Domain Authority (DA) is a ranking metric that predicts how well a website will rank. It ranges on a scale of 1 to 100, with the closer you are to 100, the better your chances of ranking on search engine results pages such as Google.
To see how your site currently ranks, visit the Free Authority Check to test your DA. Just type your website URL into the search bar and click “Analyze”. If your DA is less than 30 to 50, don't worry, below are 8 tips to improve your score.
1. Age of Domain
You know that old saying, right? Wisdom comes with age. So the same applies to your domain name. If your domain is not of a good age, it will rank lower and online users may not see your site as legitimate.
But with an older domain name, users will not only see your site as more legitimate, but it will also have a much higher DA score than younger domain names. In other words, every time you change domains, you could be doing more harm than good, as you'll be tearing down the credibility you've built up over the years, starting from scratch.
So choose an easy-to-remember domain name that is not only relevant to your niche, but is also something you want to keep for a long time.
See also: How to choose a domain name for your website
2. Page Optimization
It is important to optimize all of the following:
- Code;
- Contents;
- Website structure;
- tags;
Other elements on the page like H1, title tags, image alt tag, site architecture, etc.
Improving your DA with optimization can make your site more search engine friendly.
See also: 5 SEO Tips to Help Your Business Succeed on Google
3. Create great content
More attraction to your website can also come from creating high quality content that appeals to your target audience. Otherwise, low-quality content will just scare people away.
So, by providing the best content possible, it will definitely help you improve your DA score (and even give you a lot of additional SEO benefits).
See also : How to create content that Google loves?
4. Improved internal links
Why bother gaining external links when your internal links need more attention? Because focusing too much on external links can make you lose sight of internal links.
So why internal links? These links help direct visitors to what they are trying to look for on your site. That way, visitors get the best user experience, while you reap the rewards of having a higher DA score.
5. Know your niche
When running a website it's important that you are the expert on what you have to offer – and your DA is no exception. Becoming an authoritative figure in your niche allows you to earn the trust of readers while providing expert “advice” to the community.
If you have amazing content (i.e. guest blogging on industry-related forums) and smart ways to engage your audience, people will see you as an authority in your niche. This not only enhances your brand but also increases your DA score.
6. Responsive website
It's been a while since people have been on their phones, tablets, etc. Any device they can use in hand, they will. So, if your site is still not mobile-friendly, it's time to fix it ASAP!
If your site has not yet been optimized for mobile use, it will not only affect your search rankings (since Google favors mobile-friendly sites), but you will also lose users who visit your site.
So, go to Google's Mobile-Friendly Test and run a test for your domain . Next, Google will provide you with a detailed report on how mobile friendly your site is and what you can do to improve it.
7. Improve page speed
We all know that no one likes to wait for a webpage to load, they want fast results. So if your site doesn't load fast enough, users will get frustrated and will likely go to another site.
First, find out why your site is running slower than it should. You can do this by running your website through Google's PageSpeed Insights; it will analyze the speed of your site. Then it will identify some effective ways to make your site faster and consequently improve your DA score. You can also check our post to learn how to speed up your site!
See also: How to improve the performance of your website
8. Use social networks
It is also important to increase your presence on social media when it comes to gaining more authority with your domain. While search engines like Google do not insist that websites use social media as a priority to increase their rankings, website administrators should still take advantage of social media to do the following:
- Promote your websites;
- Promote your products and services;
- Tell people about any events and contests;
- Become a reference in your niche market.
As a result, websites are more likely to get likes and shares through social media rather than going solo in search engines.
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