Using eCommerce websites has never been more in demand than it is today. People these days are mostly introverts; we generally don't like going out if we can avoid it. As people become increasingly accustomed to living indoors rather than outdoors, it can be difficult to reach a clientele in real life.
There is only one obvious solution, get your business online! It's easier said than done, but the results are incredibly fruitful and can help your business grow exponentially. You will need to use specific techniques to grow your business in the world of e-commerce, which we all know as SEO.
SEO stands for search engine optimization; If you're new to the e-commerce market, you might not know much about the best way to get your product to market. Luckily, we've got you covered; let's go over all the ways you can get your e-commerce site to spread far and wide and reach new ears.
Here are some tips I can offer you:
When you create a web page for your product, you need to make it as attractive as possible to keep your potential customers interested. Aside from a good UI, what keeps your traffic flowing is load time . In our time, we are all a little impatient; we want things to load quickly, we don't want to wait for a page to load more than a few seconds.
Most e-commerce sites lose customers due to their intense loading times. Keeping a customer waiting can cause frustration and scare them away, so a shorter load time is better. There are several ways to improve your page load time:
- You need to use powerful web hosting to host your online store. Some hosting service providers like Cloudways offer optimized solutions for e-commerce websites and can significantly improve your website loading time.
- Use the latest types of image formats like WebP and compress your images.
- Use only reputable themes, plugins and tools on your online store.
- Reduce the size of cookies on your web page. The more data stored on cookies, the longer it will take to load the page.
- Compress and shrink your website files.
- Use a CDN network.
According to studies, more than 49% of websites have inadequate security. If you're one of those, I highly recommend switching to HTTPS instead of HTTP. Nowadays, HTTPS is a Google ranking factor to rank on Google and for e-commerce websites, having an SSL certificate becomes more important.
HTTPS secures the connection between servers and browsers. You can easily make your website HTTPS by installing an SSL certificate. You should ask your web hosting provider if they offer a free SSL certificate. But for better security of your store, you can buy an SSL certificate for your e-store.
To be successful in SEO, you need to improve your EAT website. EAT is synonymous with expertise, authority and reliability. Google uses various algorithms to understand (evaluate) a website's expertise, trustworthiness, and authority before it ranks on Google.
And it's becoming more important for e-commerce businesses to work on improving the EAT of their websites. For this you should strive to get endorsements/links from top media publications, get links from relevant high authority sites. Provides details about your company, offices, founders, and real customer experiences and testimonials.
Your website is guided solely by its outward appearance. Your site should be easy to use, simple and straightforward. Creating an eye-catching and user-friendly website can do wonders for your website's popularity.
To keep your website relevant, pay close attention to user experience. The easier something is to use, the less time it will take your customers to find their way around the site. You should add important pages in the navigation menu so that users can easily find and visit those pages. A well-planned website architecture helps you improve your visitors' customer experience and helps you with SEO.
Internal linking means adding (linking) the pages of your website to each other. Simply put, these are backlinks from your own website.
Internal links help you engage your users and improve your bounce rate, as well as help you with SEO. You need to link your product pages from your blog pages and important pages from your header, footer or sidebar to improve their Google rankings. A well-planned interlinking campaign can instantly boost your website rankings.
You can increase your sales and revenue if you can successfully rank your product pages on Google for the right keywords. Keyword research is the first step in product page optimization. This is why you need to target the right keywords for your product pages. Focus on keyword relevance rather than search volume. You can get insights from your PPC data to choose the right keywords for your product pages.
Once you've found the right keywords, optimize your product page descriptions. Meta descriptions and title tags. Use the product schema on your product pages so that Google can easily find details about your products.
Backlinks are still one of the most important ranking factors for ranking on Google. But now Google is smarter than before and can easily differentiate between good and bad links.
That's why you need to focus on getting high-quality links from relevant sites that will be hard for your competitors to acquire. You should use genuine methods such as broken link building, outreach, and digital PR to get links for your website.
Using schema markup is one of the most effective ways to improve your SEO. Schema markup uses semantic language to help search engines understand what your website is about.
This is a code used to make search engines understand what your website is offering to customers. Schema markup can help search engines rank your website better based on keywords. Using search engine language can help them help you more effectively.
Optimizing your eCommerce store for Google is very important to get targeted traffic to your online store. And all the tips and strategies mentioned above will help you rank your eCommerce store higher on Google. Use genuine techniques, improve your EAT website and focus on providing a better user experience to your users. You will definitely get higher rankings for your eCommerce website.