The key for your website to be successful is in the SEO strategies you carry out. Good SEO will not only determine the position of your site, it will help create relevance, authority and ideal sales opportunities for your company.
Keep reading this article to learn 5 steps to do SEO on your website.
SEO (Search Engine Optimization) is a strategy that helps improve the visibility of your website through search engines.
With SEO strategies you could appear in the first organic results, be considered by your prospects as a safe option and help more people find your site easily.
There are steps that you must follow and comply without fail to position your website with SEO. Remember, the better your strategies, the better chances of selling.
Surely you know your ideal type of client well; You recognize their problems, you know what they need and you have the services or products that could help them, but can you identify what words they use in search engines?
If so, start by making a list of the possible problems they face; their needs, their preferences, and specific things you think they might be looking for. Remember, everything must be related to clients who need your services.
From this, distinguish the words that would frequent, which are the keywords that should appear in all the content of your site.
Don't know what topics to start with? Very easy, try creating articles around your list of keywords.
These words will be a guide to the content that you should include on your site ; content focused on recognizing their problems and solving them through your services.
This content can appear at various points on your site, although it is best if you can have it within a blog.
You can start by creating easy-to-read friendly articles, such as cases, references, statistics or tips that are useful to your prospects.
Before you start creating content, you should analyze the competition for your keywords.
To analyze it, rely on tools such as Google Adwords, or Hubspot Keywords, two automated systems that show you the essential metrics of a keyword to create the best strategy.
In them you could see reflected the number of searches that people carry out on your word, its position within the engines, and even the authority of your publication.
Internal links are links on your site that point to different sections, landings or categories.
It is essential that you include them in your articles so that your clients begin to inquire, go through your site and finally know a little more about your services.
On the other hand, external links are connections by association that you must add to give your website authority.
They are links that are used by search engines to designate your site as a reliable query space. Remember the importance of adding links from safe sites and adding a reference or two.
It is important to add images related to the content you are publishing with the help of Alt-Text.
The Alt-Text is the assignment of a keyword to the description of your image. This will help search engines recognize what type of image you are using.
After following these steps, the important thing is that you start analyzing and measuring your SEO strategies. It is important that you do not forget all the work you have already done. You need to constantly evaluate it and check its status in search engines.
The best alternative to achieve this is to hire a marketing agency specialized in SEO to help you position your site in the first results.
This agency will have the necessary tools to make the content and your site appear easily. In addition, with the support of marketing metrics, they could determine the functionality, the progress and even the areas of opportunity.