Learn how to optimize them and properly relate them to your content so that it is considered useful
The Rich Snippet or enriched fragments are the references of a content that is found in web search engines. It is an appetizer that users can see before clicking on the page, which often guides them to the answers they are looking for. Search engines use the Rich Snippet to display results to users.
Rich snippets came to enrich the results and improve the user experience in search engines, but in reality these search engines are not obliged to always show them and although everyone wants to get to position in them, it also has its disadvantages but before I want to explain better what are the Rich Snippet and how they improve the SEO experience.
This is data that shows the summary of the description of the websites and these are only shown in search engines. It shows the description along with the URL of the account and can add a small featured image. This allows you to increase the visibility of your article.
They are data that summarize an extract of some content on the web, search engines usually associate it in the first position because they are very well aligned with the user's searches or because they consider it to be quite organic and useful content. Normally in this space we find quick answers to the questions we are looking for, and it is common to see a recipe, steps to do some detailed repair or a great reference photo.
Learn to optimize your content to appear in the first places and to properly relate them to your content to improve the user's SEO experience with your page and in turn take advantage of being considered by Google as useful and well-categorized content.
The snippet displays small data from a website but there are two ways to appear on one: with a rich snippet or organically with a fisher snippet.
✔Rich Snippet: It is a snippet that shows the description of a website but also shows other data such as a small image, the url and the short description of the content. This can be created by editing the HTML code of an article or directly from tools such as wordpress.
✔Fisher Snippet: Google decides it for the engagement or because it considers it quite useful for the user (SEO), but it has a disadvantage, it may be so well explained in that extract taken by google or it is so organic that people receive all the information without even opening the link.
Appearing in both helps to anticipate the user to the content that they will find when entering and help them make the decision to click. Both are quite positive for a web page because they help generate traffic to the web in one way or another.
✔There are more chances to capture the reader,
✔Helps you highlight content,
✔you can show the reader that other users have found the content useful,
✔ Provides the opportunity to position themselves as experts in some topics thanks to the author photo option.
✔It will be much larger than normal search results and invites the click.
✔The user already associates that content as relevant.
✘If it is very well explained, the user can read all the content without entering your page and can decrease your CTR.
✘If it is not attractive enough, it can make the user not click.
But without a doubt, its advantages are greater than its disadvantages, because if you know how to do them correctly, the most important information will be when you click on your page and you can also be considered content that is adding value to the community.
Rich snippet for opinions: It is achieved thanks to the spaces and opinions that you place on your website or blog where you allow people the opportunity to comment on your content or rate the quality with stars. And this tells search engines that your content is useful.
Rich snippet people: It is the one that allows giving a face to the article that is written, placing a photo. It gives visibility to your profile and helps the page to position itself as an expert in some topics or sectors of activity.
Rich snippet products: The most common and useful for ecommerce. It allows you to show a photo of the featured product and a brief description with price and even availability, ending with the URL so that it goes directly to the web page.
Rich snippet recipes: Helps the user to quickly prepare a featured recipe, shows the materials point by point and invites the user to click to learn more about the preparation
Rich snippet organization: They show the relevant information of a company, from the date of foundation to who the current directors are.
Rich snippet events : Provides information on events, parties or meetings. Even some national celebrations.
Rich snippet music: A section is shown with all the relevant information about an album or artist, in the case of the second it shows all their discography or the most relevant songs.
Rich snippet videos: It is the most common to see when looking for a music or explanatory video, it shows a kind of screenshot of the cover that is usually shown on YouTube.
They are always located in the first places, you can get them by optimizing your content and adding the necessary details to appear organically. You can also get them if you add certain codes to the structure of your website pages. But for now let's talk about the featured rich snippet, this is the content where Google tells everyone "it's worth reading" and it's where all the content writers would like to be sometime.
In order for you to appear in this prominent section of Google, it is necessary that: you create quality content, your own and interesting for your users. They are correctly optimized but consistent with what they say, that their title and description are very much in line with the content. Also as additional data that you reveal a step by step that users like so much and usually rank.