Instagram has become one of the most popular social networks among millions of users in the world. Since it was acquired by Facebook in 2012, the boost it has given it has been impressive, making it, according to statistics , the favorite of experts and beginners, for being a very effective channel to create their digital marketing strategies .
Over the years Instagram has not stopped growing; What began as a network to publish photographs, today is shown as a window of infinite content in different formats, attracting millions of people and, therefore, it is a great opportunity for different companies and brands to announce and advertise. Its aesthetic, audiovisual and interaction tools make this platform a great sales channel.
If it is about creating a strategy on social networks , it is important to know very well what the scope of your platform is, to have a clear idea of its level of popularity and operation, but above all, to take into account its statistics in reference to the traffic of users, who uses it, demographic details, number of downloads, among other data, which will undoubtedly help you understand why Instagram is worthwhile as a social network to create your marketing strategy or the advertisement of your brand, product, service or contents.
These are the Instagram statistics that are important to highlight so that the company or brand can consider an effective strategy :
- To date, Instagram has more than 1,000 million monthly active users, which represents more than 3 times the active users on other platforms such as Twitter.
- The United States is the country with the largest number of active users, followed by countries such as India and Brazil.
- More than 60% of Instagram users access the platform at least once a day.
- According to Statista (2019), 70% of users are under 35 years old, with the most popular age range being between 25 and 34 years old; and, secondly, the age range from 18 to 24 years.
- Instagram generates more than 4,000 million likes or “likes” a day.
- Users spend at least 28 minutes daily using the app.
- 52% of users on Instagram are women.
- At least 38% of the users of this network log in several times a day.
- Instagram generates up to 4 times more interaction per follower, compared to Facebook, achieving better engagement.
- More than 70% of Instagram users state that they have purchased a product or acquired a service through the platform.
- Every day, at least 200 million Instagram users visit company or brand profiles.
- More than 400 million Instagram stories are shared every day; a third of them are created by companies and are the most viewed.
- 98% of fashion brands use Instagram to promote their catalog.
- Every day Instagram users upload, on average, more than 100 million photos to their profiles.
- Every month there are more than 16 million Google searches for the word “Instagram”.
- Videos have an overall higher engagement than photo posts by 38%.
- At least 2.5 Instagram Stories are published by brands every week.
- Instagram has a growth of up to 2 million advertisers compared to previous years.
- 80% of Instagram users have used the platform to decide whether to buy a product or purchase a service.
- The number of Instagram users has grown by 300 percent over the last 2 years.
The statistics of the behavior of Instagram as a platform in terms of interaction, demographics and marketing, show that it is one of the most attractive channels to advertise as a strategy in social networks . Without a doubt, the visual factor is predominant, so the creation of content with images, audio, and video is crucial for the effectiveness of your ad or publicity.
Data like these are an important reference when it comes to proposing an assertive and effective strategy , not only to attract followers and grow in numbers, but also to create loyalty and a true "engagement" between users and the brand or product. . The purpose is that the audience not only enjoys the social media content that has been created, but also finds it valuable enough to continually consume and share.
From these statistics several recommendations can be generated:
An image is worth a thousand words and Instagram statistics highlight that it is a very visual social network, so it is important to use images or videos that highlight the product, content or service. Today there are cameras with high resolution that can be used to create quality images and users can see in detail what it is and what it is for.
A good strategy to show the product is to do it "in action", this means that, if it is a tool, for example, the ideal is to take a photo of someone using it, or if it is sports shoes, show a model wearing them while doing some exercise. This is great advice so that the user can immediately perceive what the product is, what it is for and how it works.
The same applies when it comes to a service, showing on Instagram what it is about and what is the benefit to be obtained in exchange for acquiring it, is crucial to capture the attention of the audience.
Another term to take into account when creating marketing strategies is “humanize the brand”. According to a study by the Forrester portal , more than 20% of companies in the United States could lose 1% of their sales per year for not responding satisfactorily to the needs and problems of their customers. This implies that, on occasions, the client or the audience needs to know that they are being listened to and taken care of, so making sure to answer their questions, doubts or complaints is undoubtedly an excellent way to create a relationship between the brand and the public.
Millions of people around the world use Instagram every day, so posting daily is important. The presence in the networks is usually fleeting if it is not constant, so the ideal is to create publication campaigns every day to maintain the interest of the followers and let them know that the company or brand is in constant activity.
Posting every day on Instagram , and even twice a day, increases the chances of visibility of the brand, product or content. The rhythm of publication can be created depending on the behavior of the network, however, the daily presence is essential to be able to stand out from the competition.
Creating in the user or client the idea that they will be able to find new information or original content every day, will arouse interest or curiosity to constantly return.
Instagram offers different forms or ways to publish, among those, photos, videos, IGTV, reels and live. Taking advantage of all these tools will undoubtedly make the publications more varied and not so repetitive. Applying special content for each of these formats in social media strategies will make the campaign not monotonous, on the contrary, it will provide users with different ways to access the same product or content.
As mentioned above, the young audience represents the highest percentage of users on Instagram , so attracting the attention of this target is very important if you want to achieve a greater reach on the network.
Reviewing the trends, what is currently viral, or an event that is currently being discussed among young people, helps to create content in their own language, which will not only be more attractive to them, but will also motivate them to share the content. contents.
Instagram Stories have become a tremendous window for users. Although they only last 24 hours, it is a great way to increase brand engagement by reinforcing communication and interaction. In addition, it is a very good tool to humanize a brand and thus create a better connection between it and the user.
Now that Instagram allows them to be saved in “highlights”, brands have made an effort to publish higher quality content through that channel, since they can keep it on their profile for more than 24 hours if they wish.
Instagram Stories have also incorporated many interactive tools such as polls and questions, adding music to photos and videos, gifs, effects, among other options, which make this format very fun and attractive for users. It is even possible to mention the user of other profiles, add hashtags related to the content that is being published and use filters.
Instagram has a measurement tool that allows companies to know the time of greatest traffic in their account, as well as the number of female or male audiences and the age range. As detailed above, knowing this data is very useful to be able to know the behavior of the audience.
Based on the statistics in general of Instagram and those specific to the account, it is possible to play with the hours of greatest audience so that the publications have greater reach and greater interaction. Instagram also allows the content creator to know the country of origin of the most frequent users, so it is a great tool to know the time zone and make sure to make posts that coincide in times of greater activity of the audience.
Depending on the product, brand or content, many companies use Instagram to offer their followers or customers prizes through raffles. This is a great strategy to create fan interaction and at the same time invite others to win or participate, which will bring more audience to the brand profile.
Normally, company accounts assign conditions to their followers to meet certain requirements, such as using their hashtags, mentioning other users and following them. It is essential that once the draw is suggested, the conditions for carrying it out in the most transparent way possible are met and thus gain the trust of the audience.
Currently, there are many apps and tools that support Instagram to reliably randomize users, with options even to filter the information that users have been suggested to take into account to participate. It is always advisable to transmit these raffles through a live, which gives more transparency and reliability to the process, as well as, if possible, mention the winner and show it on the networks, either in the brand profile or invite them to share. on their networks a photo with the award.
Instagram statistics are very clear and based on them it is possible to create an effective strategy. Knowing the brand and the audience very well, this is one of the social networks that could become the best ally to grow sales and the reach of any product or content.