Improving website ranking is the desire of many companies. No wonder, after all, it contributes positively to results, helping to increase traffic, give visibility to the brand and its product, as well as attract more business opportunities.
For those looking to improve the organic positioning of a website, you have certainly heard and read a lot about the term SEO (search engine optimization), which in a simple translation into Portuguese means “optimization for search engines”.
Despite being a market with a limited number of good professionals, there are several SEO techniques and tools loved by some, but hated by others (and vice versa).
Here at the Much More Digital agency we have already worked on the application of several techniques over more than 10 years of experience with SEO optimization , after all, the “rules of the game” are constantly changing and we need to be aware of what works “more and less” in the marketing effort required to position a website well in the organic rankings.
Below, we present 10 SEO techniques for your company to adopt with a focus on improving search engine rankings. Find out what they are and take the opportunity to put them into practice!
What are SEO Techniques?
At first, it makes a difference to know what SEO techniques are , specifically. It is a set of strategies that are applied to a website to optimize it for search engines, allowing them to be found more easily.
Such techniques, when well applied, allow the site to achieve a good ranking in search result pages of platforms such as Google, appearing among the first results.
The best? All this organically, that is, without paying for ads, just making adjustments and optimizations that will facilitate the site's indexing, improving its ranking.
Why is having better site placement important?
After all, why is having a better website positioning important for a company? Simple: according to Google, users of the platform often click on the first links on the search results page. Very few make it to the second page of results.
Therefore, if your website ranks well, it is possible to attract more visibility to the brand and its product, increase website traffic, capture more leads and generate more business opportunities. Applying SEO techniques is a differential for the company to stand out in the online universe, with a chance to maximize results and more possibility of growth.
10 SEO techniques to position your website
Now that you know why to optimize and have a good ranking, the time has come to know the best SEO techniques that your company can apply. Initially, it is important to clarify that there are two major optimization groups, on-page SEO and off-page SEO.
On-page SEO has optimization techniques applied on the page, in your content, in order to improve the user experience. On the other hand, off-page SEO is based on link building to gain authority.
One of the things we've always believed is that content-related on-page optimizations play a big part in the success of an SEO project. Obviously, they alone do not reach the best result, but they are certainly crucial for a successful strategy.
In the video below, we share 4 fundamental SEO techniques to position a website well in the organic rankings.
Content audit
Much More Digital LogoMuch More DigitalMay 16, 2022
10 SEO techniques to improve your website positioning
What are SEO Techniques?
10 SEO techniques to position your website
content audit
Keyword research and usage
Keyword cannibalization
“Quick win keywords”
CTR on SERP
Optimized content
scannability
Register your website on Google platforms
image optimization
link building
4 SEO techniques for your website
Improving website ranking is the desire of many companies. No wonder, after all, it contributes positively to results, helping to increase traffic, give visibility to the brand and its product, as well as attract more business opportunities.
For those looking to improve the organic positioning of a website, you have certainly heard and read a lot about the term SEO (search engine optimization), which in a simple translation into Portuguese means “optimization for search engines”.
Despite being a market with a limited number of good professionals, there are several SEO techniques and tools loved by some, but hated by others (and vice versa).
Here at the Much More Digital agency we have already worked on the application of several techniques over more than 10 years of experience with SEO optimization , after all, the “rules of the game” are constantly changing and we need to be aware of what works “more and less” in the marketing effort required to position a website well in the organic rankings.
Below, we present 10 SEO techniques for your company to adopt with a focus on improving search engine rankings. Find out what they are and take the opportunity to put them into practice!
What are SEO Techniques?
At first, it makes a difference to know what SEO techniques are , specifically. It is a set of strategies that are applied to a website to optimize it for search engines, allowing them to be found more easily.
Such techniques, when well applied, allow the site to achieve a good ranking in search result pages of platforms such as Google, appearing among the first results.
The best? All this organically, that is, without paying for ads, just making adjustments and optimizations that will facilitate the site's indexing, improving its ranking.
Why is having better site placement important?
After all, why is having a better website positioning important for a company? Simple: according to Google, users of the platform often click on the first links on the search results page. Very few make it to the second page of results.
Therefore, if your website ranks well, it is possible to attract more visibility to the brand and its product, increase website traffic, capture more leads and generate more business opportunities. Applying SEO techniques is a differential for the company to stand out in the online universe, with a chance to maximize results and more possibility of growth.
