How to quickly advance in Google search: 10 simple steps.
While purchasing specialists are playing the lotto: “which product will be bought next in any quantity and at any price,” digital marketers are actively thinking about SEO. The prospects for half of the Runet search traffic are still little understood, but organic is now the only channel for attracting customers from Google.
Do you want results here and now? I have them. Of course, this is longer than “uploaded the RK - traffic went tomorrow”, but there are still no other options. Moreover, your competitors are not asleep and are already actively using SEO tools.
Today we’ll talk about whether there are opportunities to quickly advance in Google search and, if so, how? We collected information about this in the Fast SEO checklist from Sergey Zhgulev, director of development at the Racurs digital agency.
We rank all items according to the level of criticality for progress and the speed of obtaining results. At the same time, we do not forget about the speed of implementation of improvements, since they also require time.
1. We analyze site indexing
Criticality: very high.
Speed of implementation and results: fast.
Various pages of the site can be indexed, including: “God, do we have such a page?” In this case, the necessary sections may not be indexed.
I must say that without competent indexing, doing anything else is absolutely useless.
There are also problems with the speed of site indexing: it seems like everything you need is in the index, but only two months after the release. This situation can be for various reasons:
- small crawl budget;
- permanent reindexing of non-priority sections.
2. Checking the functionality of the site elements
Criticality: very high.
Speed of implementation and results: rather fast (depending on the site).
All elements of the site must be up-to-date and work correctly. For example, if you still have logos of extremist social networks, remove them. Recaptcha is similarly subject to destruction, some of our clients we observed problems with its functioning.
If you check the pages manually, do not forget to turn off the VPN. Elements not available in Russia may work correctly in other regions.
Check the operation of SSL, without which your site will not open at all.
3. Display on mobile
Criticality: high.
Speed of implementation and results: medium.
We still continue to hear theses from some companies in the spirit: "The buyers of our clients access the site from work computers, the mobile version is the tenth thing." This hasn't been the case for a long time. Your clients have been working from such interesting places for at least two years, which is better not to specify. Without a comfortable, user-friendly mobile layout, you lose a lot of traffic every day.
4. The importance of micro-markup
Criticality: high.
Speed of implementation and results: fast.
Attention, mystery! Who will collect more traffic: the site is in first place in the search results or in fifth? The correct answer is who has more CTR. But CTR depends not only on the place, but also on the snippet. Micro-markup allows you to make a link to the site in the search noticeable and attractive.
It is implemented quickly, the results are almost instant, and you can also add cats, dogs and other emojis.
5. Content update
Criticality: medium.
Speed of implementation and results: fast.
If the information in the article on your site is relevant, then change all the dates in the materials to the current year. Do not forget to indicate the date of the update - getting a plus in karma from Google assessors has never been so easy.
6. Download speed
Criticality: high.
Speed of implementation and results: long.
Is it possible to get 100 points in PageSpeed? In theory, yes, but no one wants to look at the results.
Then what should be the download speed? Comfortable. This is an endless point of improvements, but it is still desirable to implement a couple of solutions: asynchronous loading and correct caching. At the very least, users will thank you for this.
7. Site structure
Criticality: medium.
With the speed of implementation and results: not fast.
Search engines are very eco-friendly and love trees. Therefore, the site structure should also be clear and tree-like. Do you doubt whether it is necessary to make separate pages for similar queries with different intents? Almost always it is necessary not to doubt, but to do.
8. Links
Criticality: high.
Speed of implementation and results: not fast.
Yes, it still works at Google. No, just buying links won't help.
Would it be more pleasant to expand the link profile if we call it “link building”? I don't think so.
9. EAT and content quality in general
Criticality: medium for most sites.
Speed of implementation and results: long.
The content must fully meet the user's needs, and also be written by a doctor of science with an h-index of 100+. Anyway, it will really help with promotion.
Working with EAT factors is very painstaking and not fast at all, but in some topics without it, you will even have difficulty getting branded traffic.
10. Reviews
Criticality: low.
Speed of implementation and results: not fast (depending on the current situation).
Yes, Google also googles reviews about you before buying. Work with your reputation and you will not only improve sales, but also increase organic traffic.
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