Search engine optimization is an ever-evolving practice, and SEO trends, which are ever-changing, seek to improve algorithms. And, for those of you who don’t know, SEO is the practice of increasing the quantity and quality of web traffic through the natural results of […]
Search engine optimization is an ever - evolving practice, and SEO trends, which are ever-changing, seek to improve algorithms.
And for those of you who don't know, SEO is the practice of increasing the quantity and quality of web traffic through natural search engine results.
To help you in the task of keeping your business within the best positions on the internet, we have listed 6 simple tips to have a SEO friendly website.
Also because, as you saw above, not having a website in SEO is certainly being off the internet, losing good possibilities of great results.
It's worth remembering that organic search results are derived from internal search engine algorithms, not paid ad results.
Other related terms include:
- SERPs or Search Engine Results Pages: These are just the results pages that generate clicks. These pages include a combination of paid and organic search results.
- SEM or Search Marketing : it is the practice of marketing companies that use paid advertising that appears in the SERPs.
- PPC stands for Pay Per Click : An internet marketing model where advertisers pay each time one of their ads is clicked.
- Learning the basics and more advanced topics of SEO can be a daunting process.
But, you will see below that this can become quite simple, where we at ATOM Digital Agency will cover some simple steps to help you create SEO friendly pages and the tools to maintain them.
Relevant and meaningful content
Google is very focused on creating relevant content . In fact, its main objective is to improve the user experience , and one way to please the search giant is to create content snippets based on user intent.
Search intent or user intent represents the motivation or purpose of a user's research.
In other words, know that improving your SEO strategy is crucial, as matching the intent of users searching online helps generate high-quality organic traffic.
However, to develop a solid keyword plan with search intent in mind, check your competitors to see how they are gaining traction on search engine results pages (SERPs).
Also because, contrary to what many believe, SEO is not a card game where you have to deceive your opponents.
Some techniques have proven to be effective in the past, but they are short-lived as the algorithms are smarter and know when they are trying to be tricked.
On the other hand, a keyword strategy can lead to SEO success if executed correctly.
Given this, know that finding the right balance between keyword usage and topical relevance is critical to achieving this success.
Diversifying content and formats is an effective way to keep their attention.
Finally, you will see how to do this in a more practical way in the following topics.
See also: Keyword research: how to choose and which tools to use
Semantic markup and structured data
Well-structured content and well-structured code that our browsers and search engines use to interpret content are critical to SEO. Many HTML tags have semantic meanings that help the interpreter understand and categorize content types.
Therefore, writing semantic markup is one of the most influential tools among others. Here are some of the most useful semantic tags.
- page title
- page description
Likewise, it's important to be smart when creating HTML. This means that a balanced distribution of keywords shared between titles, descriptions, H1s and H2s can go a long way. Titles and descriptions must be unique across pages and relevant to the content.
Structured data is a newer data format that follows the JSON-LD specification and can be embedded in HTML pages.
Few people who have a website take care of it, but the performance of the website is one of the main points to be analyzed by those who want to have an SEO friendly website.
Not least because algorithms now employ machine learning/artificial intelligence to determine which content is of the highest quality.
And for them, high quality content is not just one that has good content, but one that passes on a number of points, such as performance.
In this way, know that many sites with great potential these days end up losing position due to not having a good performance.
So, start investing heavily in your website performance.
Here are the most important performance metrics:
- First Paint with Content (FCP) measures the time from page loading to when any part of the page's content is rendered on screen.
- Largest Paint with Content (LCP): Measures the time from page loading to rendering the largest block of text or image elements on the screen.
- Time to Interaction (TTI): Measures the time from page load to visual presentation, loading the initial script (if any) and being able to reliably and quickly respond to user input.
- Total Block Time (TBT): Measure the total time between the FCP and the TTI when the main thread is blocked long enough to prevent a response from arriving.
Website accessibility is another important concept to keep in mind when creating an SEO website.
That way, know that not only are all types of people reading our site, but all types of machines, such as screen readers, are doing the same thing.
In fact, ensuring universal access to content, services, products, and other resources doesn't just help your site rank better.
Ultimately, this can also improve customer service and user satisfaction in your domain.
Voice search optimization
Voice assistants like Google Assistant, Siri and Alexa have long been popular on mobile devices.
According to market research by eMarketer , 33% of the population uses voice assistants daily .
So, to improve SEO, focus on optimizing your content in response to voice commands and choose your keywords accordingly.
Optimizing your site and content for this is increasingly becoming essential. Stay tuned!
Fast page load speeds
With the release of the June 2021 Google Pages Experience Update, site performance will become increasingly important in the future.
This is especially important for rankings and mobile visitors.
So if your site loads in 7 seconds on desktop or 4 seconds on mobile, you have two problems: users won't wait and Google will fail to reward you in the SERPs.
So check out Core Web Vitals, fix your site's performance and enjoy the success it will bring you.
SEO is not easy to master, but the most effective ones should come naturally over time in trading skills that come and go.
Combining meaningful, well-formed content with well-formed code, delivered in an affordable, high-performance manner, is sure to make you a master of SEO.
See how making your website SEO friendly is not as complicated a task as many people imagine?
Today, those who do not invest heavily in this strategy are certainly on the verge of failure, being essential for you who have a website.
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