Although campaigns and materials with strong visual and video appeal are taking over the internet and social networks, we cannot deny the value of a good title to attract and hold the consumer's attention.
Creating persuasive texts that really stand out is a challenge, even for professionals who are already used to creating them.
It is necessary to think them strategically and, above all, to know how to build them with technical knowledge, good writing and a dose of creativity.
To help you with this, we have gathered examples of creative, attractive titles that generate more clicks.
The headline is the first part of the text of an ad, page and post.
If it's not attractive or doesn't convey the right information, the user simply moves on to the next content, which may be from your competitor.
Only ads and pages with strong titles catch the user's attention and arouse interest in the reading or material.
There are a few ways to create impactful titles.
You can follow some copywriting methods and guidelines to do so.
Copywriting is a type of writing focused on persuasion.
In marketing, copywriting is used as a tool to enhance materials such as websites, ads, social media content, marketing emails, blog posts, e-books, etc.
And it can and should be applied not only to content, but also to titles.
We will talk throughout the content about some of the methodologies of this type of writing.
A good headline will attract attention, deliver the purpose of that material or advertisement, generate identification with the reader and arouse interest for the full reading, promise or action linked to it.
For this reason, a creative title also needs to:
- draw attention;
- Arouse interest;
- Generate a wish;
- Take action.
As we mentioned, there are some methods applied to the text to make them more attractive and persuasive to the public.
Here we brought two of the most well-known methodologies.
The AIDA technique follows the structure of the acronym that names it, with the initials of the words Attention , Interest , Desire and Action .
The model proposes that texts and titles capable of generating:
- Attention : first of all, the audience's attention needs to be captured, and this often happens in the title of the material, whether it's an email, landing page or ad focused on conversion.
- Interest : after the attention, there needs to be the awakening of interest for the message being conveyed through the written text. Only in this way will the user consume the information until the end.
- Desire : the desire appears in the title by exposing the benefits of that content. How do you deliver, through that material, exactly what he is looking for?
- Action : The content must also bring a call to action, through a Call-to-Action. This is the expected conversion from the user, so it should focus on the benefit that he will have when performing it and it can also be present from the title.
The name of this methodology is also an acronym for the English terms Specificity , Usefulness , Immediacy , Novelty , and Entertainment .
According to this methodology, your title needs to be written and presented in a way that has all these characteristics together:
- You need to be objective and straight to the point.
- It needs to be useful to the reader.
- You need to create a sense of urgency.
- It needs to guarantee something unique and that generates a good experience.
A good title, especially when we talk about digital marketing materials and actions, makes all the difference.
After all, we are loaded with information, communications and offers all the time, across multiple devices and channels.
And you should also take advantage of all these possibilities and different materials to attract the potential consumer from the very first moment.
Some examples of channels that can benefit from creative titles are:
If we only have a few precious seconds to capture the visitor's attention and determine their perception of our page, the focus on the offer needs to be clearly present right in the main title of a Website or Landing Page .
Your visitor needs to quickly and objectively understand what you are offering — and your message needs to be more than clear, it also needs to be persuasive.
So, don't make the mistake of creating any title.
Ads with weak titles do not attract the reader's attention, much less arouse interest to continue reading.
With an inappropriate headline, your ad also loses in clicks and conversions.
Without a catchy title, the user doesn't even click on your link to read the full content.
Therefore, the titles of your posts should be thought-provoking and make the click inevitable.
But remember, explore in your title something that your content really delivers, or this will cause frustration in the reader, who will quickly abandon your blog (the famous “ click bait ” titles).
How many emails from different brands do you receive per week?
And how many of these do you actually open?
One of the factors in this choice is the subject or “title” of the email marketing.
The same goes for posts on social media.
The title present in the images of the publications is often what arouses interest in reading the full post.
But then, with so much competition, how do you create those calls that will stand out?
We have gathered in this post 10 examples of creative titles for you to be inspired by.
In fact, there are 10 formats, but with dozens of options that you can apply to your materials.
People love lists.
You yourself are reading right now an article that used this hook to get your attention: “ 10 Examples of Creative Titles for Websites, Posts and Ads ”.
So, explore lists, step by step, tips and always prefer to include in this type of title the numeral instead of the number in text.
- Want to implement a logistics system? Check out these 7 steps;
- 4 models of sunglasses for the summer;
- 6 curiosities about capturing leads;
- Discover the 4 biggest mistakes of travel itineraries.
Relate to your audience .
Do you know what he needs, what he thinks about or what makes him curious?
So explore it in your titles, increase the restlessness he has and see your click-through and conversion rates increase.
- Are you really ready to take out a loan?
- Truths that no one tells you about an exchange to Canada;
- Stop doing this if you want to increase your productivity.
People use the internet a lot to learn and study.
That's why titles with “How to” are so attractive, especially when it comes to search engines.
The reader hopes to solve a latent problem with this type of search and result:
- How to make a vertical garden?
- Practical guide: how to use WhatsApp Business;
- How to create an ad in Facebook Ads?
If your reader has a problem or need, they need to find a solution.
The promise in the headline sets high expectations, so make sure your content delivers.
- Secrets to becoming a successful entrepreneur;
- Products with free shipping throughout Brazil;
- Test the best sales CRM.
You will notice that some of the tips and examples of creative headlines complement each other.
And it is true that you can apply more than one technique in the same title.
In the case of questions, they reinforce the information provided and generate curiosity about the content – which must provide the answer.
- Is It Better to Hire an Agency or Marketing Team?
- Have you already applied these basic steps to expense management?
- What happens if you stop posting on your brand's Instagram?
The sense of urgency is one of the most exploited triggers in marketing and that's because it really works.
Therefore, titles can also use this feature:
- Achieve financial independence right now;
- 30% off until tomorrow only!
- Check out the fastest way to set up a sales flow;
- Increase your results in just one week.
Want to convey the idea that you will deliver a quick solution to your reader?
Explore titles that use facilitating terms.
Check out some examples of creative titles in this case:
- 7 ways to simplify your sales process;
- Find a store near you!
- Centralize all your tasks in a single app.
- Simplified marketing automation like you've never seen before.
Again, understand the needs and what catches the eye of your audience.
With that in hand, explore your titles for keywords that are relevant to them, especially in ads, landing pages, and blog post titles.
By presenting your brand and content as a reference that knows what you're talking about, you generate authority and a higher level of trust.
To explore this in your titles, produce content and materials based on your data, studies, market experience, cases, results obtained, etc.:
- Understand how to increase B2B lead generation by 521% ;
- 7 Proven Methods for _____________;
- The logistics secrets of those who have 20 distribution centers.
Finally, we also brought some examples of creative and persuasive titles, very useful and especially suitable for materials that focus on conversion:
- Problems increasing revenue? We help you;
- Get 20% off with just one click;
- Increase lead capture by up to 3 times.
Making your headline stand out among so many marketing materials is no easy task!
But with the right techniques and understanding what works for your audience, the chances of building compelling headlines that generate clicks are much higher.