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Mohamed
Mohamed

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Google SERPs: What Are They And How To Understand Them To Use Them In Our Favor?

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Don't know what SERPs are ?

If you want Google to open its doors to you, you must be prepared for that moment and put all your efforts into being up to the challenge.

Therefore, it is essential that you make friends with some terms from the world of SEO that you will see very often once Google and you are great partners.

Among them are the SERPs.

In this article we are going to explain what Google SERPs are, what they are for and how to use them to your advantage .

What are Google SERPs

The Search Engine Results Pages or SERP's, are the lists of results offered by any search engine when a user enters a search in their engines .

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Although there are several search engines, we all know that Google is number one , and that is why we will focus on it. However, we must not lose sight of the fact that SERPs also apply, for example, to the YouTube search engine .

Let's try to understand it with an example.

If a user enters Google and searches for β€œwhite t-shirts with blue unicorns”, no matter how ridiculous the search may seem to you, they will have a lot of results.

All these results make up what is known as the SERPs. Even the results that are on the second page or even more lost .

Now, we all want our website to come out at the top of the Google results list .

Why?

Because this way we will have more chances that the users who started the search will click on our page.

The question, then, is how to get Search Engine Results Pages on our side.

How to take advantage of the SERP's for our benefit

First of all, remember that SERPs themselves are neither good nor bad.

As we have already seen, it is simply a list of results .

However, what we do care about is where our page appears in that list , since the organic traffic our site receives will largely depend on that .

Remember to read this article to know the 10 SEO tips that changed my life in terms of the volume of my online traffic .

Google search engines are very selective and have certain quality criteria .

They are fans of long, original, very high-quality content that links to very authoritative sites .

If your site is dedicated to generating duplicate, short content that does not add value to users and has no authority , you can imagine how much Google search engines will like it .

(I recommend my SEO authority post )

And, therefore, you can imagine the desire that the SERPs will have to include you high up in their results: null .

Therefore, if you want Google's SERPs to notice you, it is better for you to focus on these criteria and optimize your website based on them .

A key concept that you must handle is that of the user's search intent.

This powerful concept for doing SEO in modern times will guarantee that you are responding to the user's intention by having made a query, in Creole, thanks to the search intent you will know what ranks first for each keyword and above all: how to do it.

And, in closing, an equally important piece of advice: don't try to fool Google . He will discover you very soon and penalize you, and you don't want that. It is a fact.

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