10 SEO techniques to position your website
Now that you know why to optimize and have a good ranking, the time has come to know the best SEO techniques that your company can apply. Initially, it is important to clarify that there are two major optimization groups, on-page SEO and off-page SEO.
On-page SEO has optimization techniques applied on the page, in your content, in order to improve the user experience. On the other hand, off-page SEO is based on link building to gain authority.
One of the things we've always believed is that content-related on-page optimizations play a big part in the success of an SEO project. Obviously, they alone do not reach the best result, but they are certainly crucial for a successful strategy.
In the video below, we share 4 fundamental SEO techniques to position a website well in the organic rankings.
content audit
content audit
This is one of the main techniques to position a website on Google. In this case, it is important to know which are the “stronger” pages on your site, which receive more backlinks and generate conversions.
With this strategic view, it will be possible to understand which pages are well-optimized, which need improvement, and which should be consolidated. Thus, it is possible to delimit the optimization work, being able to better direct its efforts to generate the expected results.
And how to perform a content audit? It is a work done in several stages, covering the definition of objectives, content inventory, data collection and analysis, content optimization, among others.
Keyword research and usage
It is recommended that you map your personas and the purchase journey of each one, which will help you research more precise keywords. In addition, it will contribute to the production of content, managing to direct it better and have more assertiveness in the actions.
Keyword cannibalization
Keyword cannibalism consists of publishing two or more content focused on the same keyword. This causes the site pages themselves to compete with each other in search results.
Taking care that multiple pages on the same domain do not compete for the same keyword is an important SEO optimization tip, redirecting traffic. A good definition of 'keyword x URL' at the beginning of the project will prevent this cannibalization.
But if necessary, further analysis can be done to identify these problems and correct them. One of the great advantages of this control is that the user is always directed to the best possible URL within a website, according to the keyword used at the time of the search – this improves the user experience and tends to increase conversions. !
“Quick win keywords”
This strategy aims to focus on keywords that are already closer to the “top 5” and that have a considerable search volume, after all, it is much easier to upload words that are already better positioned than to “spend time” trying to take some out of the list. limbo.
CTR on SERP
Being aware of CTR data is as important as the positioning itself, after all, a well-ranked website that does not receive clicks, visitors and leads is useless. Some good practices that can help improve CTR are: optimized title, engaging and call-to-action description, rich snippets, etc.
Optimized content
Having original, relevant and optimized content is one of the main ranking and ranking factors on Google. So pay special attention to it. Optimization involves researching and using keywords throughout the content, URL, meta description, content size, and more.
Ideally, you should optimize the content that your site already has and create content for keywords that do not yet appear on the pages, thus increasing the chance of attracting more users.
Scannability
Scanning is one of the main SEO techniques for text production . Its purpose is to make the content more user-friendly, with dynamic reading.
This technique reduces the possibility of the user abandoning the page because they cannot find what they need and improves their experience. As a result, the chance of getting a better positioning on result pages is increased.
Register your website on Google platforms
There are Google platforms that allow you to register your site for free and offer special advantages. One of them is Google Search Console , where you can monitor the presence of your website in search results. The registration helps to optimize performance, helping to achieve a better result.
Another service is Google My Business, which is a tool that helps you capture potential customers, giving them quick access to information about your business. This functionality is even more important if your business is local, helping to get your business noticed.
Image optimization
Search engines cannot understand what an image says, but you can help with image optimization for SEO. This technique consists of providing text data about the image.
It is simple to execute it: just create the alternative text (alt tag), file name, caption and URL of the image in an optimized way, working with keywords that have to do with the content in which it appears.
link building
The link building technique makes your website and pages gain authority, which is one of the main ranking factors in Google. But what is link building?
It is a technique that focuses on building a network of quality links that point and direct to your page. They are the so-called backlinks, which confer and strengthen your authority.
Google's algorithm understands that the more quality backlinks your page has, the more relevant it is to the user. As a result, there is an improvement in your ranking, with a prominent positioning.
There are different strategies to generate links, such as guest posts (production of content as a guest on other blogs), brand mentions, monitoring and correction of broken links, interviews with experts and working with the press office.
In addition to these techniques, there are countless others that are part of the set applied to an SEO project, such as creating content for blogs and landing pages, CRO (conversion optimization), etc.
If your website needs a good SEO work to achieve better positioning, come talk to us. We have several success stories and professional optimization experts ready to help you!
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