Are you wondering how to sell on Pinterest? If the answer is yes, this is the first step towards generating more sales for your business with this social media platform.
However, if you already master social media and get good results with it, you can fall into the trap of believing that you have conquered all the other options available.
And that can make you think that you don't need to invest your time in using another option to generate sales for your business. After all, there are strategies from Facebook to even YouTube.
And then another platform gains prominence to generate sales, Pinterest.
This is popular and valuable social media for almost every small business, although entrepreneurs and marketers are intrigued by Pinterest because it is so different from conventional platforms.
In this article, you will better understand what it is, how it works and how to sell on Pinterest.
Keep reading and check it out!
What is Pinterest?
As we briefly mentioned at the beginning of the article, Pinterest is a social media platform. The great differential that it offers to its users is the possibility of saving “pins”.
But what are these Pinterest pins?
Pins are social media posts that contain links, images and descriptions that can be saved and organized into different panels for later access. These panels can be public or private (hidden) according to the user's preference.
Users can create their own pins on Pinterest by manually uploading images and links.
However, the great “fun” of using the platform is the possibility to search for topics that interest you and save the publications you find on your panels.
For example, imagine that a person is interested in home decor, fashion, and digital marketing. It can have three panels, one on each topic, to save your related posts.
She can search on Pinterest, in the search bar – one topic at a time – about “balcony decorating tips”, “winter look tips” and “Digital Marketing tips”.
When viewing the results, she will be able to save her favorite publications in each panel related to the researched subject. So, you can access this information whenever you want.
That's the great thing about Pinterest, it was designed to store inspirations, tips and ideas in a way that other social media don't, at least not in the same practical and organized way.
Users organize what they find in different tables to make navigation easier, and they can spend hours using the platform saving publications that are interesting to them.
Another interesting behavior is that users don't usually care that other people see what they've saved – those who do can create private boards – because Pinterest is not about generating the exchange of information.
Is it worth using Pinterest?
Many businesses have the potential to achieve good results with Pinterest, especially online stores that sell physical products, as they can be photographed.
Overall, B2C companies find it easier to generate sales through Pinterest. However, this does not mean that other types of business cannot stand out on the platform.
A good example is blogs, which can get a lot of clicks through their Pinterest posts.
Going back to online stores, you probably already use Facebook and Instagram to showcase your products. But what if you try to do this with yet another social media? Including Pinterest in your marketing plan can achieve surprising results for your business.
Finally, whether or not Pinterest is good for generating sales for your business will depend a lot on your target audience.
It is worth mentioning that Pinterest has more than 250 million active users. In other words, the platform can be a great opportunity to generate sales from online stores.
Users buy products they see on Pinterest because they are proactively searching for things, rather than just seeing random posts in a feed like other platforms.
So, if you were wondering if it's worth using Pinterest to promote your business, yes, it's worth it!
List of tips on how to sell on Pinterest
To help you get started with the platform, we've separated some tips for selling on Pinterest.
With this list, you can take your first steps and have a better chance of gaining prominence on social media and increasing your conversions.
1. Get quality photos
Pinterest's focus is on images. If you really want to drive sales with the platform, you'll need to use high quality photos.
In addition to the resolution, it is also very important to pay attention to the general composition of the photo, such as: lighting, complementary objectives, background and so on.
It's not a rule, but try to make your product photos more "clean" and think of compositions that catch the attention of your target audience.
If your brand and audience are more relaxed, bet on more vibrant colors. If they are more minimalist, focus on white and black and so on.
If you want your product photos to appear on your target audience's panels, then think about every detail of the photo.
2. Make a good description
Pinterest users are especially interested in images, but that doesn't mean you shouldn't be careful about your captions, on the contrary.
As with websites and other platforms, Pinterest must also contain optimization for SEO, so that it can rank better in search results. Therefore, use keywords in the descriptions of your posts.
Also, as much as the image is the focus on social media, many users will also read the descriptions. That is, make descriptions that pique the interest of your audience, just be careful not to be too formal.
3. Include demos
In addition to the photos of your products, you can also consider publishing in several other formats, such as demo.
This means that you can create posts with photo sequences that show how to use your products.
Another option is to record short videos to show the functionality of the products. That's right, you don't have to limit yourself to just images.
If your segment is decoration, for example, you can show composition tips, how to use the piece, how to combine the product in a certain environment of the house and much more.
4. Attention to image formats
If you already use other social media, you know that each of them has its particularities when it comes to the size of the images.
On Pinterest, the best format is 736 x 1103 pixel photos (vertical photos). This recommendation is mainly made on account of users who usually access the platform via mobile, and many do.
With this size, the photo of your products will adapt to the size of the mobile screen and will be able to attract more attention when receiving clicks from users.
5. Create your own dashboards
As we already mentioned, Pinterest is an ideal platform to search and organize inspirations, ideas and tips.
So, take the opportunity to also create your panels by theme. You can, for example, create dashboards for different product categories.
Taking advantage of the decoration example, let's say you sell wallpaper. You can create one panel for wallpaper inspirations for the bathroom, another one for the living room, one more for the bedroom and so on.
In this way, you promote your product and still inspire your audience to buy it, already giving an idea of use.
6. Don't forget the links
Pinterest is a great platform choice for generating sales. However, if you don't add links to your products – or blog post pages, for example – how will your audience be able to complete the purchase?
Of course, people can see your brand name and then look it up on the internet. But until she finds your website and the product she wants, the chances of her giving up on the purchase are high.
So don't forget to add the page links in the publications. This way you will be able to direct your leads so that they become customers.
7. Interacting and generating content is also important
You want to know how to sell on Pinterest and that is your goal when using the platform. However, it's important that you don't just post your products.
Participate in social media, share relevant content – tips, walkthroughs, tutorials, infographics, etc. -, save other people's pins, and so on.
In other words, be active on the platform so that your account is not just a replication of your online store.
Conclusion
Pinterest is unlike any other social media in that its users are motivated to search for and save posts for themselves, in order to share them with others and access them later.
This offers great sales potential, especially for online stores. However, to be successful with Pinterest, you need to pay attention to some details, which we share here in this article.
Plus, get to know your target audience, be consistent with your posts and pin sharing, create diverse dashboards, and stay up to date on changes happening on the platform.
I hope it became clearer how to sell on Pinterest and that you can get great results with this social media platform.
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