Landing Pages are excellent allies for launching campaigns and capturing leads.
Often, for those who are starting in this type of strategy, it can be challenging to understand which is the best tool for this purpose, among so many available on the market.
Therefore, to help you, we have selected the main ones here, with details on values, features and limitations of each one.
Read on to learn all about these Landing Page tools .
Paid platforms and free tools to create Landing Page
If your budget to start exploring Landing Page tools is tight, you can explore some free platforms.
If you have a budget for this strategy, it is worth knowing other options on the market, for all needs and for all pockets:
Card
The first option is the Carrd platform .
It offers the possibility to create Landing Pages at no cost in a simple, responsive way and based on ready-made templates.
You can even access all these templates on the site even before creating your account on the platform.
The pages are published under the domain .carrd.co , but you can opt for the paid version (19 dollars/year) to use your own domain, in addition to accessing other features, such as inserting forms and connecting to Google Analytics.
IM Creator
Another free option for building Landing Pages is IM Creator .
With it, you can build responsive pages, with features to improve their SEO and connect your own domain at no additional cost.
It is a slightly more complex editor than others and is more interesting for those who understand a little bit of page coding.
The platform also offers paid versions, with the difference of technical support, with plans starting at 8 dollars/month.
Wix
The last of the free options we recommend is the Wix platform .
Many used to create custom websites, it can be explored as a Landing Page tool as well, with several ready-made templates, SEO tools, mobile optimization and an easy-to-use editor.
To access features such as setting up your own domain, removing Wix ads and having more storage space, the user needs to hire a paid plan, which starts at 13 reais/month.
ConvertKit
ConvertKit is one of the most sought after tools on the market not only for creating Landing Pages, but also for other features such as marketing automation and triggering email campaigns.
There are more than 50 customizable templates, a free plan option with a limit of 300 subscriptions and paid plans with additional features starting at $9/month in the annual plan.
Leadpages
Leadpages makes it possible to create websites , LPs, pop-ups and alert bars.
The plans are all paid, start from $37/month on the annual plan and you can try out all the options for free to get to know the platform better.
Instapage
With a drag-and-drop editor , Instapage has about 70 templates for creating Landing Pages and features such as A/B testing, page optimization and integration with marketing and sales platforms.
Plan prices start at $199/month and the free trial is 14 days.
HubSpot
HubSpot is a pioneer in inbound marketing, lead generation, automation and data analytics solutions.
Within the platform, Landing Pages are just one of the marketing and sales tools that can be explored.
You can create the pages within the free version, but with some limitations and with the HubSpot logo displayed on the page.
To access the paid features, you can subscribe to one of the paid plans, which start at $45/month on an annual plan.
Unbounce
Focusing on optimized Landing Pages and with the possibility of A/B tests, Unbounce offers the construction of pages through the “Smart Builder” editor, which promises to improve conversion rates.
Plans start at $81/month on an annual basis and all offer a 14-day free trial.
Divided
Divi offers a 30 - day free trial for you to test the Landing Pages platform and also offers a demo on the website, so you can take a tour and get to know the features and editor available.
There are two paid plan options: one with an annual payment of 89 dollars and another with a one-time payment amount of 249 dollars, with access for an unlimited time.
Clickpages
A Brazilian tool, Klickpages allows the creation of Landing Pages, integrated forms and pop-ups, with features such as A/B tests, countdown counter and various integrations.
The plans are all paid and start at 77 reais/month, in the annual contracting option.
Another differential is that you can use the platform for 30 days and, if you are not satisfied, you can ask for your money back.
LAHAR
Also national, LAHAR is another among the Landing Pages tools that also offers marketing automation features, email campaigns and data analysis.
The free trial lasts 15 days and prices start at 113 reais/month for annual plans.
Lander
Also with features such as A/B testing, dynamic text and mobile optimization, Lander has paid plans for creating Landing Pages starting at US$16/month in the annual contract.
You can also test the platform for free for 14 days.
RD Station
RD Station is today one of the largest Brazilian marketing automation platforms.
With different plans and features, it is a very complete option for those who want to invest not only in Landing Pages, but also in automation flows, email campaigns and lead qualification.
With the very simple and dynamic editor, in addition to more than 120 templates, you can start building your pages on the Light plan, with a promotional cost of 19 reais/month in the first three months (the value then goes up to 69 reais/month).
The free trial is 10 days.
Themeforest
If what you want are different ready-made templates, maybe Themeforest is the one that catches your attention the most.
After all, there are about 900 models available.
However, know that this editor is not the simplest and the adaptation and learning time can be longer.
Designed for building LPs in WordPress, the contract value depends on the themes chosen.
PageWiz
With a 30-day free trial, PageWiz has plans that start at $25 per month on an annual basis.
You can find out details of the functionality with the video tour available on the website.
There are several features for those who want to create Landing Pages: support team, A/B tests, more than 100 templates templates, integrations, etc.
Kickoff Labs
Finally, among the Landing Page tools that we have raised is Kickoff Labs .
You can use the platform for free with up to an LP and up to 500 conversions per month, in addition to the paid plan options that start at $19/month on the annual plan.
Tips for creating Landing Pages
Have you already chosen your tool to create Landing Pages?
Here are some essential tips for pages focused on conversion and lead generation, regardless of the platform you choose.
Highlight the CTA
The CTA is your landing page's call to action.
Therefore, he deserves to be highlighted.
This means giving it visual attention (with an eye-catching color, proper placement on the page), as well as tailoring it to your audience and the stage of the funnel they are in.
Go straight to the point
In just a few seconds, the visitor decides whether or not to convert on your Landing Page.
So, you should keep the content of the same objective, quickly showing the topic, why that offer is relevant to it and what action is desired.
show the benefits
You need to convince your visitor to leave their personal information on a Landing Page, and for that, they need to quickly understand what they will get in return.
In addition to showing the benefits, you can do it in a visually attractive way, as in lists, for example.
Create responsive pages
Do not forget that today the mobile represents a large part of the access to online pages.
Therefore, it is critical that your landing page is responsive and works properly on all devices.
Use conversational marketing
Another option is, instead of investing in static forms, opt for more dynamic lead capture and generation tools, such as conversational marketing chatbots.
With this type of solution, any page on your website can become a Landing Page and obtain relevant information from your visitors.
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