Marketers are increasingly using copy as a way to guide people from initial contact to purchase, including copywriting for Affiliates .
When it comes to affiliate marketing, copywriting is one of the most effective tools for driving traffic to a website .
Creating and sharing valuable content better engages your readers, increases traffic to your page, and increases conversion rates. All of this enables you to reach or exceed your goals.
After all, it is not enough just to choose the best products to be affiliated with and wait for them to advertise themselves to get sales.
It is necessary to invest in marketing strategies to really achieve good results and, without a doubt, copywriting is essential.
To help you learn more about what affiliate copy is, how important it is and how to use it, I created this article with what you need to know about the subject to boost your sales and help you reach your audience. -target.
Keep reading and check it out!
I can say that copywriting strategy is to use words to convince people to take some action you want them to take.
A good example to cite is the sales funnel . For leads to pass the stage in the funnel, they need to be won over with great headlines that convince them to take action.
If you want leads to download some free material, like an ebook, for example, you'll need great copy for them to take the action of downloading the material.
In order for potential customers to become buyers, you will need copy that makes them make the purchase decision. This is why copywriting is so important to anyone looking to sell online .
When you decide to learn or improve your copywriting skills, it means you are working towards having a better capture page, higher open rate emails, and so on.
If you search, you will find an extensive list of books and courses on the topic, as it is extremely important for businesses that want to grow their sales.
Copywriting is one of the main pillars of digital marketing. As I mentioned in the previous topic, a sales funnel needs good copies to convert leads to change stages.
Without a good email headline, one that really grabs the reader's attention so much that they can't ignore it, you won't get a good open rate and, consequently, you won't achieve your goal with email marketing .
A good copy must be present in several channels involved in your marketing strategy, such as: website, email, social networks, capture pages, etc.
Copy, when done well and ideal for your target audience, will be able to draw attention, win over and make your potential customers make a decision.
When it comes to copy, there's something very important you need to know: copywriting formulas.
Simply put, these formulas are basic structures to start some content and they work as a template for copy development.
With them, it is possible to develop texts that generate engagement and conversion.
It is worth mentioning that as much as you understand and apply copywriting formulas, it is essential that you have a strategy behind it, as they cannot achieve results on their own.
What you need to understand is that formulas work as a guideline to know which first steps you should take. Therefore, before you start using one of the formulas, it is extremely important that you:
- Have well defined what your conversion goal is;
- Know who your persona is – which is a semi-fictional character that represents the ideal customer;
- Have a defined strategy;
- Fulfill what you promised in your copy.
With all of that in place, it's time to choose the copywriting formula for your strategy. Check out what they are below.
The first copywriting formula I will mention is AIDA, which stands for Attention, Interest, Desire and Action.
This is one of the best-known formulas and also used for the development of copys, being used in various communication channels, from television to websites.
AIDA focuses on understanding consumer behavior and driving them through the Sales Funnel.
This formula is based on a few steps, which are:
- Attention: it is necessary to call the attention of the potential customer;
- Interest: Interest must be aroused with new or unusual information;
- Desire : The potential customer needs to understand that you offer the product or service that will suit them.
- Action: This is the moment where the person needs to take some action.
Similar to AIDA – excluding the attention stage – IDCA is an ideal copywriting formula for those who already have the lead’s attention.
So the first step here is interest. You can prove that your product or service is reliable and meets the potential customer's need through statistics, social proof, guarantees, etc.
The IDCA consists of the following steps:
- Interest : interest is created in the lead;
- Desire : the desire for him to feel something is created;
- Conviction : it is important to convince and gain trust;
- Action : Encourage action to be taken.
The copywriting formula called the 4 U's is exactly what it sounds like, that is, it consists of 4 steps with the letter “U”.
This is a great option for social media posts and smaller texts, as it brings elements of urgency.
It is composed of:
- Urgent : it is necessary to show a sense of urgency in the lead;
- Unique : here it is important to make it clear that the benefit of the product or service is unique;
- Useful : you need to be useful to the reader, that is, solve a problem or add value.
