Getting found for certain lucrative search terms is, without a doubt, one of the best strategies for driving new customers to your website day after day. However, the hardest part is finding those search terms. In this article we present a series of tools that will help you find the right keywords.
If you are dedicated to SEO or want to get more visits thanks to Google and company, in search engine optimization you have to find those keywords that will eventually bring you potential customers.
Many companies spend a significant amount of their marketing budget on keyword research (and, later, on page optimization and content production) each year.
However, instead of just guessing what terms might get you a stream of buying visitors, you can do what the experts do and use professional keyword tools.
Many of them are paid, but they often offer a trial option or a free version with limitations. Some tools can be used for free with fewer features.
Here are the best tools for finding keywords.
1. Mangools KWfinder (our favorite)
KWFinder is a great tool for searching keywords, as it makes it very easy to find profitable terms and provides interesting information about the search results.
Unlike Google's tool, KWfinder shows the exact number of searches, even broken down into the last 12 months. This allows us to detect search trends and confirm assumptions.
Search volume for the keyword “scarifier”, for example, is very low most of the year, but just for spring, it skyrockets.
Surely the « Keyword SEO Difficulty » function will have saved more than one user time and money, since it accurately shows how difficult it is to compete for a certain search term. This allows SEO newcomers and online marketers to focus on search terms in the green: those with an SEO difficulty below 30.
Otherwise, the intuitive operation and the amount of valuable data about the competition that KWfinder provides are decisive factors that make it without a doubt one of our favorites.
Of course, it has a downside: it's not the cheapest keyword tool.
The cheapest modality costs €29.90 per month (if an annual payment is made), which is very cheap compared to other tools. Plus, for this price you not only get the keyword tool, but also three other SEO tools, helpful instructions, and good technical support.
I wouldn't recommend using all of the included tools, but stick with one or two and get used to them.
2. Google Keyword Planner
We continue with the most well-known tool provider: Google . As most website operators know, Google is more than just a search engine.
On the side of those who publish, there is AdSense, which allows monetizing a blog and, on the other hand, Google Ads, through which advertisements can be activated on blogs and within the search engine.
But there is something that not everyone knows: Google tools can also be used to search for keywords.
Google Keyword Planner is one of the most used and appreciated tools to search for keywords.
The main reasons Google's tool is so popular are: it's free and it's built right into Google Ads. In order to use this tool, you need to have a Google Ads account. This account can be created easily and in order to use the tool you do not need to invest money in Google Ads.
Although the previous version was more extensive and showed the exact search volume*, this one gives you recommendations for new keywords.
- For some time, it is no longer possible to see the exact data of the keywords of Google Ads users who have invested little or no money. Users must now be satisfied with the approximate data (see screenshot).
There is no doubt that Google Keyword Planner is one of the best free keyword tools out there.
However, if you need a detailed and competitive analysis, I recommend that you use more advanced tools.
3. Google Suggestions
Google Suggestions (also known as Google Suggest ) offers search suggestions based on the first few characters you enter. This means that you can use Google Suggest in normal Google search.
You can enter the names of your products and write different terms at the beginning to see the different suggestions from Google.
4.Google Search Console
Google Search Console (formerly part of Google Webmaster Tools) provides data on keywords for which your site has already earned impressions on Google search .
This allows you to focus on combinations that you hadn't focused on before, but that already rank relatively well.
In addition, here you can see the exact CTR (Click Through Rate), that is, if the result of your search was actually clicked on.
Within Search Console you can access the report in Search Queries > Search Analytics . For example, you can filter by queries or by pages and order the indicators "Clicks", "Impressions", "CTR" and "Position".
Pay special attention to keywords with a high CTR, as your pages are considered to be particularly relevant to those queries. Ultimately, this is a very positive sign for ranking on Google.
- Google Ads Search Query Report You only have access to this report once you've turned on Google ads on the search network.
In that case, you have already selected the corresponding search terms and entered them to activate ads with them.
However, different keyword options don't always trigger ads for just those keywords.
An example: you have selected jeans as a broad match. In this case, the corresponding ads may also appear for queries such as pants , leggings or shorts.
Or you have selected the term “buy shoes”. Ads can also be activated to buy green shoes or buy cheap shoes .
This data can be found in the search query report that you can access from your account.
You can analyze terms that have already performed well without having to select them directly. You can also take advantage of these keywords for organic searches.
With Google Trends you can analyze the relevance of current or seasonal topics . Enter your product terms into the search and find out if there are any peaks that are searched for particularly frequently. Do you detect that they are much less sought after at certain times?
With this information you can optimize the planning of your sales and optimization strategies. This example shows the interest in "espadrilles", a type of summer shoe.
Further down in the tool are the search terms used, which you can also take into account.
Tip: Take advantage of all the Google data sources at your disposal to learn more about the search behaviors and terminology of your target group. It is not necessary to follow any order, but the important thing is to use some tools over and over again and vary the queries.
