Today in the world of digital marketing is constantly expanding, a trend that has been very attractive to many people, professional blogs are used either to sell any type of article, product, service, you can also find countless thematic, educational, informative entertainment, etc.
But generating traffic to these websites is sometimes a somewhat difficult task to achieve, to attract more visitors you must create a blog with professional content , really know about the topic being discussed and present this information with attractive images. that grab and hold the attention of readers.
The art of creating a professional blog is based on knowing the tastes and preferences of the target audience, attracting customers with attractive images and content, as well as providing an excellent quality user experience.
How to create a professional blog?
Regardless of the type of business the blog is aimed at, the content must be original and engaging. To create and position a professional blog, you should mainly think about the target audience, in addition to following the following recommendations.
Create quality content
The content is the information that will be available electronically, it must be attractive and interesting in order to keep the reader's attention as long as possible, in addition to guiding him towards an effective purchase in a subtle way.
To write creative blogs, with quality content, you must take into account who it is aimed at, the needs and preferences of potential customers; The content must capture and maintain the attention of the users, using titles and subtitles that facilitate the reading of the post.
The structure must be clear and offer something of value, adding unique messages that generate engagement, interest, connect and build a communication relationship with the target audience; When creating professional content, you should think not about what is offered but about the solution that will be given to the consumer.
Design attractive images
The human brain processes images faster than written content; an attractive design attracts 94% more visits; the image of the blog represents the image of the brand, the design must be intuitive and related to the content, the images must be professional with excellent resolution and using the colors of the brand.
The name of the blog must also be related to the topic to be exposed; this name should be catchy, easy to remember and interesting; To create an eye-catching title, the creative must be used in combination with the destination for which it was created and must contain a maximum of four words.
The logo must contain colors and graphic elements in combination with the brand or the purpose of the blog; hosting services generally have templates that can be used to design any type of blog, they have custom colors and schemes, in addition to offering categories that allow the order of the article structure.
Create a responsive design, which is one that guarantees that the user interface adapts to any type of device, this adaptation influences the user experience and consumer satisfaction generated by a successful shopping experience.
Plan the architecture
The architecture of a blog implies the number of internal pages, which in addition to the articles must contain a page indicating the contact information and the prices of the products, when applicable.
A well-structured architecture, optimized for SEO, attracts customers , engages and converts visitors, creates a referral for potential customers and is also effective in being crawled faster by bots, helping content to be found and displayed in the SERPs. .
The architecture must be interconnected to the spiders that crawl the web, in order to follow the links 100% from the home pages.
When an architecture is well structured, visitors can find what they need more quickly on the site, providing SEO with more time spent, more page consumption, more clicks; represented this for google signals that the website is being viewed and that it is relevant to users, which is why it improves web positioning in the SERPs.
Ensure a secure User Experience that is easy to use
A User Experience is the good experience of users when visiting a web page, search engines show those who provide these good experiences, rewarding those who guarantee:
Loading speed: The loading speed of the website and the different pages should be reduced to the maximum.
Responsive design: Making sure that web pages are displayed smoothly on any type of screen.
Security: It must be guaranteed that the website uses SSL protocols and “https” security, especially when sales are made.
Smooth navigation: Links must be controlled to ensure the smooth flow of the website.
Work on SEO
For each post, SEO on page and SEO off page must be worked on, in turn they must be frequent or at least maintain a regular rhythm.
Structure of a professional blog
To consider that a blog is really professional, it must comply with the following structure:
Header or Header
The header is the title of the blog, which must contain a specific name, accompanied by a description that offers more information about the blog and what it is about; It must also contain some type of brand or corporate logo that will allow Branding for each publication.
Main column
It is generally located on the left, in it you can see the latest entries chronologically; the entries are usually accompanied by the title, the header image and the option to continue reading to enter the post itself.
The number depends on each one, but it is recommended that the user does not have to scroll too long; For this, it is advisable to number the pages of the blog to allow a perfect flow of information.
Sidebar or Sidebar
This bar allows the user to find the information they need without having to enter different posts; Usually this bar contains:
- Tags and categories.
- Professional image.
- Blogroll.
