Understanding how Googlebot works is the key to success for website positioning. Without proper adjustment of technical parameters, all SEO activities may not work. How do Google bots affect rankings?
In the beginning, you have to answer the question of what a robot really is. In short, it is a program that performs automated tasks, usually on a very large scale. Each bot is made up of a set of algorithms that describe how they work. In turn, in the entry: “What is Google?” we have briefly explained the rules that Google robots use. The tools that determine how the world's largest search engine works.
Currently, “chatbots” are very popular. They are designed to automatically serve the online customer who writes on a given page. This allows you to simplify the contact process and respond to several hundred messages at once.
Each search engine has its own bot, which works in its own way. In fact, however, all of them are primarily focused on finding and cataloging pages on the Internet.
Googlebot is primarily used to obtain information about the billions of pages that currently exist on the Internet. The first step of the robot is to follow the links leading to a particular page. By searching domains it already knows about, Googlebot tracks URLs leading outside. Links thus function as signposts. If a given URL is in a more visible location, the easier it is for the Google crawler to “see” it. This is why link building is so important. The more visible the signposts of your site, the faster the bot will “visit” it. The quality and quantity of links are considered by Googlebot as one of the ranking factors when evaluating the value of the target page.
Of course, with the help of the Google search console, you can send information to your website. Thus, even if no external link leads to it, it will still be visited by the robot.
Once a page has been rendered correctly by the crawler, it thoroughly examines its content. The texts published at a given URL are always the most important in this regard. This is why optimizing content for SEO is so important. When analyzing the content of a website, the crawler also crawls images, so it is useful to adjust image files for positioning.
It should also be remembered that the Mobile First Index update is in effect. Thanks to this update, mobile versions of websites have priority in the indexing process. In practice, this means that if a page is not suitable for viewing on phones and tablets, its value to Googlebot may be very low.
It should be remembered that Googlebot does not have unlimited possibilities. Usually, during a “visit”, he can only visit a part of the existing sub-pages in a specific domain. The total amount of “resources” that can be devoted to crawlers to crawl a given page is called the “crawl buget”. Many factors determine the size of the ramp budget. One of them is page load speed. The fact that time has a very big influence on the efficiency of the work of robots was confirmed on Twitter by John Mueller, one of the main webmasters of Google: