From English Search Engine Optimization, SEO defines optimization processes for search engines. Working on its SEO will allow a website to rise in the first suggestions of search engines and thus increase its visibility...
This approach is based on different techniques for creating and writing content allowing indexing robots to better understand a web page.
A well-built and optimized website will be perceived as more relevant and will by nature be positioned higher in the list of search results for Internet users.
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Write unique and quality content
Optimizing your web pages so that Google robots understand them better is super important! But to get results, your content must be of high quality!
It is essential to offer original and unique texts and to absolutely avoid “duplicate content”. Duplicate content is spotted by indexing robots and your site may be penalized (demoted in search results) for having offered it.
Pay particular attention to the writing of your titles and subtitles
The title is the first image perceived by readers. It is the hook of your text and choosing it well is essential.
It must make Internet users want to read your content by summarizing the overall subject addressed.
In general, it should not exceed more than 70 characters. It is therefore necessary to think carefully about the keywords that will be included.
To structure your text, you will need to use title tags:
h1/h1: for the main title
h2/h2: for your level two headings
h3/h3: for your level three headings
Optimize your internal networking
In web marketing, the internal mesh defines all the links connecting the different pages of the same site to each other. This practice, intended to improve navigation within a site and therefore the user experience, is also part of good SEO optimization practices.
Effective internal linking allows search engines to access certain less visible pages of a website. It illustrates the consistency and complementarity of the different pages of a site.
Internal networking is therefore essential, as it guarantees the navigation quality of your site.
Develop backlinks to your site
Internal links are very important for the good referencing of your site, but external links are just as important!
Also called backlinks, they allow Internet users to be redirected through a link (link) to your site.
To better understand the concept of backlinks and how they are perceived by Google, we can say this.
When a site sets up a backlink redirecting to your site, Google interprets it as a guarantee of quality. “Since site “A” recommends site “B” through a backlink, site “B” must be relevant. »
And this is all the more true if you manage to obtain backlinks on influential sites.
Optimize the images of your web pages
Without even talking about SEO, it is essential to choose your images well. They dress up your content and hold the attention of your readers.
When talking about SEO for an image, here are the different criteria to keep in mind:
The file name: Give a simple, short name that illustrates your content well. In its writing, avoid special characters, “_” as well as capital letters;
The Alt tag: Also called “alt attribute” or “alternative text”, it allows you to give a short description of your image;
The caption: It must not be identical to the Alt tag. It's short text that lets you add a caption and helps Google contextualize the image;
The size and weight of your image: The weight of your images influences the SEO of your pages, because an image that is too heavy to load will have a negative impact on the overall positioning of your page. It is considered that the maximum weight not to be exceeded for an image is 200kb.
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