Digital Marketing has been evolving by leaps and bounds. Many strategies emerged, established and even disappeared in this competitive market.
Rotation is a constant, and therefore, you must be prepared to adapt and transform your business, after all, growth is the main point. Every year, new technologies emerge and transform consumer habits and customer behavior. So, following the market is essential. That's why we decided to create this post. Here you will see the main Digital Marketing trends for 2022 with tips to improve your performance.
According to a study by Juniper Research, by the end of 2021, voice commerce transactions will grow by $4.6 billion. The projection is that it will exceed US$ 19.4 billion by 2023. This shows that the user's journey, from research to the final moment of purchase, will increasingly rely on voice commands.
Video Marketing is an expanding strategy. The webinar, for example, is already a fundamental content model. Since the beginning of the pandemic, in 2020, lives have become part of the schedule of companies. Social networks such as TikTok and Instagram with the Reels also stood out during this period. And, in 2022, the trend is for videos to remain the main content format for companies.
Whether through campaigns and produced pieces or even through lives on social networks, the video has become indispensable, since:
1. It's easier to consume
2. Has the power to synthesize information
3. Builds customer loyalty as it strengthens the relationship with the brand
4. Entertain and inform
Artificial Intelligence is no longer new to anyone. The apple of the eye of developers, technology has been improved to improve the interaction of computers with human beings. As a result, chatbots are taking over the market and providing better customer service experiences.
The great advantage of the resource is agility. In addition, AI-programmed robots serve consumers in a more personalized way, some even with a sense of humor and personalities of their own. They can help customers buy products online, answer common questions, and many other functions.
User-generated content is no longer a simple trend. Today, users' purchase decision is based on the opinion and experience of other users, and no longer simply by famous people in advertisements. Therefore, encouraging customers to generate reviews and evaluations about your brand is essential.
Content Marketing is one of the strategies that have established themselves as the most fundamental in digital marketing. She is directly responsible for lead generation and new business. But, to keep up with the market needs, it is necessary to increase the content with the formats of the moment. That is, inserting audio and video into the strategy.
Now that you know the 5 main trends in the Digital Marketing market for the coming years, it's time for the most important tip in this post!
The key to achieving good rates and results lies in the ability to reinvent yourself. Companies that stop in time and continue to practice outdated actions become obsolete, even more so in a market like this where change is a constant.
So keep in mind that innovation is the biggest trend in the market and be willing to invest in it. Remember the cliché phrase that accompanies all entrepreneurs: Madness is wanting different results doing everything exactly the same!