Being present on the internet is essential for companies that want to grow, increase their customer base and revenue. Knowing and studying digital marketing strategies can help you in this mission!
The internet and social networks are part of our everyday life and influence our worldview and our consumption habits . Purchases made in person in physical stores have been replaced by e-commerce shopping carts and orders made with a click on the cell phone screen.
A person unassumingly scrolling through the feed of their favorite social network on their cell phone or doing a search on a search engine can become a customer of your company when they come across well-crafted, reliable and persuasive digital content .
Therefore, companies have increasingly turned to digital marketing agencies to be present in the virtual environment and present brands, products and services.
However, it is not enough to be on the internet, it is necessary for the company to have a strategy for its customer prospecting, creating relevant content and hiring paid ads that take visitors to its conversion pages, websites, blogs and social networks.
Digital marketing is a great ally to achieve these goals because it has several tools and strategies with solutions to reach the target audience in the most effective way possible and increase e-commerce sales .
With that in mind, Tupiniquim, an agency specializing in digital marketing , has separated 7 tips from free courses, 3 blog articles and 3 videos from the Tupiniquim YouTube channel for you to acquire knowledge and learn how to implement an efficient digital marketing campaign in your company.
Read the full article to start understanding all the features and possibilities that digital marketing has for your business to take off on the internet !
Before we talk about the courses you can take online about digital marketing, how about we use the content published on the Tupiniquim blog as an introduction to the topic? See 3 recommendations from our blog posts on the foundations of digital marketing:
In the article “ What is Content Marketing? Learn How to Convert Customers into Fans ”, you will learn about the importance of producing content that is useful and informative to solve problems and needs of your potential customers.
Through the frequent creation and sharing of content that has value, the company establishes an organic relationship with the target audience and presents its products and services in a more spontaneous and natural way.
The set of SEO techniques (Search Engine Optimization or, in Portuguese, Search Engine Optimization) helps you to increase the reach and exposure of the content produced through the use of the most searched keywords in relation to a certain topic and , mainly, to improve the company's positioning in search engines like Google .
This is what you will learn in more detail by reading the post “ What is SEO? Learn how to reach the top of Google with this digital marketing technique! ”, in addition to better understanding how Google's search engines and algorithms work .
In addition to creating educational content that reaches your target audience, your business can also get potential customers to come to your e-commerce by displaying advertisements in search results and in social media feeds.
This is the concept of paid traffic: visitors come to your e-commerce site after clicking on advertisements related to their searches and with the help of targeting potential customers. We explain paid traffic in more detail in “ Paid Traffic: What Is It and How Does It Work? ”.
Did you know that Agência Tupiniquim also produces content for YouTube? Well, if you prefer to watch videos, you can learn more about digital marketing on our channel on the platform. If you are new to the subject, we recommend these 3 videos:
You've already realized the importance of keywords to rank your company on Google and other search engines, right? In the video below, Rodrigo, founding partner of Tupiniquim, talks a little more about how to select keywords more efficiently to achieve your goals.
Learn from the video below what the Click Rate is, how to evaluate if you are getting good results from your website views and how to measure if your digital marketing campaign is being successful.
As important as defining a digital marketing strategy is analyzing the results you are achieving with it. In the video below, Rodrigo shows you 7 Google tools for you to monitor reach and make adjustments to your company's digital marketing strategy .
Now that you know a little more about the subject, you can take advantage of these 7 digital marketing course tips that you can do to reinforce and increase your knowledge on the subject, and the best: without paying anything for it.
The Coursera digital marketing course , offered by the University of São Paulo (USP), covers concepts such as ROI , SEO and AB Tests , as well as explaining how to manage the sales funnel and the paid ad platforms Google Ads and Facebook Ads .
This beginner's course is flexible because it can be taken on timeframes that you set. Over approximately 17 hours, it is possible to complete the course and receive a certificate of completion.
This free Udemy tutorial deals with changes in consumer habits, purchase journey and social media, among other topics about digital marketing tools and strategies .
Comprising 18 online classes, the course is aimed at professionals, students and all those interested in the world of marketing and who want to update their business and increase their presence in the digital world.
“ Digital Marketing: Planning to Sell Over the Internet ” is a quick course, lasting only 2 hours, offered by SEBRAE for those who want to boost internet sales and take advantage of the opportunities that digital marketing offers.
The course provides a certificate and teaches about the influence of the internet on business, essential tools for planning online sales and the main digital communication channels . The content is delivered in different formats, such as videos, audios, texts and infographics.
HubSpot Academy has a free Inbound Marketing Certification course that, in twelve classes, covers four stages of this methodology. Digital marketing topics include website optimization , landing page creation, and sales skills .
In addition, this course also teaches you how to create content and promote it on social networks to attract and convert leads, that is, potential customers .
Divided into 11 modules that can be completed in less than four hours, Rock University's free course teaches beginners the fundamentals of digital marketing and how to develop skills to engage target audiences and turn them into customers.
Other subjects that the Rock University course covers are the definition of Key Performance Indicators (KPI) and the structuring of the business persona . Whoever completes the course, and hits 70% of the final exam, is entitled to certification.
RD University 's Free Digital Marketing Course will teach you how to win customers and scale online sales opportunities . You have access to 20 classes, as well as articles and supplementary material on digital marketing.
This RD University course offers a certificate upon completion, in addition to the main thing: you will learn to create content, understand email marketing open rates , implement paid media campaigns and set goals for your e -commerce digital marketing strategy. -commerce.
- Mirago Mirago 's Digital Marketing Course for Beginners covers the fundamentals of the topic, such as inbound marketing , metrics and digital marketing tools in 7 hours of videos.
In addition to learning about the opportunities that digital marketing makes possible and how to take advantage of them, you can test your learning with exercises proposed at the end of each class and receive a certificate of completion.
The internet offers a world of possibilities for communicating and having fun and for expanding our knowledge on any subject . The amount of educational content produced and published on the net is gigantic.
In this article, you received tips from free courses to educate yourself about digital marketing , as well as being able to count on the informative content of Tupiniquim's blog and YouTube channel.