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Mohamed
Mohamed

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Google Ads vs Facebook Ads: Which Is Better?

You've decided to invest in paid traffic to sell as an affiliate , but you're not sure what's the difference between Google or Facebook?

If the answer was yes, know that this question is very common among people who are new to paid traffic.

Generating traffic to your sales funnel is essential for you to be successful with internet sales.

And you can do this with both organic (unpaid) and paid traffic.

However, if you want to get sales faster, you should invest in the paid option. That's because the organic option starts to give results after a certain time.

For example, to get a good positioning in Google's organic results, you'll need to invest in various SEO (site optimization) techniques.

And that takes a lot of time. In addition to having to apply all the techniques, you still have the indexing and positioning time made by Google.

With paid traffic, the story is totally different. You can create campaigns with ads on Google or Facebook right now and start seeing results.

However, do you need to choose just one tool option? The answer is no! Ideally, use both options at the same time.

Read on to learn more about these two paid traffic tools and check out some strategies to use them at the same time to generate sales for your business!

What is Google Ads and Facebook Ads?

Well, you already know that Google Ads and Facebook Ads are tools for generating paid traffic. That is, to create (paid) ads that will reach your potential customers.

However, you also need to understand that both options are extremely important in Digital Marketing and effective in leveraging business sales.

I don't think there is a better option than the other, both are great and each has its own particularities.

Therefore, it is very important to use both options to generate traffic to your sales funnel.

But, to make it clearer how important both are, let's understand what each one is.

What is Facebook Ads?

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When you get hit by an ad on Facebook, it's because it was created on Facebook Ads .

This is Facebook's (and Instagram's) paid traffic tool, where you will create the ads that will reach your target audience.

What is Google Ads

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Google Ads is Google's paid traffic tool. In it, you can create ads that will appear in Google search results, Google Shopping, YouTube, among other options.

Strategies for using both tools together

Now that you know what is Facebook Ads and what is Google Ads, it's time to know what are the best strategies to use both tools together.

That's because both are very important to reach people who are interested in buying from you and generate traffic to your sales funnel.

Let's get to the strategies!

1. Bottom of Funnel Google Ads + Objection Breaking Remarketing on Facebook Ads

Before understanding the strategy, it is important that you understand what the bottom of the funnel is.

The sales funnel is a process divided into top, middle and bottom, which aims to attract, relate and sell.

Your potential customers will go through all these stages of the funnel. You will attract them, connect with them and make them customers.

People arrive in the sales funnel unaware that they have a problem, pain, or desire.

As they move down the funnel, they become aware of the problem, aware of the solution, aware of the product or service, and aware that they want to buy.

So, the bottom of the funnel is the stage where the person is ready to buy your product or service.

At this stage, the person is searching for the name of the product or service. For example, the name of some e-book or course.

In the case of digital marketing, it could be the following keywords: digital marketing course, course for affiliates, online business formula course and so on.

These are keywords that have purchase intent. Therefore, you need to map those words that lead to the sale. This is advertising towards the bottom of the sales funnel.

For affiliates, you make these ads, use your own structure (best strategy) or camouflage your producer sales page structure, using a Super Links plugin, for example.

With this plugin you can place your pixel to mark, you don't need to create the page, it will simply camouflage it with the plugin in its structure and then you also place the Facebook pixel in this plugin.

Soon, it starts building an audience of people who are clicking on your ad and landing on the sales page for the product you promote.

You can also enter objection-breaking remarketing ads. Some examples are: talking about guarantees, showing the inside of the course, bonuses and solving other doubts that the audience may have.

So the logic here is to advertise to the middle and bottom of the funnel and make sure people buy from you.

For this, you can create remarketing ads on Facebook and Instagram so that people receive your affiliate link so that they buy from you, in addition to breaking possible objections they have.

What you can also do in remarketing is to put your WhatsApp in your ads so that the person can ask you questions and complete the purchase.

2. Facebook Ads for a Conversion Funnel + Display and YouTube Remarketing

This other strategy is aimed at the conversion funnel, where you can relate to your leads through different channels, such as: Telegram, WhatsApp, email, Messenger Bot, etc.

The idea here is to advertise on Facebook Ads and Instagram, but over time, you can explore other networks as well.

So, you will advertise to attract the person to some lead magnet, like e-book or free course, for example. After that, you will interact with her within the conversion funnel (WhatsApp, email, Telegram, etc.) and, finally, make the sale.

To reinforce the chances of sales conversion, you also create remarketing ads on Display and YouTube.

That is, for all leads that arrive in the attraction and relationship part, you will remarket to reach them, showing ads on Google Display or Youtube Ads.

You can even create videos to advertise, always with the aim of ensuring that your audience will buy from you.

If you're on a low budget right now, I recommend that you create a conversion funnel on WhatsApp. So you can get closer to your leads.

It's worth mentioning that you don't necessarily need to enter remarketing on Google Display and YouTube Ads. But if you can, this is a great joint strategy that works very well.

3. Google Ads for top, middle of the funnel, capturing leads followed by Facebook Ads Remarketing

In my last Facebook Ads and Google Ads Affiliate Strategy statement, you will focus on the top and middle of the funnel.

Here, you will search for the top and middle funnel keywords. But even if you send the person to the sales page, you also need to focus on driving your paid traffic to a lead magnet page.

Then, you will use Google Ads to advertise and drive the leads to that page, generating a capture process. Thus, the leads entered your email marketing system .

When the person becomes a lead – they sign up on the capture page – you need to send them to a thank you page letting them know they will receive the lead magnet in the email.

On the thank you page, you must also make an offer to sell your product or service. It is interesting to put, right after the thank you page, the sales page also appears at the bottom of the structure.

Then that lead will receive the first email, where you must send the bait so that he can download it.

Then he will receive an email marketing sequence , with the aim of relating to the person.

In the last stage, you will have to remarket through Facebook and Instagram Ads to, with objections, send the lead to the sales page, or talk about the product or service you want to sell.

Imagine you sell a paid traffic course. For lead capture, you create an ebook about paid traffic.

Then, you can advertise your course to reach the leads. That's because the lead magnet already makes it clear to you that whoever downloaded the e-book is interested in paid traffic.

If a person has no interest in the subject, they will not download the lead magnet.

So, you already attract a qualified audience and then do the remarketing on Facebook Ads and Instagram Ads, sending the leads to your product's sales page.

Conclusion

In this article, you learned what is Facebook Ads, what is Google Ads, what is the difference between the two options and effective strategies for using the combined options.

It is worth emphasizing that paid traffic is very important for you to reach your potential customers and generate sales for your business.

The question of opting for Google or Facebook is common, but you don't have to choose just one of the options, as both can achieve great results.

I hope you enjoyed the content and now it's clearer how to invest in Facebook ads and Google Ads for affiliates!

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