is mobile-responsive from the start. The very content available on your website is reform
2. Create apps for mobile platforms
You can turn your Shopify platform into a mobile app. Use mobile app builders to create an app and link it to your Shopify store.
Tip no. Tip #2 – Try to have more products in the store
Expanding your product line is one way to be successful on the Shopify platform. It gives online retailers more options to sell to their trusted shoppers or reach a new and larger target market.
It is very easy to expand the product line. The retailer may sell products in bulk or engage in drop shipping. Both are great ways to expand your product catalog.
1. Have huge collections
Opt for huge collections. Keep adding more state-of-the-art products to different product lines, providing plenty of choice to loyal customers who want to buy high-quality products from customers.
Tip no. Tip #3 – Have a customer retention plan
Statistics reveal that 65 percent of total sales come from existing customers. It translates into a simple fact that retaining these current customers is more profitable than acquiring new ones.
Therefore, for a business to be successful, it is important to retain customers, as it can become dramatically powerful.
In simple words, if you want to grow your Shopify store, retaining customers is important. You will also need to acquire many new customers to make up for the loss of existing customers.
To do this, you may have to work harder than ever to maintain current income levels. To avoid getting into such a situation, a Pristine must take active steps to retain current customers.
1. Use email marketing
Email marketing is one of the most effective ways to retain existing customers. It helps keep users engaged and makes them think of your store as the first thing they plan to make a purchase.
The best way to do this is by sending emails regularly. There can be various reasons for emailing customers. It could be sending them a birthday message, notification of new products, announcing special offers or a sale, specific holiday wishes, or seasonal emails.
2. Delight customers
It's important to go the extra mile and go above and beyond for a customer to surprise or delight them. A little thought goes a long way for the company. Send them handwritten notes to delight them and make them feel special.
3. Have a unique packaging
Invest your time in ensuring unique packaging because no one likes products that are spoiled or messed up. Use packaging as a tool to your advantage. You can send them to a relevant YouTube channel and ask them if they will create an unboxing video of your product.
Don't forget to put handwritten notes on the packaging. You can also place vouchers or coupons for discounts on your next order. These days, handing out a friend voucher works well, which can be easily handed out to friends.
Provide product usage manuals and never forget to strive to be quirky, fun or unique with your packaging to bring a smile to your customer's face.
4. Use retargeting ads
Retargeting ads are the best way to get in touch with online visitors who have already visited your store or social media profile. Retargeting emails are sent to them to remind them if they have left some products in the cart or browsed your website without making a purchase, or made a purchase, etc.
It's a solid marketing channel that helps convert online visitors into customers after they've already left the store.
5. Use giveaways
The use of gifts is one of the best promotional tools of various companies to improve brand awareness, boost sales and improve their image. This gift varies immensely in terms of value and size.
Many companies use these gifts as a marketing strategy to increase the price of the gift on their services or products. It also helps maximize your ROI.
6. Give coupons to repeat shoppers
Online retailers regularly add discounts and coupons to their well-selected marketing strategies to increase customer loyalty and improve brand awareness. It also increases sales conversion rates.
These days, digital coupons are predominantly used as a successful way to increase social media following. Savvy online shoppers understand the importance of these coupons and use them to their advantage and enjoy amazing products at discounted prices.
They can also use these coupons in conjunction with rebate accounts and other offers to maximize savings. Although for retailers, it translates into a less profitable sale.
Still, the number of online retailers using these coupons to keep their customers engaged is growing. They strive to meet customer demands.
7. Have a loyalty program
Online retailers also rely on the marketing strategy of using loyalty programs. It is designed to entice online customers to continue using the services or purchasing the products offered by the program partner.
This loyalty program helps customers to enjoy the allocation of points for future purchases or discounts on the current purchase. These loyalty programs are intuitive, easy to launch, and robust, maximizing the retailer's business potential.
Tip no. Tip #4: Build a Huge Email List
Another marketing strategy that helps online retailers grow their business is building a huge email list. The bigger the list; the greater the money earned.
Below are some steps to help you build a huge email list.
- Understand the wants and needs of your audience and create a personality.
- Retailers can also start with a blog post and start building an email list from there.
- It is important to continue to deliver high-quality content on a consistent basis, ensuring the publication of new, unique and relevant content.
- Optimize the contents before publishing them. In this way, the chances of the website getting high rankings and web presence are increased.
- Keep updating the content, focus on the content assets that help get subscriptions.
- Build your list from scratch and cultivate a relationship with them. Share information with your subscribers about exactly what they want to know.
