Today we are aware of the importance of the digital sector. We know from studies such as the one by ONTSI “Socio-demographic profile of Internet users. Data analysis INE 2017”, that more and more people browse the internet and make use of digital tools. That's why online commerce needs, for this very reason, Digital Marketing actions. Since they allow you to focus very well on the specific customer with a moderate investment (compared to traditional marketing). Furthermore, the techniques not only provide value to merchants, but also to consumers themselves. Therefore, we will give you 8 reasons why you should invest in digital marketing, and why this is the best option.
Traditional marketing is almost impossible to apply to an SME company and that is why digital marketing allows you to adapt to a tighter budget in your company model, in addition, it allows you to focus your efforts more with many types of marketing actions.
Being on the internet, or having an online store, does not guarantee that you will sell, it is a mistake to think that having visits indicates that people want your product, it may be that the need exists, but it should be noted that your product is the best, and act when it is appropriate to give an answer. This can only be done through digital marketing and segmentation. Outline a digital marketing strategy that involves actions in social networks, positioning services, such as SEO, SEM, or both, email marketing… In order to promote your store to the right audience. Perhaps this is one of the most important parts of e-commerce, the right way to maximize your sales and, for that, digital marketing cannot be missed.
Thanks to the data, we can accurately know the money invested in digital marketing and its return. This allows you to have a much more specific budget for actions that work correctly, for example: within the SEM service you can run various types of campaigns, search and display ads, shopping, remarketing… and these do not work equally well. good in all business. Digital marketing allows you to do a/b test experiments and verify the effectiveness of each of these actions. With the conversion tool, you can prioritize one or the other type of ads, and you must also know the acquisition metrics to keep improving continuously.
Digital tools allow you to focus on your potential audience by analyzing and measuring behavioral data. In traditional marketing, segmentation has the limits established in each of the actions that are presented, in digital marketing, you can address yourself solely and exclusively to the people who matter.
Better understand your customers
Related to the above, these metrics allow us to better understand customers, but also with digital marketing, a participatory dynamic is generated that we could not have before. Immediate interaction allows us not to generate frustration in our customers and thus to empathize more with their situation. This is an important aspect if we want to generate engagement (attraction) on social networks and obtain better results. It is also necessary to try to reach your target audience on social networks, it will be useless to have followers if they do not interact with your publications, if they are not interested in your products.
Another advantage that technology provides us in the field of digital marketing is the possibility of enhancing two-way communications with consumers, so that you can receive their feedback (comments) through forms, emails, gifts in exchange for opinions, etc. . This allows you to understand the public opinion of your business or your products, and where you can improve the company.
It is true that digital marketing is totally moldable, but there are certain actions that have already become basic, such as positioning, but you can still be creative in the SEM part with varied ads so that they can attract more audience.
In addition, taking advantage of the seasonal dates of e-commerce is a way to use creativity to sell more.
Read here: Sell more on e-commerce commemorative dates.
Thanks to social networks, creativity and social interaction, we can carry out branding actions that improve the brand image of our business. Today, word-of-mouth has become the share button or a simple retweet that gives us a lot of views. This allows us to convey the most relevant messages and make them viral. Digital marketing communications can impact a lot of people, like a TV ad. Being present on the Internet and interacting can give you many advantages.