Shopify is a Canadian e-commerce company, one of the largest and most important e-commerce companies in the world. Up to a few million people have their own Shopify store, and Shopify is also great for drop shipping. Total revenue is approaching US$3 billion and so it should come as no surprise why owning a Shopify store is such a tempting thing for many. However, contrary to what many think, running such an eCommerce store is not an easy task at all.
From laying the groundwork and setting up the entire store, to running the day-to-day stuff, it takes time, dedication, and sticking to the strategy. Whoever thinks that everything will take care of itself, will certainly not succeed. If you notice that the sales in your Shopify store are not as good as before or you have simply never reached the satisfactory level that you want, then you are in the right place. We will give you marketing tips and tricks to increase sales on your Shopify store which will definitely help you.
Facebook, Instagram, TikTok and many more social networks are available to you. Every other person in the world uses at least one of these social networks on a daily basis. This gives you the opportunity to reach an incredibly large number of people through social media and all for free or with very little investment.
So you need to use this to update your Shopify store. Focus on one or two social networks, and we recommend that one of them be Instagram. Develop a complete strategy when you post photos, what hashtags you will use and the like and you are sure to see an increase in sales very quickly. The more followers you have, the more successful your store will be. If you want to speed up the whole process, you also have the option to pay Instagram to advertise you. It is also a very effective method, because the Instagram algorithm is very good at targeting the audience that may be interested in the products you offer.
In general, for successful eCommerce marketing, a well-managed social media profile is necessary. So start today, don't wait any longer.
Search engine optimization, known by the acronym SEO, is something of immense importance to your Shopify store. If you're not familiar with the term SEO, there are a number of different things you can do to rank higher in search engines. It is well known that people rarely consider something that is not on the first and second page of the search engine, so if you do not pay attention to SEO, you will be buried somewhere where no customer will find you.
There are various ways you can influence SEO such as quality content, use of proper keywords, backlinks, and more. You also need to optimize your store to meet all SEO requirements. Remember that there is SEO on-page and SEO off-page and both are very important. SEO is not easy, but it is something that will pay off and is necessary for the long-term operation of your business. If all of this seems overwhelming and you don't know what to do, visit geniusecommerce.com and find out how the professionals can help you.
The call to action or CTA is one of the most useful marketing tools out there and something you should take advantage of. It's actually a link that's hidden in various banner ads and whatever else, to encourage customers to take an action, which is actually a purchase from your Shopify store. The CTA can be very different, so try to include it as naturally as possible in different places, so as not to be offensive because you will probably not reach your goal.
Although it was often thought that email was losing its importance and could disappear completely, this did not happen. Email is still very relevant and it is obvious that it is here to stay despite all the social networks and other forms of communication that did not exist when email was created.
So don't forget that email campaigns are very important. Once you collect email from your customers, start emailing them on a regular basis. This way you'll remind them of yourself, and it's also a great opportunity to offer them a discount or point them to new products that are available on your Shopify store. Of course, you shouldn't be too pushy either, as they may unsubscribe or your emails end up in the spam folder.
Returning customers are the most important to you. It may happen that you make a lot of money in a month, because many people bought your products, but that is not a guarantee that it will be like this every month, as long as you do not have a loyal customer base. A loyal customer base is worth more to you than a large number of people who come just once and never come back.
There are several ways to build a loyal customer base, and one way is definitely to offer quality products and make those products exactly as advertised. If you advertise them one way and they are not, rest assured that customers will not want to buy from you again. Discounts, rewards and loyalty programs are another very effective way for people to become loyal to your brand. Customers like to get a discount and they like to feel like they are their choice, and the easiest way to do that is to implement discounts, rewards and loyalty programs. While it may seem like you're going to lose some money, it's the best long-term strategy.
To have a successful Shopify store, you need to constantly follow trends and know what needs to be implemented. Also, some things like social media and SEO is something that is always relevant and you pay special attention to it.