From now on, you'll know the main tips for this question that doesn't get out of your head: how to increase visits to my website ?
This article will be your companion! Save it to your favorites because it will help you whenever the question of how to increase visits to your site arises.
If you ask yourself “how to improve my website?”, know that there are several tips on how to generate free traffic and that you probably haven't put them all into practice yet. But don't worry, we're here to give you a complete guide on how to increase site visits.
By the way, the search on how to increase traffic on the website or blog is a constant for anyone who cares about increasing the number of closed deals and sales made . Plus, increasing traffic means more leads and higher rankings on search engines.
There are several marketing and sales strategies that you can use to answer your question of how to increase site visits?
In this guide, we separate 14 tips from basic to advanced levels. By putting them into practice, you will see a big change on your website or blog and you will realize the importance of each one of them. Follow with us!
14 tips on how to increase website visits
Check out the 14 tips we've prepared and save them so you can consult whenever you have any questions.
1. Your website or blog needs to be responsive
Let's start our tips on “how to increase website visits” with a basic point these days: your website or blog needs to be responsive!
What does that mean?
A responsive website is nothing more than a website that automatically adjusts itself so that it can be viewed on different devices without affecting the user experience. That is, it can be viewed on both PC and mobile, without losing quality.
Just think about the amount of people who currently use their cell phone for everything and you will understand the importance of this feature on your website.
It does not stop there. A responsive website also helps you rank better in search engines. Therefore, ensuring this quality is essential.
2. Your website or blog must be lightweight
Another very important point, which will also help you with ranking on search engines like Google, is the loading time of your website.
Imagine having to wait almost a minute for all the images and information on your site to appear. Your customers would probably give up, wouldn't they?
The bounce rate for very “heavy” sites is high, so you need to ensure that it is “light” and opens quickly .
Optimize your pages, images and the entire structure of your site. The faster it is, the better results you will get!
3. Use Google Analytics
Learning how Google Analytics works is of great importance.
In case you don't already know, Google Analytics is a tool from Google itself that offers you a huge amount of information about your website. From the demographics of your visitors to the most popular pages.
Analyzing your traffic is an important tool that will underpin all your campaigns. Using GA, you can develop different marketing strategies.
4. Be present on social media
Your participation in social media is very important for you to diversify your reach.
Does your company already have social profiles? If the answer is “no”, create your profiles right now and start showing your company outside your website or blog.
Study which social media your ideal customer is present on and create your brand profile. You must be where your customer is. Sites like Facebook, Instagram and Twitter are a great starting point.
5. Invest in ads
Once you've taken the basic care of your website and digital presence, it's time to get the word out!
As in any company, it is necessary to promote your content, product or service and, precisely for this reason, you need to learn how to create campaigns on Google Adwords .
Google Adwords is an important ally of your website or blog. It will give you several ad options and can even place your website in the first results of Google searches. With it, you will get a huge increase in traffic to your website.
If you don't know or have no experience with Google Adwords, we recommend the following content that will help you:
- Google Adwords for Beginners: Glossary and Common Mistakes
- 9 Adwords Tips You Need to Know
In addition to Adwords, you can also use your social media tools. Facebook Ads, for example.
6. Pay Attention to SEO Strategies
Being aware of SEO practices is the best way to optimize the content of your website or blog so that it is increasingly positioned in search results.
After all, SEO strategies are used for exactly this purpose: to help drive organic traffic to your page.
7. Produce diverse and relevant content
Have different types of content on your site. This will make it more attractive and complete.
For this you can use videos, podcasts with interesting information and even interviews with people relevant to your niche.
By diversifying your content, you can discover new forms of communication that bring better results to your marketing strategies.
8. Internal links
Creating a good link structure is an excellent strategy, after all, internal links are a great strength in linking your site.
Whenever you create or publish content, create links to other pages on your site. In addition to being a good SEO strategy , it will also bring a better browsing experience to your users who will be able to stay longer browsing your website or blog.
9. Email marketing
Email marketing is a very traditional but also very powerful way to attract new customers.
Promoting your services and products, in addition to providing relevant information to your customers, is one of the main uses of email marketing. However, take some precautions:
- Do not add people to your list without their permission ;
- Don't send too many emails and become a "boring" company for your customers;
- use light and attractive layouts.
Another cool tip is to learn how to write good headlines for email marketing .
10. Research the competition
Researching your competition is a great way to get an overview of the market . You can discover new strategies and even see the results that your competitors are achieving.
Watching them is also a way to find out about your own market and not be left behind. That way, you can take inspiration from the competition and create your own strategies.
11. Write headlines that convert
Anyone who thinks that titles and intertitles are just a detail within the text is wrong. The truth is that without a catchy and attractive title, even the most complete and relevant content can be discarded by the hasty user.
An example of a successful case of this strategy is BuzzFeed . Before publishing their articles, the site's team is dedicated to choosing a title that will attract the most readers, writing at least 20 different title options in a brainstorming session before making the decision.
And the strategy has been successful! After all, as early as 2014, the fun list site was conquering one in four Facebook readers, teaching in practice how to generate free traffic to your site.
12. Get visitors to subscribe to your newsletter
By offering the visitor the option to subscribe to your newsletter, you will be investing in one of the best tools for increasing the number of hits to your website.
After all, when opting to register to receive news by e-mail, the visitor will return to your site of their own free will every time they see messages that have something of interest to them.
That is, using this tool, in addition to increasing the number of site visitors, you will create a good base of relationship emails.
13. Make guest posts
Guest post is nothing more than the strategy of exchanging content with a partner, publishing as a guest on some other blog or portal. This type of strategy helps to increase the number of hits to your website.
As? It's actually quite simple. By publishing content on another company's blog, their reach increases, as they already have their own audience that can now get to know and be interested in your brand.
14. Invest in your own domain
In an attempt to minimize costs with marketing investments, many companies end up deciding to host their websites on outsourced domains.
What, at first, may seem like a good idea, can actually be shooting yourself in the foot. Since this type of website does not convey a professional image to the public, which impacts the loss of brand credibility.
As this type of action can alienate the public from your organization, it is important that when thinking about strategies on how to increase site visits, you invest in your own domains.
Did you like our tips?
These “how to increase website traffic” tips are the foundation of any marketing strategy . With them, you will be prepared to reach your goals and increase your number of visitors.
By learning how to increase visits to your blog, you will create greater business opportunities and exponentially increase your company's success.
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