Email marketing titles contribute to the opening of electronic messages. But, do you know how to work to improve these conversions? How to build titles that catch the attention of your audience?
Read this text until the end and check out 10 tips on how to improve your email marketing titles.
What are email marketing titles?
Basically, the title of an email is a short text that summarizes the subject of the shared message, that is, it serves to summarize what you want to say briefly.
In addition, it is the main highlight of the email before it is opened by the reader, the first contact he will have with your message. Therefore, it needs to attract attention and generate curiosity.
Tips to improve your email marketing headlines
We know it's not always easy to write headlines. That's why we've separated some tips that can help you build email titles from scratch with conversion potential.
Follow the topics below and find out how to boost your email content open rates.
1. Build short titles
The first tip is one of the most important: build short titles!
As interesting as your message may be, it should be conveyed in a few words. After all, today's readers are bombarded with information and don't have time to read long texts.
The ideal length for an email subject is 20 to 41 characters.
2. Create lists
Headlines that use lists and enumerate the main purposes of the content catch people's attention and show that the body of the email can contain more than one useful piece of information. Example: “10 tips on how to work SEO in small businesses”.
3. Be personal, use your prospect's name
Get close to your customer and make them feel like you know them. Use your contact's name and build a more humane approach. This direct communication can give him a much greater sense that you are speaking to him exclusively.
4. Generate interest, offer discounts and promotions
Discounts, promotions and differentiated payment conditions are always interesting. With these strategies you can quickly grab your reader's attention and show that you have something different to offer.
In addition, if the offer presented to the lead is about a product/service that he is currently looking for, your content can be a decisive factor for him to complete the purchase.
5. Awaken the reader's curiosity
Use titles that make the reader curious and wanting to find out what the content of your email is.
- You need to see this.
- Discover what we have prepared for you.
- We need to talk…
6. Use adjectives
Using adjectives to talk about your product is interesting because it can demonstrate quality. However, be careful and only use adjectives that really match what you offer. Some examples are:
- exceptional
- agile
- extraordinary
- excellent
- big
- skilled
- fast
- intelligent
- delicious
- interesting
- safe wonderful
7. Use questions in the title
Questions can be used in building email headlines. Do this thinking about the doubt that your customer may have.
Focusing on his pain and then presenting your product and showing how it can be a good solution is a great communication strategy. Use titles like “You still don’t know how to work with email marketing?”
8. Use mental triggers
Mental triggers are one of the techniques that contribute to successful advertising communication. With them you can make your prospect interested in the email and increase your conversions.
It is worth mentioning that the main mental triggers to use in email titles are:
- Scarcity
- Urgency
- social proof
- News
- Reciprocity
9. Align the title with the body of the email
And to finish with a flourish, always align the message of your title with the content to be addressed in the body of the email. That is, build a message in the email that will fulfill the “promise” made in the headline.
With a concise message, the chances of your email generating conversion is much higher and makes you meet your reader's expectations.
10. Keep your tone of voice
In email communication, you must maintain your brand's tone of voice, the same used on social networks, for example. If your texts are humorous on other channels, for example, keep the same intonation in the content of the emails and in the titles. This uniformity allows you to be more easily recognized by your audience and generates rapprochement with your prospect.
Build quality headlines and emails
Titles are essential to increase the results of your campaigns through emails, however, to improve your conversion rates, it is essential to build and follow a communication structure, measure the results and, above all, use a cutting-edge platform .
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