- Ultra-specific : Here you need to be as specific as possible in your text, which makes it more and more useful.
It doesn't matter if you're new to affiliate copywriting or if you're already a seasoned copywriter, honing your skills is always a good thing.
Here are some tips on copywriting techniques or formulas that can help you create texts that are even more effective in getting the results you want.
The first thing you need to do if you want to start investing in affiliate copywriting is to know who your target audience is.
But I'm talking about really knowing who your potential customers are. In order for you to develop headlines that catch their attention, you need to know who they are.
It's no use creating copy with emotional appeal if your target audience is much more rational. You will be wasting time doing this.
Also, when you know very well who your target audience is, you can make great copy because:
- Will set and use the right tone of voice;
- Create a greater connection with readers;
- Make readers feel that the content has been designed for them.
Your audience is programmed to react to a story. Storytelling gives your readers a peek into your product or service and how it can solve their problems.
Activating your imagination and making emotional connection very important.
Adding a few well-researched facts or statistics to a motivating story is basically a recipe for success.
Along with case studies, research and statistics will help persuade your readers to buy, or at least justify their desire. Including these elements in the copy will also help support your claims and establish your trust.
Novelists can get away with page after page of long, drawn-out paragraphs, but you're not writing a book.
Internet readers consume content as if using a scanner. Limit your paragraphs to 3-4 well-structured and succinct sentences.
Copy is used because you want to grab the reader's attention and get him to take action.
Therefore, it makes no sense to create a copy without action verbs. That means you should use words like:
- Sign up;
- Secure your spot;
- Download it;
- Click here and so on.
Use power words like proven, now, free, and limited, for example, to increase the impact of your writing.
Choose your power words wisely to create a sense of urgency and/or uniqueness and motivate readers to continue with your call to action.
Community proof or social reaction to your product or service can serve to establish you as trustworthy.
No matter the industry, customers are more likely to buy when they get a positive response from other customers.
Readers often have short attention spans, so write copy that offers a reward for continued reading.
Then use incentives to motivate your reader to take action. What will they get? Is it exclusive? When will they get it? Why is it urgent?
If you want your reader to take an action – whether it's clicking, downloading, or buying – you'll have to make them feel something first.
People make decisions based on emotion. While you should also back it up with facts and statistics so readers can justify their decisions, your main argument must make an emotional connection to succeed.
You can – and should – use mental triggers, for example. They are widely used in affiliate copywriting and can get great results.
The main purpose of mental triggers is to draw attention and arouse some emotion in the reader so that he takes some action.
And there are several options for mental triggers, some of which are:
- Social proof;
- Reciprocity and many others.
When you write naturally, you can create a greater connection with the reader.
Also, by writing this way, you will show the reader that you are not trying to sell something, but to help them.
Remember to use the ideal tone of voice for your target audience.
Most writers prefer short, pleasant copy, but long copy can be beneficial.
However, for your long copy to be successful, you must hold the reader's attention until the very end. Make short but enjoyable sentences, break up the content and create a definable rhythm.
You can go for something simple and straightforward or smart and catchy, no matter what you choose, your headline needs to attract readers and make them click.
There are many ways to write the same headline, so try a few different ways and see which works best for you. Some ideas are:
- Tell a story : Stories have the power to make emotional connections, and if you can introduce a great story in your headline, your readers will click to continue reading.
- Tell them how to do it: Promise your readers a useful lesson that will improve their lives.
- Ask a question : Engage your readers right away by asking a relevant question and promising (and delivering) the answer.
Now that you know some techniques, when doing copywriting for affiliates, remember the focus you want to achieve.
You learned what affiliate copywriting is, what copy is for, formulas and techniques that can help you achieve your goals.
Whether you have copywriting experience or not, following these tips can help you create amazing, easy-to-convert copy.
Keep in mind that the more you study about affiliate copywriting, the more you will be able to develop your skills and direct your efforts towards the best strategies.
I hope you enjoyed the content and that, after this article, you are ready to create the best copy possible to gain leads and get more sales.