Have you decided to boost lead generation through a conversational marketing tool ?
Well, know that a chatbot for a website can be the solution for companies of different segments and sizes.
Understand in the post how this solution works, the different types and indications for each need.
The word “chatbot” is the English term for the junction of two words: “chat” (conversation) and “bot” (short for “robot”; robot).
The chatbot works through texts, pre-defined scripts and artificial intelligence systems that generate automated conversations between the tool and consumers.
They can be used to answer questions, assist the sales process, offer personalized content and even process payments.
They are service, communication and automation tools that store data.
The types of chatbots vary according to some criteria, such as the technology used to create the systems.
But we will cover here the types according to the desired functionality: service or marketing and sales.
Chatbot for service
Customer service chatbots are designed to provide information or answer questions.
This type of chatbot works as a kind of automated FAQ and is interesting because it delivers to the visitor, quickly, exactly the answer to the question he has, without him having to look for it.
They need to be able to answer a large volume of questions about a product, service or even about functionalities or processes.
Chatbots developed for marketing and sales are focused on generating qualified leads by understanding consumer habits and interests.
This type of chatbot has the function of guiding the consumer through the purchase journey, understanding each individual's maturity in relation to conversion and offering the right persuasive content for them.
With conversational marketing tools, the user or visitor can count on the chatbot or virtual assistant whenever they need it, with automatic and immediate feedback.
In addition, it has the analysis of data and behavior and the customization of interactions.
Chatbots are one of the most powerful marketing and sales tools, as they gather relevant information for the commercial department in a much more natural and spontaneous way during the automated conversation.
This helps to prepare for the commercial approach, which becomes a competitive differentiator, as 35% of consumers feel frustrated with the lack of knowledge of the commercial representative regarding their needs.
Want to better understand what benefits chatbots offer?
Here we separate some of them:
As the tool is consumer-centric, it is able to deliver what the visitor wants, in the simplest and fastest way possible.
With this, your brand stands out for not providing a generic experience, but a personalized one.
With the features available in chatbots, you can understand and use factors such as access channel, type of device used, pages visited, website behavior and much more in the strategy.
Simple and effective!
A chatbot is an automatic tool with pre-defined responses.
Therefore, it does not depend on an available service team.
The user finds the answer he needs and is attended to at any time.
In addition, the automation of processes and tools is what allows the tool to be a scalable interaction option.
With a chatbot, there is no limit to the number of calls.
These tools improve conversion rates as they are more attractive than static forms and make users more comfortable with providing contact data.
Through personalized service and more fluid dialogue between brand and consumer, lead generation increases by up to 202% (Source: Hubspot ).
The leads also have a better qualification through the same tool, since from the beginning of the interaction more in-depth and relevant information is obtained, which allows a more strategic knowledge of the profile of each contact generated.
Want practical tool tips to take advantage of all these advantages?
Check out our suggestions below.
If your company's need is to have an agile service available at all times for your website visitors, we suggest two great options available in the market:
- Globalbot : with customer service chatbot solutions for the website, WhatsApp and Facebook, Globalbot has plans with prices starting at R$990.00/month.
Zendesk : Another one of the best chatbots for Customer Service and Support is Zendesk . One of the pioneers in the market, it offers chatbots for websites, WhatsApp, Instagram, Facebook, email and voice/phone. The company does not offer a free version, but you can try it for free on all types of plans, which start at $49 per month.
Values updated in April/2022.
Leadster offers a free account with the same features as the paid one, which differs only in the limit of leads generated per month.
The unlimited version starts at R$ 189 reais per month and you can try it for free for 14 days.
Start your lead multiplication experience now and expand your company's results!