Depending on the experience and skills of a specialist, as well as on the amount of work, the price of targeting services can increase significantly.
The cost of a targetologist
The average cost of services for setting up targeted advertising in Russia starts from 15,000 rubles per project.
Targetologists who work with large companies and on large budgets can charge 250,000 rubles - 400,000 rubles per project.
Also, some targetologists who work with large budgets can agree on income, which will be expressed as a percentage of the turned-on budget or advertising revenue. But such cases are rare and require certain conditions.
The cost for setting up and maintaining targeted advertising directly depends on the load on the targetologist. If it is enough for him to set up an advertising campaign, check and analyze the results 1-2 times a day, and if necessary, carry out a small optimization, then the price for such work will be no more than 20,000 rubles per month.
As a rule, such work occurs with those who have a small advertising budget (up to 30,000 rubles per month). on such a budget is not particularly clear.
If the advertising budget is from 1 million rubles a month and above, then the work becomes much more. Here you can test more audiences, ads, texts, collect data, work with audience data, work with bids and use all the tools of the advertising account. In addition, with such budgets, you have to constantly monitor advertising campaigns so that there is no inefficient spending of the advertising budget. Such work requires a lot of time and attention, therefore the cost for such work will be much higher.
Quite often, for ease of explanation, targetologists tie the cost of work to the size of the advertising budget. It is easier to justify the cost and it is clear to the customer.
What is the advertising budget
The minimum recommended advertising budget for a target starts from 30,000 rubles per month. This budget allows you to get minimal results and test several hypotheses.
It is impossible to say specifically in which case what kind of budget is needed. But you can count.
In order to calculate what kind of advertising budget you need, you first need to conduct a test run and find out the average cost of the conversion you need. Without this figure, you will not be able to calculate the necessary advertising budget.
Once you know the cost per conversion, you can plug it into the formula:
NCC * SSK = RB
- Required number of conversions
- Average cost per conversion
- Advertising budget
Let's look at an example:
You are in the business of organizing children's parties in the city of N. You know that in order to make a good profit, you need to attract 100 customers per month who will book a party with you. You conducted a test run of advertising and found out that on average one lead (the one who contacted you and wants to book a holiday) costs 300 rubles for you. At the same time, you also found out that out of 10 customers who contacted you, only 4 (40%) place an order. Thus, you understand that you need 100 orders, for this you need to get 250 leads, and a lead from advertising costs 300 rubles for you. You plug these numbers into the formula and get the monthly advertising budget you need.
250 * 300 = 75,000 rubles per month.
Also, do not forget that according to the law of the Russian Federation, you must pay 20% VAT for advertising, which will be debited from your account when paying for advertising. In our example, it will be 15,000 rubles.
It turns out that the total monthly advertising budget required for the task from the example is 90,000 rubles per month.
TOTAL
At the end, you need to add up the cost of the targetologist’s work and the necessary advertising budget. Imagine that in our example, the targetologist takes 22,000 rubles for his services. Then for targeted advertising you will need to lay a budget of 112,000 rubles per month.
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