Qined Community 🧑‍💻

Mohamed
Mohamed

Posted on

Email Marketing Is Still One Of The Main Strategic Modalities Of Digital Marketing

Image description

Email Marketing is still one of the main strategic modalities of Marketing

In the digital world we live in, it is increasingly common to use emails as a marketing tool. Even with competition from other outreach modalities, such as content marketing and social media marketing, email marketing is still one of a marketer's main weapons.

Why is email marketing still so important?

First of all, email marketing is extremely effective. According to research by Experian, email marketing has a return on investment (ROI) of almost 4000%, while content marketing campaigns have an ROI of approximately 350%.

Another reason for the success of email marketing is that people are increasingly used to receiving emails. According to a Return Path survey, email is the number one source of news for Americans. This rate is even higher among millennials (87%).

Also, email marketing is an excellent way to build customer relationships. Research by MarketingSherpa revealed that email marketing has a higher rate of return than other marketing modalities such as content marketing, social media marketing, and search marketing.

For these reasons, email marketing is still one of the main strategic modalities of marketing. To benefit from the advantages of email marketing, it is important to follow some basic rules:

Have a clear goal

Before starting an email marketing campaign, it is important to have a clear objective. Do you want to increase sales, generate leads, build relationships or increase customer loyalty? Keep this in mind when planning your campaign.

Build a qualified contact list

To be successful with email marketing, it's important to build a list of qualified contacts. This list should include current and potential customers in order to maximize the benefits of the campaign.

Create an outreach strategy

For the email marketing campaign to be successful, it is important to create a marketing strategy. This strategy should take into account the objective of the campaign and its target audience.

Customize the emails

One of the main differentials of email marketing is the possibility of personalizing emails. This personalization increases your email open rate and click-through rate.

Optimize emails for mobiles

One of the main trends in marketing today is the use of mobile devices. That's why it's important that emails are optimized for mobile phones.

Include a call to action

A call to action (CTA) is a great way to generate leads or convert sales. Include a CTA in your email marketing campaigns for the best results.

What is Email Marketing?

Email marketing is a digital marketing tool that uses email as a means of communication to promote a brand, product or service.

Unlike regular email, email marketing aims to generate leads (qualified contacts) for your business. For this, there are several email marketing strategies, ranging from creating a specific landing page to using autoresponder tools.

In addition to being an efficient strategy to generate leads, email marketing is an excellent tool to maintain relationships with existing customers.

Therefore, it is important that your company invests in a good email marketing strategy that meets the needs of your persona (market target).

How to implement an email marketing strategy?

To implement an email marketing strategy, it is important for the company to understand the purpose of the strategy. In addition, it is necessary to know the persona of the company and define which are the most efficient communication channels to reach it.

After that, you need to choose the email marketing strategies that best suit your company's needs and develop them.

Finally, it is important to analyze the results of the strategy to determine if it is being effective and adapt if necessary.

Benefits of email marketing

In addition to being an efficient strategy to generate leads, email marketing is an excellent tool to maintain relationships with existing customers.

Therefore, it is important that your company invests in a good email marketing strategy that meets the needs of your persona (market target).

What are the benefits of email marketing for businesses?
Following are the main benefits of email marketing for businesses:

Generate leads

A successful email marketing strategy can generate thousands of leads for your business.

Retain customers

Email marketing is an excellent tool to maintain the relationship with existing customers.

Increase the sales

Email marketing is a powerful tool to increase sales.

Improve brand visibility

Email marketing is an excellent way to improve brand visibility.

Reduce costs

Email marketing is a relatively inexpensive strategy when compared to other digital marketing strategies.

Improve customer relationships

Email marketing is an excellent tool for building a closer relationship with customers.

Build a contact list

Email marketing is a great way to build a list of qualified contacts.

Get insights about customers

Email marketing is an excellent way to gain insights into customers.

Identify business opportunities

Email marketing is an excellent way to identify business opportunities.

Improve the company's image

Email marketing is an excellent way to improve your company's image.

Discussion (0)