Looking to reach the best positions among the results for Google searches? This guide with SEO tips is for you!
If you already know what SEO is, you understand how this tool can be relevant to your strategy of attracting visitors to the pages of your website.
With more than 1 billion searches performed every month within Google , the engine has become an indispensable platform for anyone who wants to be where their customers are , offering relevant content and helping to advance them at each stage of the sales funnel .
But how to reach the top positions of search results in an environment as competitive as Google?
Below we separate a guide with practical and efficient SEO tips, which will bring the expected return!
5 SEO Tips to Reach the Top of Search Engines
1. Keywords
Google searches are done using words, correct?
That's why they are so important in SEO.
If you want to rank a page for a keyword you must use that keyword on your page. Simple, isn't it?
The idea is to make Google understand that your page answers the “question” made during the user's search.
This understanding becomes easier when you include the search term in your content.
Of course, that's not all that will make your page rank first in the list of organic results . However, this is the first step!
But what words to use?
You will need to find out what are the most searched words on Google , within your niche.
The Google Adwords keyword tool – the Google Keyword Planner – is free created to help you find which keywords are being searched the most.
From the survey of these words, your team will be able to create pages and content optimized for these terms.
Make sure your keywords appear in:
- page titles;
- headers;
- alt tags;
- URLs;
- meta titles;
- meta descriptions;
- title and alternate title of images.
If your site is built on WordPress, the Yoast SEO plugin can make it easy to edit your meta descriptions.
In addition, Yoast SEO will show you an SEO analysis of the page, indicating possible improvements.
2. Relevant Content
One of the ways to increase the number of pages on your site is by creating a blog and investing in the production of relevant content based on your keywords that you found applying step one.
Filling your site with quality content is one of the most important SEO tips in this and all the guides you will find.
In addition to contributing to SEO, content marketing is one of the most important actions of Inbound Marketing .
Want to find more tips on how to write valuable content that contributes to SEO and sales funnel stages ? Check out the video tips below.
3. Internal links
Making links between content and pages on your website is another one of the easily applicable SEO tips.
You know those words with different colors that appear throughout the text and that you can click on? Ready. They are an internal or external link.
This strategy helps keep users on your site longer, visiting more pages.
This helps Google understand your channel as relevant and is critical for the search engine to place your page among the top of related results.
If your site or blog already has old posts, review it and insert internal links to other posts on your blog or pages on your site.
Internal linking helps with user navigation and can improve a website's domain authority and ranking power.
Make sure your links are relevant. Don't link just for the sake of linking.
4. Link Building
In addition to loading your site with internal links, one of the most important SEO tips is to maximize your external links.
Within the link building strategy, the more a page on your website is linked to other relevant websites, the more Google will consider it relevant.
As we have seen so far, relevancy is key to “conquering” the Google algorithm.
The goal here is also to make the relevant sites also include links to their content on their pages.
Heads up! In a link building strategy, few high authority links will do much more for you than many low quality links.
To get backlinks , contact channels that you consider relevant and that cater to personas similar to yours. This partnership can be beneficial for all sides!
5. Page loading time
The loading speed of your pages directly affects the result of your SEO actions.
Ideally, your site should load in three seconds or less.
A low page load speed can also lead to a high bounce rate, which can further hurt search engine rankings.
You can use Google tool to measure this speed .
Results monitoring and continuous optimization
By following the SEO tips listed above you are likely to improve your pages' results in terms of search rankings .
However, to ensure that this is happening you should monitor the advancement of your pages' positions.
From the monitoring you will be able to identify those that are responding positively to the optimizations carried out and those that still need special attention.
Unlike paid ad campaigns, where results pause when the campaign pauses, with SEO the return continues when you stop messing with the material, however, monitoring must be constant.
Remember that your competitors may also be improving their pages and getting ahead of you.
Also, it is important not to leave your pages with outdated content.
Now that you have the main SEO tips in hand, you might be interested in the content; “The 11 essential SEO tools for your strategy”.
LAHAR is digital marketing automation software and has a series of features such as keyword dashboard, landing page creation and optimization, strategic email marketing and much more.
With the keyword panel you can choose the ones that effectively contribute to the growth of your business and our Inbound Marketing software will generate an information panel showing the most important and relevant indicators for an adequate digital positioning.
You can also use our platform to follow the evolution of the ranking of your digital channels in the organic search for each keyword. Get in touch with our team and find out how we can help you increase the conversion of your actions.
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