We know how lead generation and website optimization with a focus on conversion makes a difference in a company's growth results.
We ourselves here at Leadster grew up applying these strategies and relying on the help of some important tools along the way.
If this is also a goal for your business, you will like this content we prepared!
We have gathered here some of the best WordPress plugins for these purposes.
Check out all the tips and start reaping the results right now.
CRO or Conversion Rate Optimization is the strategy for optimizing the conversion rate.
If you want to improve your brand's rates, you should pay attention to the CRO, which proposes to use the existing structure, increasing and adjusting it to improve conversion rates, increase results and, consequently, sales.
You can explore CRO actions by improving the relevance, ease and clarity of your website pages and Landing Pages , by making your brand value proposition clear, by improving texts, by making pages load faster…
There are many options that can be explored.
For this, it is also possible to count on some tools in the form of plugins, especially if your site is configured in WordPress.
There are several plugins developed for WordPress, with infinite possibilities of use.
Among them, there are those designed for capturing leads , nurturing contacts and optimizing websites .
That's what we're going to focus on in today's article.
We could not fail to mention Leadster itself as one of the main plugin options for lead generation.
We created our own Conversational Marketing methodology combining 5 years of learning in building chatbots with the best online conversion optimization practices.
With this, we offer our customers a tool that transforms a static form into a conversation, generating qualified leads from the first contact.
Leadster is one of the most effective plugins in this regard, even with better results when compared to static form builder plugins or WhatsApp button builders.
Because it is customizable and interactive, this methodology creates less friction between consumer interest and brand interest. In addition, it is less invasive and helps the user in the purchase decision process.
In addition, Leadster has free plans (up to 30 leads) and customized values according to the number of hits and leads generated.
You can find all the details you need to better understand WordPress integration here .
MailChimp is perhaps one of the most popular platforms when it comes to marketing automation and email triggering .
Through it, you can create and manage email campaigns, as well as create Landing Pages and other lead capture forms, such as pop-ups for your website.
The integration with sites that use WordPress is quite simple and the tool is easy to use, as it has several template options that help the assemblies.
Despite this, it is only possible to rely on options for static forms to capture contacts, which are less attractive and can end up harming the visitor's experience and reducing the chance of conversion.
Contact Form 7 , as its name suggests, is a WordPress plugin specifically for making contact forms available on websites.
Through it you can also send emails to these stored contacts.
The plugin loses out in terms of data analysis and because it has less functionality than those offered by other options.
This makes it difficult to track the evolution of each lead through the sales funnel and qualify those contacts for purchase.
It can also be a little difficult to get support if you need help configuring the plugin.
On the other hand, the tool is 100% free.
WPForms allows you to create forms on your website with a customizable look and different functions: contact, feedback, registration, payment and other types.
It is also possible to create email flows linked to these forms.
The disadvantage is that the forms have low conversion and are not so attractive.
Remember: people will only fill in their data in a static form and wait for the return when they are convinced that the benefit is really worth it.
Focused on creating and monitoring forms and pop-ups for converting leads on the website, OptinMonster is a plugin that also allows management directly from the WordPress dashboard.
The disadvantage of this type of conversion hook is that it is often difficult to get relevant information about the qualification of that lead, since the pop-up format works best when it asks for little data.
There aren't many customization options available in the free version either, and the number of pop-ups created is limited.
We already use the plugin here at Leadster to publicize specific temporary campaigns, such as a promotion or the launch of new material.
For that purpose it worked very well.
The SumoMe plugin is an interesting option, especially for those who have e-commerce, because of the features and integrations it offers.
It provides tools that help get traffic to the site and help improve the user experience while browsing the site, using things like share buttons and heat maps.
The free plan is limited to 200 contacts and more advanced features are also only available in the paid versions.
If you want to include a WhatsApp button on your website , the best WordPress plugin for that is Social Chat .
Previously called “WhatsApp Chat”, the tool facilitates communication between users and their team, as it is just a click away.
On the negative side, a WhatsApp button can bring many unqualified leads , in addition to requiring manual work by your team to attend and store these contacts, generating a waste of time and resources that can be solved with other types of capture.
HubSpot is one of the biggest, if not the biggest, marketing automation tools in the world.
With a plugin to connect to WordPress, it is a robust platform that offers the creation of forms, pop-ups, Landing Pages, in addition to enabling the creation and triggering of marketing emails, automation and chat flows.
The tool also offers many possibilities for data storage and analysis, as well as an integrated CRM option.
As a negative factor, we have to point out that, because it offers so many features, the tool has a much higher investment than the others mentioned here.
Among the WordPress plugin options presented here, were you able to identify the one — or those — that best fit what you expect to improve your lead generation and website optimization for conversion ?
We invite you to get to know the Leadster plugin better and understand how simple the installation of the platform is, so you can see your results transform quickly.