- Custom widgets.
Footer or Footer
As its name indicates, it points to the end of the page, it is a fixed element that depends on the template that is used; it contains contact information, including social networks and additional information about labels and other categories.
How to attract clients with a professional blog?
The main idea of a creative blog should be that target customers buy without having to sell. To achieve this goal, perseverance, creativity and patience are required because the result of all this work does not come from one moment to the next.
To achieve this you must be:
Reference within the theme
Even if you don't see results from the beginning, you should be constant and try to publish unique and original content that can only be found in the type of blog promoted.
Establish contact with potential customers
If attractive content is created, users return frequently; To take advantage of these visits you must:
Create a self-promotional banner and position it so that the blog is visible.
Collaborate with blogger friends: when you can't make a considerable investment in advertising, you should turn to bloggers with whom you can get a mutual collaboration, which can help multiply visits in a few days.
Landing page to get contacts
A/B tests can be carried out using different versions, it could be a good way to multiply the number of registrations without changing the number of visits received by the blog.
Benefits of creating a professional blog
Among the main benefits of creating a professional blog we can find:
Stand out from the competition
Users know how to recognize attractive and professional content, which breaks with the common and offers relevant information on the subject to be discussed.
Get more web traffic.
Through the creation of a professional blog that guarantees traffic and web positioning.
Achieve a greater impact on the networks.
By creating original and catchy creative content that attracts the most visitors.
Improve the User Experience.
Ensuring effective loading speed and creating responsive designs to provide excellent user experience.
Achieve customer loyalty
Through effective communication with blog users.
Position yourself in the sector as an expert.
By designing a different blog that is able to position itself against the competition.
Create professional content to sell more
Communicate what exists behind the brand, show products in a creative way and offer them in a subtle way to make them buy without the need to sell, the target customer must find in the blog what they cannot find on another platform.
Provide creative tutorials to show how to use the products
A very original way to show products and services in a subtle way is through the creation of tutorials to show the benefits of the product or the differentiating characteristics of the services offered; Likewise, videos can be uploaded to the networks or images of excellent resolution can be displayed.
In this way, users can obtain a clearer idea of the characteristics of the products and the virtues of the services offered; In the same way, it offers the option of creating a closer link with potential clients by answering user questions.
Create an original story about the product and what it stands for.
Another very creative way of showing products and services is to create original stories about what is behind it, how the first idea originated and how it evolved, using humorous and catchy messages; Sharing these experiences encourages potential customers to connect more with the blog and remember the product and/or service more.
That customers feel that there is much more than the interest of making a sale, by showing the human side of a product there is a greater possibility of connection with the target customer.
Answer the questions in an original way and quickly.
Users value that their questions are answered quickly in an original and creative way, they feel comfortable when they clear their doubts immediately, influencing this in an effective purchase decision, an excellent user experience and therefore an effective web positioning .
These questions also serve to add more content to the blog loaded with new experiences, this contact also contributes to creating a closer link with the target customer and a possible future relationship of loyalty.
Create educational content about products and services in general.
An equally attractive way to attract customers to a website is to create posts that talk about the benefits and virtues of similar or generic products, for example, if you have a blog that promotes avocado masks, you can create educational content about the benefits and virtues of this fruit.
More potential customers are attracted by talking about general benefits than trying to sell a specific product; in addition to fulfilling an educational or informative function of great value for customers and users.
Create alliances to show products and/or services.
Alliances can be created with friends and well-known creators of another blog who have a number of followers, it can be used to show products and services to other users; this action can serve as a multiplier because several people can feel motivated to also publish the products and services in question.
Solicit collaboration from current clients
Usually most of the clients are blog creators and their collaboration can be requested for the publication of products and services in their web spaces and what better option than clients who already know the virtues and benefits of the products and services to offer them on their sites. Web.
Upload creative photos to different social networks
In a 100% visual world, photographs represent a very important factor to boost sales and attract more traffic to websites; always thinking that potential customers throughout the day and when they are looking for a specific product are faced with thousands of images.
The images must be professional and of high resolution that show all the faculties of the product and capture the attention in a short time for being different from the rest of the others.
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