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8 Reasons Why You Should Use Content Marketing On Your Website

Content marketing is a big trend in the digital environment and investing in this strategy is essential for most companies. No wonder, as it collaborates in achieving results.

Still not investing in content marketing on your website? So, check out 8 reasons to implement it and see tips for adopting it as part of your company's digital marketing strategy!

What is content marketing?

Content marketing is a strategy that focuses on attracting customers through relevant content that adds value. This material may be available in different channels and forms, such as text or video, blogs, social networks, among others.

In content marketing, there is no direct promotion of the brand, its product or service. What you do is attract your potential customer, presenting them with solutions to their problems or answers to their questions.

This helps to create a trusting relationship with the potential customer, directly influencing their purchase decision. Therefore, content marketing is also a great strategy for those who want to sell more online.

Content Marketing and Inbound Marketing

Content marketing and inbound marketing are related and complement each other. But what is inbound marketing? It is a marketing strategy composed of the phases of attraction, conversion, relationship, sale and analysis. Its purpose is precisely to attract potential customers, make them aware of the available options, position your company as an authority in the market, make the sale and maintain a relationship with that customer for an upsell or a new sale, and all this is done through of content.

The attraction is performed in a non-invasive way, that is, the opposite of interruptive advertisements and advertisements. The proposal is to attract the public in a subtle way, letting them find your company.

Inbound marketing is based on four pillars: attracting through content, converting visitors into leads (business opportunities), selling and delighting (with a greater focus on after-sales).

8 reasons to implement content marketing

The content marketing strategy offers special advantages for the company, so it is worth implementing it. Below, we list 8 reasons that justify this investment. Check out:

1. Gaining visibility

The generation and distribution of relevant content allows the company / brand to have an important gain in visibility. Google's algorithm can detect when content is relevant to the user and improve its ranking on search result pages.

With this, the company stands out among its competitors, managing to attract more potential customers and business opportunities. Therefore, the strategy directly influences the relationship and sales.

2. Increase in website traffic

Better website ranking provides an increase in traffic. According to Google, the platform user tends to click on the first links on the search result page, without advancing much between the options.

Therefore, content marketing allows not only an improvement in rankings but also an increase in traffic, with a greater chance of capturing leads and business opportunities.

3. Greater engagement

Quality content provides greater engagement with the target audience, with the possibility of creating, nurturing and maintaining relationships with a high chance of generating sales.

In addition, there is a greater chance of content sharing, generating spontaneous advertising. With this, you will be able to attract even more customers at a reduced cost.

4. Gaining public authority and trust

The production of relevant, quality and original content makes the company gain authority. As a result, it manages to gain the public's trust.

When the company invests in producing content that is relevant to its customer, it delivers value to it. The tendency is for it to be more easily remembered by the customer when they need to buy the product or service that your business offers.

5. Lead nurturing

Content marketing is also an ally in nurturing leads, making them naturally advance through the sales funnel and be more susceptible to a commercial approach.

The strategy allows the company to deliver relevant material to the customer, preparing them for the moment of purchase, always in a non-invasive way. That way, the chance of closing more deals is greater.

6. Reduction of CAC

CAC is the Customer Acquisition Cost, a metric that reveals the company's average expenditure to acquire a new customer. Investment in content marketing reduces CAC, as access to the site becomes organic, bringing results in the medium and long term.

7. Improved after-sales customer experience

The content strategy provides a better customer experience, including post-sales. The company can use several channels for this, such as the FAQ, email marketing, among others.

In this case, the focus of the content is to give you essential information about the service or product you have purchased, so that you can make better use of it. In this way, it is possible to increase the chances of customer retention, loyalty and delight.

8. Increase in sales

Content marketing is one of the top tips on how to sell more ! It attracts more customers, generates leads, increases website traffic, gives visibility and gain authority. These are important characteristics to generate sales and have a good profitability!

How to implement content marketing?

To implement the strategy, it is not enough to create and disseminate any content! The company needs to fulfill a series of steps to ensure the success of the actions. Among them, we highlight the definition of objectives, strategies, planning and metrics.

It is also important to define personas, which content you will work with at each stage of the sales funnel and which channels you will use. Another very important point is to optimize the content for search engines, applying another digital marketing strategy, SEO (Search Engine Optimization).

Don't have the knowledge or staff to perform these tasks? One solution is to hire a company that specializes in content strategies, such as Muito Mais Digital!

MMD has a highly qualified team to serve your company and develop an effective content strategy that generates results and profitability for your business.

Take the opportunity to get in touch and learn more about our services.

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