7. Answer the Public: the visual alternative
An unconventional tool that presents search queries visually: Answer The Public . It collects and sorts search suggestions based on the desired search term that you would get if you did a normal Google search. But he presents them differently...
When you search for a keyword on Answer The Public you receive a large number of questions, prepositions or alphabetical listings related to your query.
Images can be downloaded and used for reports or presentations. You can also export the data as a CSV file as a spreadsheet
Each of these phrases could be a search query that leads potential customers to your website.
This way you not only find lucrative search terms, but also find ideas for content that can be saved as listings.
Once you have your keyword list, you can search for keywords in more detail in a professional tool like KWfinder, Google Keyword Planner, or an alternative tool.
8. Ahrefs: the off-road tool
Ahrefs impresses with its wide range of social media and SEO tools that help you better understand your own and your competition's content and give you the potential to find lucrative keywords.
Ahrefs is the basis for many SEO activities. Many SEOs and website operators use the tool every day to track website rankings, gather content ideas, conduct keyword research, analyze social media, and come up with new options for backlinks .
Their Keyword Explorer has been recently redesigned and is better and more powerful than any other keyword research tool.
It's clear that the $99 per month minimum doesn't make it the cheapest tool, although it has to be said that Ahrefs can replace several tools. Ahrefs one-time subscription can solve the work done with Google tools, KWfinder and other keyword tools.
This great advantage is at the same time the greatest disadvantage.
If you don't spend all day analyzing and researching, the endless possibilities offered by the tool can overwhelm you.
Even if only a small part of the tool is used, it is necessary to pay the hefty monthly fee. If you only want to check and search for search terms from time to time, the best option is our favorite tool.
9. Keywordtool.io: The Google Keyword Planner Alternative
KeywordTool.io is a free online tool that uses Google's autocomplete function to generate hundreds of relevant "long-tail" keywords or Longtail-Keywords on the topic you want.
The search terms suggested by Google Suggest are selected based on many different factors. One of them is how often users have searched for a specific search term in the past, for example.
The keyword tool can make your search a lot easier , as it pulls suggestions from Google, presents them in an attractive way, and allows you to download them.
To generate "long-tail" keyword suggestions, Keywordtool.io adds different letters to the search term in fractions of a second and displays them in a list. In a few seconds, the tool can create more than 750 keywords from Google's autocomplete options.
Does it hit her?
All search terms with data on search volume, cost per click (CPC) , and strength of competition are only displayed in the paid version.
Still, in both the paid and free versions of Keywordtool.io you can quickly find thousands of relevant "long-tail" keywords, analyze them, and leverage them for content creation, search engine optimization, pay-per-click advertising, and more. other marketing activities.
10. Keywords Everywhere: The Browser Keyword Tool
As the title suggests, Keywords Everywhere is an extension for the Chrome and Firefox browsers. It's free and works on Mac and Windows.
Unlike other keyword tools, this browser extension shows search volume and CPC when you enter terms into search engines like Google.
Directly below the query you see how often the term is searched for per month, what the Google Ads CPC is, and how strong the competition is.
And not only that: Keywords Everywhere also shows you interesting information on
- amazon searches
- YouTube searches
- Google suggestions under search results
It is an amazing tool, especially considering that it can be used for free. All you have to do is request an API key (by providing an email address) to see search terms everywhere.
Unfortunately, so far the tool is designed for the English market, so for search terms in other languages it doesn't show much search volume, and for English terms the search volume doesn't provide useful information.
11. Can I Rank
Can I Rank is a tool for smaller businesses that not only provides data, but also specific recommendations.
You can choose between a free account or a subscription. With the latter, you even have an SEO consultant at your disposal. Therefore, it is not just a keyword search tool, but rather a complete SEO helper.
Can I Rank analyzes the keywords of your website based on SEO and then compares them with the data of the competition.
Additionally, the target market is screened for keyword ideas, links, or page improvements, and then presents you with recommendations for improvements accordingly.
The algorithms used by Can I Rank are supposed to be relatively similar to Google's and therefore deliver meaningful values.
As I have already mentioned, you can not only analyze and compare the entire website, but also search for specific keywords to see if and how you can rank for them.
When it comes to social media, Can I Rank also gives advice on how to get more followers , for example.
Or provide a to-do list on how to build more authority . If you pay, you can also have the experts at Can I Rank take care of these tasks. In the section "Promote my content" you can find suggestions for creating links or contacting influencers .
Therefore, there are many different ways to use this tool. Here we have only briefly touched on the different aspects and there is definitely still a lot to discover.
Conclusion and recommendations
If you've been using Google's Keyword Planner tool for a while, you have a good foundation to start using some of the paid and professional tools we've featured here.
Take a look at these tools in detail and decide which one best suits your needs.
If you are looking for a simple and good tool at the same time, you should try KWfinder.
If you prefer to do in-depth keyword research and already have a good understanding of SEO, we recommend Ahrefs.
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