Tip no. Tip #5: Implement a content marketing strategy
It is important to plan a proper content marketing strategy. Always keep looking for interesting opportunities and use them every time the audience interacts with the store. It's important to use a similar image, style, or message on social media profiles, shipping and order notifications, checkout, product descriptions, and more.
1. Product Pictures
Product images are one of the most important elements of product page design. The image presented must be such that it excites and attracts online visitors and creates a first impression.
The image must be perfectly centered, polished, with a white or black background and without shadows. Good quality product images encourage visitors to check out the image gallery on your website.
2. Product Videos
The importance of product videos is quite high as it helps keep customers engaged. It provides a very compelling way to create high-quality videos and support a brand to compete against other market players. Product videos also help increase AOVs and conversions.
3. Product descriptions
Product descriptions are written from the point of view of the target audience. It should include the benefits and features of the product. Share the benefits and provide a solution to the customer looking for the product.
4. Product Pages
Product pages or websites help customers decide what to buy and why. It should include various features and specifications that provide reviews, help answer questions, ease the buying process, and enable product comparison.
5. Product Reviews and Recommendations
As buyers become more and more tech-savvy, they check product reviews and recommendations before making a purchase decision. In an e-commerce driven business, online customers only have the reviews and recommendations to check before buying a product.
Tip no. Tip #6 – Establish a Narrative Marketing Strategy
Another marketing strategy every eCommerce retailer should be aware of is narrative marketing, where a brand narrative is created in the form of a story. The store must be woven in such a way that it resonates with the audience.
It increases brand engagement, motivates people to learn more and make a purchase decision.
Use images and visuals when needed – When implementing a narrative marketing strategy, make sure to add plenty of visuals and images to make it more interesting and engaging.
Tip no. Tip #7: Create interactive content
Using interactive content is the best way to fine-tune an eCommerce marketing strategy; interactive content helps drive customer action. In interactive content, people share experiences that engage customers and motivate them to take action.
It triggers emotions and helps the website stand out from the crowd. It drives higher engagement, makes data collection easier, and helps customers enjoy personalized shopping experiences.
1. Use of questionnaires
Quizzes are one of the ways to create interactive content. It is the most effective and simple way to increase sales. Brands use questionnaires to recommend the best products to their potential customers. Get creative with the quiz for better engagement.
2. Use of virtual reality and augmented reality
Immersive technologies like virtual reality and augmented reality help advance sales process efficiency, brand awareness, and customer satisfaction.
These technologies help potential buyers by offering intuitive, satisfying and friendly shopping experiences. Virtual reality and augmented reality have enormous potential to reshape the retail industry.
Tip no. Tip #8: Use paid ads effectively
Paid ads should be used with maximum effectiveness. These ads help retailers to get an instant result. As soon as the ad starts playing, a noticeable increase in the number of online visitors is observed.
These are the best ways and platforms that help increase traffic.
1. Google Shopping Ads
Google Shopping Ads are among the best ways to engage customers and share information about the product they're looking for. These ads have gained a lot of popularity these days, and more and more online shoppers rely on these ads to shop.
2. Facebook Ads
These are ads targeted to users based on demographic, location, and profile information. Set a budget after ad creation and bid for each click received. It's a pretty profitable campaign.
3. Instagram Ads
Instagram ads attract many big brands. Therefore, trusting the ads on this platform is very profitable.
Tip no. Tip #9: Always be supportive
Provide instant support to customers to give them a good shopping experience.
1. Using Chatbots
These days, chatbots have become a great tool to provide unwavering support to potential customers.
2. Use of help articles
Many help articles can also be created to help customers get relevant information about the product they plan to buy.
Tip no. Tip #10: Keep security top of mind from the start
It is important to pay close attention to the security part of the company. Data and information shared by customers must be safe from malware, hacking, etc.
1. Especially in the part of payments and customer details.
Customer details and payment information must not be passed on to third party agencies. Add more levels of security to keep this information safe. Make sure the store site is secure from hackers and virus threats. It also helps customers build trust in the store.
If you want to be successful on the Shopify platform, check out the ideas listed above for success with Shopify. More information is available on the Shopify and AdNabu websites, where you can get some cool tips, ideas, strategies, and tricks to help you succeed on this fast-growing eCommerce platform.
AdNabu Guest Post Contribution
AdNabu helps improve sales on Google Ads for Shopify stores. If you're running Google Search, Google Shopping , or Display campaigns in Google Ads, your apps help you increase your sales.
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