Looking for SEO tools to boost your strategy and improve your Google ranking results?
Check out the 14 best options here.
SEO or Search Engine Optimization is a strategy aimed at optimizing the content of websites, blogs and pages, with factors relevant to search engines such as Google.
The tools designed for this type of strategy help to obtain the desired results, by applying techniques, analyzing and improving the structure of the pages and better targeting the contents that fill them.
SEO tools are divided into different purposes and that is why we will also segment them here in the post.
The main analysis tools are:
Google Analytics helps to understand the visitor flow of the pages, the acquisition channels, the location of those who access your website, as well as quantitative metrics about their behavior and about each page individually.
With it we achieve a more complete measurement, but it is also necessary, for this, a more in-depth technical knowledge.
Another Google tool for SEO is Search Console .
With it, you can monitor search traffic, page safety factors, average ranking of your website, number of clicks and impressions in Google searches.
SEMRush is one of the most complete and most used platforms by experts in the field of SEO.
Through it you can analyze several factors of your pages, in addition to the cost per click of keywords, search volume, related terms, competitive backlinks and quite complete reports.
SEO tools for on-page analytics
For on-page analysis (that is, for improvements that can be made to your already published pages) we recommend Screaming Frog .
With it, you analyze the pages and files of your site.
The application points out the errors and improvements, which makes the work of SEO adjustments easier.
Among the options for searching and defining keywords for SEO strategy is Ubersuggest .
Through this platform, in addition to searching for the strongest keywords on your site, you can also explore ideas for words relevant to your niche, access similar sites, backlink information and access the “competitive analysis” functionality to check which sites are vying for the keywords of your interest.
Another Google platform, Keyword Planner is part of Google Ads.
It is one of the best known keyword planners, even for being free.
You can understand the strongest keywords on your site, find related words and searches, understand the competition and search volume for each of them, and segment searches by location.
One of the biggest SEO companies in the world, Moz , also offers an option for keyword research.
You can access the words and check information such as search volume, difficulty in getting rankings, opportunity and traffic potential.
If you want to search for variations of terms and keywords, Answer The Public is a great option.
That's because the tool offers the functionality to autocomplete searches, in addition to showing searches related to more comprehensive keywords.
Google Trends helps SEO and content production professionals understand market trends and search terms.
You can view the growth in percentages and the most searched locations for the keywords you are interested in.
Now, if you want to check page loading speed and understand the points for improvement in this regard (which also interferes with SEO results), Google Pagespeed is one of the tools you need to know.
It gives a score for the loading speed of each page, as well as providing a listing of what is right, errors, and points of attention for elements present on it.
Smush is a WordPress plugin that also works in this regard.
It optimizes, resizes and compresses your website images to ensure the best loading.
So, you don't have to do this work manually every time you upload a new image to the site.
A Google Chrome extension, Check My Links identifies invalid or broken links on your site.
Thus, you improve not only the SEO aspects of the website, but also the user experience.
Help a Reporter Out ( HARO) is an interesting tool for anyone looking to build backlinks to their site, connecting their brand with journalists, news sites and online media outlets.
Another option related to external linking is Linkstant .
This app will notify you every time a link to your site is created on some other page.
Thus, you pay attention to the quality and quantity of external links.
All these SEO tools can help with your website strategy, keep up with your competition and improve the experience of those who access your website.
Best of all, many of them are free!
Start exploring them now to improve your SEO results!