The keys to success in Off-Page SEO are inbound links (backlinks). It's hard to get backlinks if you don't know yourself well about this area. That's why your seo consultant has decided to give you some advice: read this article! We have put together 7 mistakes to avoid so that you can maximize your referencing (SEO).
1. Poor quality backlinks
With backlinks, you have to be careful of low quality links. They will not help you in your natural referencing. This is also why I advise you not to share his articles on sites whose content is of poor quality. Moreover, they are not indexed by search engines, which is a loss. The lifetime of backlinks is another thing to consider.
** Related**: Backlink Analysis in SEO: Quality Backlinks and Toxic Backlinks
2. 404 backlinks
The most common SEO errors are 404 backlinks. When a link on your site is detected as a dead link, you lose the opportunity to get backlinks. Search engines do not index the missing link, which is a great loss for your site. This is why it is important to check the links you have created before posting them.
3. Backlinks from a bad source
Backlinks that come from the wrong source can do more harm than good. You can use tools like Google Webmaster Tools or Moz Open Site Explorer to see backlink sources. If you see the link is from a phishing site, very low page rank and no quality content, it is best to remove that backlink to avoid any damage to your site. Backlinks from a bad source can do more harm than good. You can use tools like Google Webmaster Tools or Moz Open Site Explorer to see backlink sources. If you see that the link comes from a phishing site, a very low page rank and no quality content, it is better to remove this backlink to avoid any damage to your site.
4. Unnatural backlinks
Unnatural backlinks are backlinks that do not match the nature of your site. If you have a portal site and you query on a search engine for "search engine", you may get a lot of unnatural backlinks. Unnatural backlinks can be dangerous for your SEO.
5. Build massive amounts of links in comments and forums
Linking in large quantities in the comments can be a good way to get backlinks. However, if you are not careful, it can also cause your site to lose SEO. You should know that when you create a link in the comments on a discussion or blog site, that link is clickable. There may be robots that will visit the site and follow the link in the forum or the comment. It is not surprising if this link is a link from your site. Creating links in forums is therefore risky. It can also be difficult to maintain the link created in the forum, because you risk being banned from the forum. This is why it is not recommended to create links in the comments of a blog in large quantities because it can
Create backlinks to improve your natural referencing thanks to a netlinking strategy is a very good method. But as you have seen, there are certain practices that are very inadvisable indeed several years ago, these techniques can work and prove to be very powerful, but search engines and their robots are becoming more and more efficient. . And that's why you have to be careful, because as much as it can be very positive to improve your positions on Google's queries, the creation of links could be very negative for your website if it is poorly implemented. . This is why the best advice to improve your SEO is to delegate this work to an agency made up of experts or an SEO consultant who will be able to put in place a strategy for your website.
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